Toby Fox-Mason

@ashgrovellm

[Rational Aussie @rationalaussie]

Australia is a country where if you win $500k on an 8 leg multi on SportsBet you won't have to pay any tax, but if you sell your business for $500k you'll have to give the government half.

What are we incentivising here?

How fucking retarded do you have to be to run your country this way?

[Toby Fox-Mason @masonfoxtoby]

@rachidseo @codyschneider I am shitting on this post. Anyone knows this would result in AI slop and be ashamed to have it on any of their company pages.

[Toby Fox-Mason @masonfoxtoby]

Nano Banana 🍌 + Kling 🔗

[Toby Fox-Mason @masonfoxtoby]

First Test

Claymation for NAD+

(Nano Banana + Kling 3.0)

[Alex Prompter @alex_prompter]

Everyone's losing their minds over this story. Let me be the guy who actually reads past the headline.

This is not a "vibe coded" company. This is a lead-generation website for prescription weight-loss drugs.

The AI stack built the marketing funnel. The actual business, the part that generates $401M, runs on licensed doctors, regulated pharmacies, and a pharmaceutical supply chain that no LLM on earth can replace.

You cannot prompt your way around a medical license.
You cannot automate FDA compliance with Claude.
You cannot "vibe code" the physical logistics of dispensing GLP-1 injections to real human patients.

Those things require real infrastructure, real liability, and real professionals who spent years earning the credentials to do it.

"Automate fulfillment with AI agents" is a wild way to describe offloading every critical function of a healthcare company to actual healthcare professionals.

That's not automation. That's outsourcing.
There's a massive difference.

The barrier to entry here was never "a laptop and $20K."
The barrier is the entire medical and legal infrastructure required to legally prescribe and ship controlled pharmaceuticals.

He didn't eliminate that barrier.
He plugged into it. Every telehealth company does.

What AI actually did here: built a website, wrote ad copy, generated images, handled customer service calls.

That's real. That's impressive for a two-person operation.

But framing a marketing layer on top of existing medical infrastructure as "the first billion-dollar one-person company" is terminal timeline delusion.

Sam Altman calling this the future is like calling a Shopify dropshipper a "manufacturing company" because they have a nice storefront.

The storefront isn't the business. The supply chain is the business. And that supply chain here is 100% human, 100% regulated, and 100% not built by ChatGPT.

The GLP-1 market is what made this work. Not AI. Ozempic demand is so insane right now that you could build a lead-gen site with Wix and a Google Form and still print money if you had the medical partnerships in place.

AI made the funnel prettier and faster. It didn't create the demand or solve the hard problem.

And the part nobody wants to talk about: what happens when the FDA cracks down on telehealth GLP-1 prescribing?

When state medical boards start auditing these operations? When one patient has a bad reaction and the lawsuits start? AI agents don't show up to court.

Licensed doctors do. That's where "one-person company" falls apart instantly.

I'm not anti-AI. I literally build AI tools and prompts for a living.

But this narrative that "anyone with a laptop can build a billion-dollar company" is dangerous because it skips the part where the real money comes from real-world infrastructure that took decades to build and requires actual human expertise to operate.

The real lesson from this story isn't "AI replaces everything." It's that AI is incredibly powerful at the marketing and distribution layer.

Build faster. Test faster. Create content faster. Reach customers faster. That's where the magic is.

Stop pretending it also replaces doctors, pharmacists, and regulatory compliance.

You can't prompt your way around reality.
And reality is where the actual business lives.

[Toby Fox-Mason @masonfoxtoby]

@AlessandroLavis Talkflow

[Toby Fox-Mason @masonfoxtoby]

@adriansolarzz UGC

[Toby Fox-Mason @masonfoxtoby]

@georgesttock ugc

[Prof. Feynman @ProfFeynman]

Embrace the uncertainty.

[Toby Fox-Mason @masonfoxtoby]

@NoahEpstein_ Mcp

[Toby Fox-Mason @masonfoxtoby]

@kamil_sattar Banana

[Toby Fox-Mason @masonfoxtoby]

@gaurav_mahto18 @Google @GeminiApp @OfficialLoganK @Replit @amasad Portfolio

[Toby Fox-Mason @masonfoxtoby]

AI has completely changed my daily routine over the past 6 months... here's how in 12 minutes...

[Toby Fox-Mason @masonfoxtoby]

Software tools are competitive advantages, not costs...

The biggest realisation I've had over the past 6 months delivering software with AI is that the quality of the tools I invest in heavily determines my productivity as an individual and my company...

2 months ago it took me 2 hours per day to filter and apply to Upwork jobs. Many of which were full with 50+ proposals and client's interviewing applicants before I got to them to apply...

These were clients who were explicitly asking for solutions that I felt I was best to serve.

So, to gain the edge, I decided to invest in building an AI Agent that would scrape Upwork for new qualified jobs every 15 minutes, alert me in Slack, and I'd skip the queue and spend max. 30 minutes per day on Upwork (mostly replying to clients) and booking 5-10 (qualified) sales calls per week.

All because I was willing to invest in buying my time back with software.

Now, this also applies to pre-built solutions too as I invested in a further robust solution in @GigRadar_io by @vadymhimself @ $2,000 per 6 month subscription that handles job bidding for you.

On top of that, I have just spent $300 on @InstantlyAI to handle much of the account set up, warm up, and email campaign I will launch next month using the winning software solutions I've delivered to clients over the past 6 months from Upwork...

Long story short here, I plan to use the competitive edge I gained through increased efficiency to spin the flywheel even faster as the clients from Upwork validate their own markets needs that I can hit on via Email...

The next tool I will invest in is Poppy AI as I gear up to compete in the social media arena.

(keep in mind these are just client acquisition tools I've invested in. Tools for delivering my clients better solutions include, but are not limited to @lovable, @n8n_io, and @bubble)

The long story short, is that I've formulated a principle that seems to hold true in modern business:

Strategic investment in technology, software, and systems create exponential returns through efficiency gains.

[Toby Fox-Mason @masonfoxtoby]

I quit my social media marketing agency 8 months ago to pursue an AI solutions agency full time…

At the time I took the principlesyou test to understand more about myself so that I could hit on the highest leverage areas in order to grow my new agency

My 3 archetypes were:

-> Shaper
-> Growth Seeker
-> Strategist

I would upload my test results each week in to Claude and chat about how to find my blind spots so that I could grow as I was at a crucial time where I needed to learn (seek growth) and synthesise (shaper) all the new information in to effective strategies (strategist) for my agency.

Fast forward 8 months, 15 AI solutions delivered and in progress and I retook the test, the results?

-> Commander
-> Shaper
-> Quiet Leader

My role in my business is now more about creating systems (shaper) and finding roles for people fit in and thrive within them (commander and quiet leader)

This doesn’t mean that I’m no longer a growth seeker. It just means that the growth I’m seeking is in creating efficient systems and hiring people to manage and make those systems better as I begin to scale and am pinching my margins in order to do so…

If you’re a psychology nerd like me, you’ll enjoy this observation

[Toby Fox-Mason @masonfoxtoby]

@damianplayer W boyz ;)

[Toby Fox-Mason @masonfoxtoby]

@ProductUpfront @damianplayer Does this make you a commodity?

[Toby Fox-Mason @masonfoxtoby]

@zen_kai_zen @hamptonism absolutely W take

[Toby Fox-Mason @masonfoxtoby]

Claude + Wispr Flow = Unlimited Productivity