Matt Scharf

Dad. Californian. Washingtonian. Loves family, food, golf and travel. Views are my own.

[Matt Scharf @Matt_Scharf]

I'm proud to share that Adobe is a back-to-back ANA Genius Award Finalist. Check it out. https://t.co/CSulePwDxI

[Merkle | Cardinal Path @CardinalPath]

Interesting article on DMPs by @Matt_Scharf “Five Killer Strategies for Connecting Your DMP to Programmatic Media https://t.co/a84xfI6U1y”

[Matt Scharf @Matt_Scharf]

Rules based or Algorithmic? Your attribution model is the blueprint for how your media is managed @AdobeAnalytics https://t.co/9PUa4RsIqX

[Matt Scharf @Matt_Scharf]

Your data is worthless...unless you put it to use. Activate your data programmatically through your DMP @AdobeAds https://t.co/5pb9yoP4Qb

[Matt Scharf @Matt_Scharf]

My strategy for #Marketers to solve for both sides of the #Viewability problem. @Adobe https://t.co/PbNLa2SWHw https://t.co/1dzOTqVP0R

[Audience Manager @AdobeDMP]

.@Matt_Scharf discusses the most common ad viewability problems markets face & how to solve them. https://t.co/H3coRvcx9A

[Matt Scharf @Matt_Scharf]

@The_ARF thanks for the experience at #ARFWest15 and the opportunity to speak on the #Viewability panel

[The ANA @ANAmarketers]

The ability to write well — whether for copy, scripts, or storyboards — cannot be taken for granted. #ANAMag https://t.co/lMEGnFL34i

[Matt Scharf @Matt_Scharf]

Adobe Wins ANA Genius Award for ‘Pioneering Analytics Innovation’ https://t.co/9G2keGoofL

[Adobe @Adobe]

We're honored to have won the @ANAMarketers Genius Award for "Pioneering Analytics Innovation:" http://t.co/X2WjH2J4pL

[AdExchanger @adexchanger]

How Our Brains React To Re-Messaging http://t.co/RUDUFGoo4E by @Matt_Scharf @Adobe

[Matt Scharf @Matt_Scharf]

My latest article. How the brain reacts to remessaging http://t.co/4cRS5lKlCr

[The ANA @ANAmarketers]

Congrats to the @TheGeniusAwards finalists @charlessc, @IBM , @SAP, @FTI_US, @Adobe, @comcast, @TBSInc, @neimanmarcus! #ANAMetrics

[Genius Awards @TheGeniusAwards]

Congrats To #GeniusAwards #Finalists @Adobe, @CharlesSchwab, @comcast, @FTI_US, @IBM, @neimanmarcus, @SAP and @TBSInc

[Matt Scharf @Matt_Scharf]

A sneak peek into my session content. Data Rich Audiences That Drive Performance http://t.co/59tc4B4bTu #AdobeSymp @AdobeMktgCloud

[Matt Scharf @Matt_Scharf]

Have we been thinking about #MillennialMarketers all wrong? My recent thoughts on digital change agents. http://t.co/PR0pjVP92A

[Matt Scharf @Matt_Scharf]

My 2-part series on #attribution. "You don't have to be a data scientist" Part 1-http://t.co/EvBA16LPwh and Part 2-http://t.co/HBk59kH7Rx

[Matt Scharf @Matt_Scharf]

#AdobeMktgCloud You don't have to be a data scientist to answer difficult questions. Article 2 of my 2-part series. http://t.co/HBk59kH7Rx

[Matt Scharf @Matt_Scharf]

Happy to share part 2 in my #attribution series-"You don't have to be a data scientist to answer difficult questions" http://t.co/HBk59kH7Rx

[Matt Scharf @Matt_Scharf]

Here's the first article in my 2-part series on #attribution. http://t.co/EvBA16LPwh #viewability @AdobeAnalytics

[Matt Scharf @Matt_Scharf]

Came across my short interview on fostering innovation at #AdobeSummit http://t.co/gCPhQsSfj1 Was fun contributing! @AdobeMktgCloud