Mathew Schwer

College student documenting life as I grow my agency and escape a 9 - 5

[Mathew Schwer @mathew_schwer]

Wow, looking back...

What a year, 2025 definitely didn't disappoint

I was right about the skipped classes

Somehow didn't fail any tests

Was consistent
Was urgent
Was disciplined about 70% of the time

But that's all it took

[Mathew Schwer @mathew_schwer]

2025 is gonna be insane for me

As long as I am

Consistent
Urgent
Disciplined

Can’t be that hard right?

This is the most important year yet it’s the year I graduate college

Game time for my business

This year will be full of skipped classes and failed tests if it goes well

[Mathew Schwer @mathew_schwer]

@ishaggyhere Thanks bro

Running an agency in the real estate niche

[Mathew Schwer @mathew_schwer]

Weird

Had the best 2 weeks ever yet for my business

But I feel worse than ever

I thought if I hit this magical $ amount per month I would just be rich forever and never have to stress again

I’m starting to realize I can’t just hit my goal amount for 1 month, and once I do it once, I have to do it again and again and again

That month with the goal # has to be a worst case scenario for me to genuinely run this business instead of working my engineering job after college

So now I’m focused on building the skills and building the systems that will actually make the goal # a worst case

I need 100x the inputs

I’m hiring hella cold callers

Gonna be spending hella money on ads

Gonna be Hiring closers

Already have a G running my service delivery

So that’s the new goal now

And become a god at sales, advertising, offer creation, copywriting, hiring, managing people, etc

I’m just starting to realize that passing this job up after graduating is gonna be a way scarier decision than I was anticipating now that there’s only 7 more months

I feel way more pressure now than I did before I even made any money with this business

But I love this shit, so I’m not complaining, stress is part of the game

[Mathew Schwer @mathew_schwer]

@ClientMagnetCo_ Yes bro it’s a super weird shift

It is way less exciting for sure

Building something reliable is now the main priority

[Mathew Schwer @mathew_schwer]

@AdiWritesCopy Just with your conviction honestly

[Mathew Schwer @mathew_schwer]

my last post 2 months ago said i'd hit my goal in the next 1-2 weeks

it's takin a little longer than anticipated lol

here's why:

I raised my price

I thought i was confident saying it

But i was sending them testimonials before the call, acting different on cold calls, and in the sales call I was pitching from a place of inauthenticity

Trying to oversell, which created doubt in the prospect's head

Just because i raised price

This is why I went on a dry streak

show rate sucked, close rate sucked

here's what i did to fix it:

took testimonials out of the whole process

if they ask, I first say "you know i'm only going to show you the winners right?" and usually they agree and give me the question behind the question

If they make me show them it's no big deal

i realized, imagine going up to a girl and saying to her "i get so many girls, here's girl number 1, girl number 2"

just makes no sense to bring it up, same in sales

If you were really like that you don't need to justify your value

so i did that in my sales process, and now show rates raised, booking rate raised, close rate raised

crazy cuz i year ago i would have killed for some case studies, i thought the business would be so easy, now i have some and i realized they aren't as important as it seems

nowadays everyone has them

in the smma space whatever your niche is, people don't care as much anymore, cuz they've been burned by a company that had them anyways

[Mathew Schwer @mathew_schwer]

@spiroski18 🎩

[Mathew Schwer @mathew_schwer]

2025 is gonna be insane for me

As long as I am

Consistent
Urgent
Disciplined

Can’t be that hard right?

This is the most important year yet it’s the year I graduate college

Game time for my business

This year will be full of skipped classes and failed tests if it goes well

[Mathew Schwer @mathew_schwer]

it would take a 3 hour video to explain everything
1. find and break limiting beliefs
2. visualize a scene that implies you've already achieved your goal, until you feel the emotions come from you
3. gratitude
4. reflection
5. read reality transurfing and apply those principles
6. no friends that don't contribute to your goal, stop listening to anyone else but people that are where you want to be
7. look up neville goddard and give that a try, crazy shit
8. this is only a few things, but the main thing is repitition, i've been spending 1-2 hours per day optimizing my mind i've noticed clear changes for sure

[Mathew Schwer @mathew_schwer]

both extremes do the same shit

extreme crystal girls. libs, soyboys etc manifest

so do conservative, high test entrepreneurs even mma fighters

total opposites, everyone in between the extremes do not manifest

same with meditation

same with high testosterone mfs that avoid plastics as much as possible

but so do the mfs that want to save the planet and are worried about "global warming"

most people in between don't

extreme libs hate the current system, but so do extreme conservatives

most people in between don't

gym bros buy organic, so do soccer moms

most people in between don't

is anyone picking up what i'm putting down

weird to think about

[Mathew Schwer @mathew_schwer]

@jackccarney @Nugennath what was it

[Mathew Schwer @mathew_schwer]

@JoeWilko10 100%

[Mathew Schwer @mathew_schwer]

Gotta start being reactive instead of proactive

Best advice I've gotten in a while so simple

Context is growing an agency

Don't focus on learning sales if you can't get a meeting

Don't focus on learning service delivery if you can't get a client

You can't learn these things through research only from experience

Add volume to whatever system you're running until a problem/bottleneck comes up then tackle it after

Don't get it backwards, so easy to fall into this (I did for a while last year)

[Mathew Schwer @mathew_schwer]

@AdiWritesCopy cold calling

[Mathew Schwer @mathew_schwer]

1/13/25 8:28 PM

i've been outreaching hella now

but abr and sur are complete shit now lol

gotta keep repeating to myself its just a pendulum and not give in to it

i'm so close i can feel it tho

only 2 things i wanted to fix/change this year was more outreach per day and more sleep per night

and so far its been better than ever

this year up to this point (jan 13) i've already done over 1/5 of my total outreaches for 2024 as a whole

sleep i fixed by buying a cheap alarm clock from target and my phone doesn't enter my room anymore

1 big thing i've realized is if you're trying to break a bad habit assume you'll fail or give in to the urge and prevent it from being a possibility by optimizing your environment ahead of time

your willpower will only get you so far, over a certain amount of time your environment will win 100% of the time

[Mathew Schwer @mathew_schwer]

@janderszn 🤩

[Mathew Schwer @mathew_schwer]

Leave emotion out of metrics and let regression to the mean do its thing

Went over 40 conversations on the phone in cold calls without booking a single meeting

Then in the next 5 conversations I booked 3

I know regression to the mean is a thing yet it’s still so hard to leave emotion out of this stuff and just look at the numbers

I was pissed yesterday while calling and pissed today for the first part of my session

As soon as I stopped for a second and started thinking positively and thinking like I have been successful all day today people were so much nicer on the phone

In the same day I got “that has got to be the worst opener I’ve ever heard” to someone laughing hysterically saying it’s the best opener they have heard

Literally 30 minute difference between these examples and literally just starting to think positively is the only difference

Same exact script, same exact tonality

Super weird it really makes no sense how, I watched the recordings back and I sound exactly the same

Something metaphysical for sure about the quality of your thoughts and how they materialize

Also side note look up “operation gateway” on https://t.co/X9liLIPdTK they talk about this

[Mathew Schwer @mathew_schwer]

@jackccarney Keep it to yourself

[Mathew Schwer @mathew_schwer]

@jackccarney I told u this during grind month

[Mathew Schwer @mathew_schwer]

@jackccarney Same