Matteo Di Cristina

9+ years of skin in the game in the eCommerce space. Founder of

[Matteo Di Cristina @matteodicris]

@nicktheriot_ HUMAN

[Matteo Di Cristina @matteodicris]

@CarlWeische Hi Carl, here's some content ideas:

How to create offers that convert
How to choose the right funnel
How you use AI for CRO and funnel's creation
TikTok Ads/Shop if you do that

Love your content, cheers🫡

[Matteo Di Cristina @matteodicris]

@Nate_Google_ LP

[Matteo Di Cristina @matteodicris]

@lorenzo_pravata B-roll

[Matteo Di Cristina @matteodicris]

@paulius_spartan SWIPE

[Matteo Di Cristina @matteodicris]

@1ajaay Convert

[Ajay @1ajaay]

In 2026 EVERY ecom founder knows the their hero section is the most important part of their landing pages

Yet I still see so many brands get them wrong, meaning they're losing out on a TON of purchases 🫠

After creating over 3000+ hero sections, I've put together 25 of the best that we've designed into a Figma swipe file 🪄

If you want some inspiration to help you improve your hero sections, simply Retweet + Reply 'Convert' and I'll DM the file to you (must be following) 🏄‍♂️

[Matteo Di Cristina @matteodicris]

@blvckledge google

[Jackson Blackledge @blvckledge]

got an early christmas gift for you guys🎄

if you haven't got access to these google ads guides yet, like & reply "google" and i'll send the link to you

no opt-in

(just make sure to follow so i can dm)

[Matteo Di Cristina @matteodicris]

@oliverwhudson Hooks

[Olly Hudson @oliverwhudson]

We’ve just released the exact Hook System behind £400M+ in DTC revenue, built to help you create visually distinct, scroll-stopping hooks that actually scale.

Last week I shared an insight that Meta’s new delivery system (Andromeda) doesn’t just look at messaging, it looks at visual similarity.

If two ads have the same structure and layout, they’re basically the same in Meta’s eyes… even if the script changes.

We’ve been seeing this play out across accounts spending £500K+/mo.

Meta’s Andromeda algorithm now actively rewards creative that’s visually and conceptually distinct.

That means:
→ A new script isn’t enough
→ A new creator isn’t enough
→ If it looks too similar, you’re throttled

We’ve been working behind the scenes to build a hook framework that solves this. Here's what's inside

- The 9 types of hooks that still win attention (mapped to tone, audience + angle)
- Our top performing examples
- Prompt banks to generate fresh hooks across personas on VEO3
- Advanced hook techniques that actually unlock incremental reach

This isn’t a swipe file, it’s a system for scalable, visually distinct hook creation.

Want it?

Retweet this post
Comment “Hooks”
Make sure you're following so I can DM you!

[Matteo Di Cristina @matteodicris]

@markoscales ADV

[Marko Sekulic @markoscales]

I collect Ecom ADvertorials like rich people collect watches

Today I swiped 28 fresh Advertorials being scaled on Meta as we speak (never shared before)

Want it?

RT + Comment “ADV” to get in DM! (must be following)

[Matteo Di Cristina @matteodicris]

@ArijanJanes 50

[Matteo Di Cristina @matteodicris]

@LessEgoMoreData OCT

[Matteo Di Cristina @matteodicris]

@HashirBaig_ Me

[Matteo Di Cristina @matteodicris]

@john_ola25 @grok what brand is this?

[Matteo Di Cristina @matteodicris]

@Bogzabs96 PET

[Matteo Di Cristina @matteodicris]

@Bogzabs96 Pet

[Matteo Di Cristina @matteodicris]

@Nate_Google_ ads