Mash Strategy

We bring together all the pieces of the puzzle to identify the opportunities
for future brand growth & develop the strategies and ideas to make it happen

[Mash Strategy @mashsocial]

We are excited to announce the next chapter in the story of Mash! From 1st April 2019, Mash will fully integrate into Kantar. Head to our website to find out more: https://t.co/gk8Tsaotym.

[Mash Strategy @mashsocial]

We've just come away from a fantastic two-day working session on driving real growth with our sister company @KantarConsult - watch this space for more on the #initiativeforrealgrowth

[Mash Strategy @mashsocial]

IKEA hopes to get to "scaleable subscription services" with its first leasing trial in CH. We think it could create a whole new way of thinking about your home: anyone for changing your kitchen as often as your paint scheme? #creativeproblemsolving via @FT

[Mash Strategy @mashsocial]

We’re excited to see Unilever expanding its super-premium acquisition strategy into the Homecare space with #TheLaundress after so many great buys in PC. Onwards and upwards!

[Mash Strategy @mashsocial]

A fascinating look at how BUPA Global has completely reshaped its strategy by losing its assumptions, to focus on the (even) few(er) rather than the many: https://t.co/ZqGVa8qCps. As with so many #greatmarketingmoves, seems obvious in hindsight!

[Mash Strategy @mashsocial]

Will this be the next wave of competition for household cleaning? Meet the CleanseBot: it has the cool factor, but is it a solution looking for a problem? #creativeproblemsolving @indiegogo https://t.co/BVRW67OUYt

[Mash Strategy @mashsocial]

With #DryJanuary2019 in full swing, some alcohol brands are taking on the challenge wholeheartedly. And others? Hard seltzer is the place to be... #alcoholicwater #yesreally #creativeproblemsolving

[Mash Strategy @mashsocial]

The pitfalls and perils of upselling for startups: a view from Masher @lou_ellerton: https://t.co/oghN99xBIm

[Alison Coleman @alisonbcoleman]

Why #Entrepreneurs Should Master The Art Of Upselling via @forbes https://t.co/g5yH3q4VXL Thanks @CoachingByHelen @GoSwych @beyondthekt @mashsocial

[Mash Strategy @mashsocial]

'Coverless' washable duvet launched in @marksandspencer #creativeproblemsolving drive: sold out. Now if only they could make one that you didn't need a laundromat-sized dryer for... https://t.co/MkvsQwrtLC

[Mash Strategy @mashsocial]

@alisonbcoleman Hi @Alisonbcoleman, we can give you an expert view of do's, don'ts and the reasons behind them from a brand perspective - let us know if that's of interest!

[Mash Strategy @mashsocial]

Digital #luxury can 'give customers just the right amount of access, inspiration, and constantly updated content that enables meaningful dialogue – without diluting what makes them desirable.' Find out more in the last of our Luxury blogs for this year: https://t.co/8Jm2cfaeJD

[Mash Strategy @mashsocial]

Digital #luxury can 'give customers just the right amount of access, inspiration, and constantly updated content that enables meaningful dialogue – without diluting what makes them desirable.' Find out more in the last of our Luxury blogs for this year: https://t.co/8Jm2cfaeJD

[Mash Strategy @mashsocial]

Can't take your comforter on the plane? #creativeproblemsolving

[ADWEEK @Adweek]

Fried chicken is a form of self care.
We said what we said.

https://t.co/wqC16zytqp

[Mash Strategy @mashsocial]

Masher @lou_ellerton has just been on @BBCOxford talking about @Barclays' new in-app budget management tools: the latest attempt to counter the popularity of newcomers like @monzo...

[Mash Strategy @mashsocial]

Masher @lou_ellerton in the press today on the whys and wherefores of YouTube's popularity with kids: https://t.co/s87yE7ECQC

[Mash Strategy @mashsocial]

The power of DEPTH (n.): the quality of being profound (as in insight), or full (as in knowledge): how #luxury brands need to create products, experiences and stories with depth https://t.co/biZ6ItAYh6

[Mash Strategy @mashsocial]

We're talking #luxury and the first of our 4Ds: the inexplicable joy in Discovering something you’ve never seen before – or seeing something again with fresh eyes https://t.co/WgUuHrNVJ4

[Mash Strategy @mashsocial]

“Cool, culturally relevant” mattresses, breast pumps with desirable tech: a look at the brands #creativeproblemsolving for consumers: https://t.co/xbNnbeFBl1 via @MarketingWeekEd

[Mash Strategy @mashsocial]

We're talking #luxury, and over the next few weeks, we’ll be sharing some of that thinking with a weekly deep-dive into the four Ds of luxury redefined. Discover what they are, why they matter, and who’s doing them well, each week on our blog https://t.co/qNkhjkxMvZ