Elizabeth Marsten

Vice President, Commerce Strategic Services @tinuiti eCommerce speaker. AdWeek Retail Media contributor. #GoHuskies

[Elizabeth Marsten @ebkendo]

My newest. This is The Most Exciting Thing to happen to lead generation marketing since LinkedIn. For real.

[MarTech Conference @MarTechConf]

Why B2B marketers need to be using financial media networks: https://t.co/yaUEG16gnM via @ebkendo

[PNSN @PNSN1]

Geno Suarez hits a Grand Slam to put the Mariners up 6-2 and seal Game 5 of the ALCS!

"The City is Shaking!"

#SeizeTheMoment

@mlb @alcs @TMobilePark @FoxSports

[Tinuiti @Tinuiti]

Are you still using a one-size-fits-all playbook for retail media? Tinuiti's @ebkendo and @trystratably will reveal retail-specific strategies for Instacart, Kroger, and Target to help brands eliminate wasted spend across critical retail media channels. https://t.co/BJ5YdtfEcR

[Elizabeth Marsten @ebkendo]

My newest article!

[MarTech Conference @MarTechConf]

How Amazon Ads enables full funnel measurement: https://t.co/DKNqO63j1F via @ebkendo

[Tinuiti @Tinuiti]

"With Amazon Prime, you can go from seeing Thursday Night Football on a screen, to a QR code, to a sponsored search, to your door in two hours - that's pretty powerful." - @ebkendo at Amazon Accelerate. Watch the full session for more full-funnel insights: https://t.co/bnRhpAeXh9

[Elizabeth Marsten @ebkendo]

Once upon a time, I used to write about PPC (Google, MSFT) a lot. For publications like SEJ, SEL, semRush. My friends at @martechismktg reached out and asked if I want to give it another go but focused on this new lifestyle I have with retail media. Duh. Here's round one

[MarTech @martechismktg]

5 Amazon Ads features you’re not using — but should be via @ebkendo https://t.co/Ph2xKKH384

[Elizabeth Marsten @ebkendo]

@HuskyFBNews @UW_Football Also that's worse.

[Elizabeth Marsten @ebkendo]

@HuskyFBNews @UW_Football Should probably tell Ticketmaster then

[Elizabeth Marsten @ebkendo]

@UW_Football

[Elizabeth Marsten @ebkendo]

@UW_Football Also the date is wrong for Rutgers. Ticketmaster is selling tickets for 10/11, Saturday. Not Friday the 10th.

[Elizabeth Marsten @ebkendo]

@UW_Football Oh come on.

[Elizabeth Marsten @ebkendo]

You scream, I scream, for a Tinuiti Live Livestream. You're welcome! https://t.co/VGeVeYio5O

[Elizabeth Marsten @ebkendo]

Prime Day is going to be 4 days this year. That is nuts. As such, we have assembled a team of nutcrackers to help address prep, trends and real questions and answers on what we're expecting. https://t.co/gjq3krXtc1

[Elizabeth Marsten @ebkendo]

Starting tomorrow, 2/12! I'll talk some big picture and we'll get into some serious Amazon brass tacks. It's free. Sign up, come or get the recording. https://t.co/pWxFBPdeoG

[Elizabeth Marsten @ebkendo]

It'll be the best virtual Amazon/Retail Media Summit you've ever been to. https://t.co/AogC7SvzXL

[Elizabeth Marsten @ebkendo]

On paper...looks good. Adoption will take some time.

[Tinuiti @Tinuiti]

Through the @amazon Retail Ad Service the company is offering to provide (at a cost) its retail media ad tech stack to retail brands that lack the scale or resources to build out their own systems. Tinuiti's @ebkendo speaks with @Digiday with her thoughts: https://t.co/QncLFhm4xu

[Elizabeth Marsten @ebkendo]

TREAT YO SELF. It's time. This newsletter (1x month) is done by my team and I - we have a great time doing it, you'll have a great time reading it. All Sales Final. https://t.co/SLvFAbvB2e

[Elizabeth Marsten @ebkendo]

I wanted to dig into RMN SSPs a little bit. Not by names, pros, cons and there's only so much within your control. So here are the questions, considerations and hopefully at least one thing you didn't already know

[Tinuiti @Tinuiti]

"It’s not uncommon for a single brand to sell through four (or more) retailers, each with either a distinct SSP  or their own internal proprietary solution," writes @ebkendo in @Adweek. Read more about why it's critical to ask the right questions upfront: https://t.co/iWmsTlNUav

[Elizabeth Marsten @ebkendo]

@UWonSBN Nope.

[Tinuiti @Tinuiti]

Learn more about how we partnered with @SonyElectronics to leverage interactive audio ads on @AmazonAds to drive awareness and consideration for the launch of the LinkBuds S noise-canceling earbuds, resulting in more than 16 million delivered impressions. https://t.co/Sn5drnAvJQ