Matthew Papertsian

Vice President and Research Director, Emerging Growth Strategies, Forrester Research, Inc.

[Matthew Papertsian @matthewpaper]

Nothing like an earthquake in the morning in New York City. The whole building shook for about 30 seconds!

[Matthew Papertsian @matthewpaper]

@lisettevoytko Yes definitely!

[Matthew Papertsian @matthewpaper]

Great inspirational talk by Hang Black about turning adversity into opportunity in a challenging world and seamlessly applying it to b2b @sales30Conf #s30c

[Matthew Papertsian @matthewpaper]

Much like athletes' wellness can significantly impact B2B seller performance. High levels of wellness among reps help ensure they perform the best they can. Check out this blog by @nmaluso1 on how to boost https://t.co/0sD2qiCTVE, and in turn productivity

[Matthew Papertsian @matthewpaper]

Are you registered for @forrester's #ForrB2BSummit yet? Don't miss out on an exclusive performance by Jennifer Hudson! https://t.co/EAiHyyhuf3

[Matthew Papertsian @matthewpaper]

Are you a B2B marketing leader in North America? Hear from @jenross17 on why this year's #ForrB2BSummit content lineup is perfect for you. https://t.co/6MCAMUmR4m

[Matthew Papertsian @matthewpaper]

Announcing our first #ForrB2BSummit Guest Keynote Speaker: @karaswisher 🎉 Learn more about Silicon Valley’s “most powerful tech journalist.” https://t.co/bTF2F5hqug

[Matthew Papertsian @matthewpaper]

Audience planning is a fundamental #crisis mitigation strategy. In her latest blog post for @Forrester, @jenniferrrouse shares what she’s learned after the recent emergency situation in Texas and preparing for the unexpected. https://t.co/gqBPnoSAyy

[Matthew Papertsian @matthewpaper]

Only one in 10 startups last longer than 10 years. Take our five-minute survey https://t.co/QeSzI0v0l8 and learn how to scale yours! Discover more about the process in @BarbaraWMattie’s latest blog post with steps to help increase those odds https://t.co/Q0beAq8S0b @Forrester

[Matthew Papertsian @matthewpaper]

Watching a great and genuine conversation about messaging and content among Emerging Company European Sales and Marketing Leaders #sdsummit @forrester

[Matthew Papertsian @matthewpaper]

Great session today on rethinking how we measure marketing impact by adding a customer lens #sdsummit @forrester In the age of the customer why is B2B measurement all about us? @RossGraber @anthonymcpartl3

[Matthew Papertsian @matthewpaper]

How can #B2B #marketing leaders break the eternal cycle of bad budget #planning? By leveraging @forrester’s benchmarks! Learn more from @cramoore https://t.co/MpuYJNLFrH

[Matthew Papertsian @matthewpaper]

Avoid sales slowdowns by helping your buyers justify investment in a way executives understand! https://t.co/wdVtBrssS1

[Matthew Papertsian @matthewpaper]

Get ready for @forrester #SDSummit EMEA 2020 – now fully virtual with 40+ sessions, an interactive marketplace, and more! @B2BJD provides insights: https://t.co/PNcXIjRZMb

[Matthew Papertsian @matthewpaper]

Resilience is becoming a critical capability that #B2B #sales and #marketing leaders must develop, starting with embedding it in their annual plans. Get some guidance from @forrester’s @MetaxiaKara https://t.co/KehocwIGPZ

[Matthew Papertsian @matthewpaper]

Only about 6% of Fortune 500 and S&P 500 CEOs are women. B2B companies fare worse. As we celebrate the 19th Amendment, we have a long way to go for #genderequality, according to new @Forrester research: https://t.co/sta2K3lIVY

[Matthew Papertsian @matthewpaper]

Most B2B brands are flying blind - but they don't ahve to - https://t.co/CpXStFCm82

[Matthew Papertsian @matthewpaper]

Understanding the expansion of buyer expectations will be instrumental for B2B #portfoliomarketers to meet their needs and successfully progress them along the buyer's journey: https://t.co/LJmOSQRMk3 @forrester #ForrB2B

[Matthew Papertsian @matthewpaper]

@forrester’s #ForrSummit Asia Pacific speakers will provide perspective, insight, and guidance on sales and marketing best practices — addressing the evolving B2B buyer and customer complex needs. Learn more in this blog from Paul Dolan: https://t.co/eO7neC9klF

[Matthew Papertsian @matthewpaper]

B2B marketers should bury the lead and embrace opportunities with buying groups. https://t.co/1lShxeKIiM #buyinggroups #demandunitwaterfall @Forrester