Matheus Miranda

I've been saving all my summers for you

[Matheus Miranda @mathmiranda]

camp

[out of context globo 💾 @globeooc]

loro josé dando em cima da periquita

[Cat ✨ @slasysh]

Eu adoro que no meio de vários confrontos geopoliticos este verão, Portugal está a viver uma subtrama de guerra entre o proletariado e a burguesia na praia

[just gabs @gabriel_lferraz]

O de 2002 sendo o melhor até hoje, lamento, mas Scooby-Doo não nasceu pra ser realista

[Matheus Miranda @mathmiranda]

juro 😮‍💨

[dane sawson @DaneSawson]

josh hutcherson

[Matheus Miranda @mathmiranda]

@twivinee divooo

[borges @ItsJaky]

@ellaxsep jamais será

[gabs @ellaxsep]

misericordia meu filho jamais terá acesso a telas esse vídeo me aterrorizou

[shiv roy's bob @stellamilfburn]

it's like watching mona lisa being painted and all

[igor @ciganoigoor]

o foda do eleitor carioca é que ele vota na benedita ao mesmo tempo que vota no israelison assassinnilson de neguinhos da silva

[POPTime @poptime]

mds o ovni de campo largo

[Aakash Gupta @aakashgupta]

Mattel took the wrong lesson from Barbie and just spent nearly $200 million proving it.

Barbie did $1.44 billion, so Mattel raided the toy closet and greenlit films for Polly Pocket, Barney, Uno, Hot Wheels, and Rock 'Em Sock 'Em Robots. The thesis was simple: own the IP, print the franchise. Masters of the Universe was the first real swing at it. Nearly $200M to produce, plus a marketing budget that on a film this size usually adds $100M+ on top.

It opened to $29.3M domestic, $54.3M worldwide. A movie at this budget needs around $425M globally just to break even, so He-Man has to nearly 8x his opening weekend across the entire run. And theaters keep about half the gross, so the studio actually pocketed roughly $15M of that debut.

The gross is bad. The audience breakdown is worse. Only 5% of opening weekend was under 12. Only 6% was 13 to 17. The single biggest block, 29%, was aged 45 to 54. The people who bought tickets are the people who played with the toy in 1985.

That one data point is the whole problem with the strategy. Mattel sells toys to children. The movie built to mint a new generation of He-Man fans instead drew a reunion of the old one. Nostalgia converts once. Then those buyers age out and there's nobody standing behind them.

Barbie worked because Greta Gerwig made a movie about what the doll means, and it hit a cultural moment no release slate can manufacture on command. Mattel read that result as "the toy is the asset." The toy was never the asset.

This is also the second time He-Man has died on screen. The 1987 version grossed $17.3M on a $22M budget. Four decades and an extra $180 million later, the result rhymes.

[Tomás Ribeiro @gajodagabardine]

Uma excelente medida para acabar com perdas de tempo e promover um mercado de trabalho transparente.

[just a @F466OT]

She’s arguably more famous for being Dua Lipa than she is her singing at this point

[Chico Barney @chicobarney]

Não sabia que ela tava fazendo show no Paraná.

[Matheus Miranda @mathmiranda]

@reiinvention @uaiGabriel queremos madonna na novo affair

[Matheus Miranda @mathmiranda]

@uaiGabriel meus pais!!

[Matheus Miranda @mathmiranda]

embasbacado com a beleza dos holandeses

[m4rco reus @zitaellen]

Tudo o que eu fico sabendo sobre esss casamento é extremamente de bom gosto mona axé

[Matheus Miranda @mathmiranda]

obcecado por Rotterdam

[Matheus Miranda @mathmiranda]

@matheuscarvalhx que lindeza esses cobogó