Insane. He went from 350 views to 170M followers.
Here's how he did it:
1. Stopped obsessing over analytics.
2. Built community instead.
3. Let his audience choose what content he would create each week.
4. Turned down brand partnerships for YEARS to stay true to his audience.
The most dangerous person in your company right now is a token maxxer who is bad at their craft. Burning AI credits without connecting them to real outcomes is not a strategy. It is an expensive habit. Full breakdown on the latest Marketing Against the Grain episode.
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