Matt Lambert🚢⚒️✏️

Keyword nerd. Who is on your site, what do they want and where are they in their buying cycle- all from search audience analysis.

[Matt Lambert🚢⚒️✏️ @mattlambert]

@Saboo_Shubham_ Does this mean that we will start to see what users are looking for again?

[Matt Lambert🚢⚒️✏️ @mattlambert]

@rustybrick @sundarpichai Ready for a post Google world now

[Dixon Jones @Dixon_Jones]

Today we launched an Open Source protocol for a consultation review, called EntityMap. Spec so you can create your own is at https://t.co/ILEYmyPNVM and discussions on the tech side at https://t.co/6lsYTVoDz6 - we hope you will use it and share it.

[Matt Lambert🚢⚒️✏️ @mattlambert]

@RyanJones Tg

[Matt Lambert🚢⚒️✏️ @mattlambert]

@AnthonyHigman Name one thing ai makes better - lol, ads... oh, yeah! Go go go.

[Matt Lambert🚢⚒️✏️ @mattlambert]

@poe_collector @DanteHarker Google take $100 billion a quarter, it rises every year. Also, advertisers get less value unless you have @AnthonyHigman doing it for you. Good job they are a monopoly, or it would all be going wrong.

[Matt Lambert🚢⚒️✏️ @mattlambert]

@AnthonyHigman @MenachemAni Yeah.. And.. its spelt different, don't forget.

[Matt Lambert🚢⚒️✏️ @mattlambert]

@DearS_o_n Google

[Matt Lambert🚢⚒️✏️ @mattlambert]

@AnthonyHigman Another brick in the walled garden..

[Matt Lambert🚢⚒️✏️ @mattlambert]

@ppcClickShark Brand Ads for SaaS hits different

[Matt Lambert🚢⚒️✏️ @mattlambert]

@FiberyHQ Is all the new biz referral, partner or maybe the longest buying cycle on earth?

[Matt Lambert🚢⚒️✏️ @mattlambert]

@AnthonyHigman Thats what I meant about 1 keyword for every 20k negatives @AnthonyHigman - its the only alternative to wasting money ?

[Matt Lambert🚢⚒️✏️ @mattlambert]

@wilreynolds That must be what Supabase did..

[Matt Lambert🚢⚒️✏️ @mattlambert]

@GoogleAds Tell the auctioneer what things are really worth and the price can go up. Well played Google.

[Matt Lambert🚢⚒️✏️ @mattlambert]

@TOEwithCurt So good

[Matt Lambert🚢⚒️✏️ @mattlambert]

@rustybrick Seems like a bad idea letting Google steer this. They are good at 'owning' infrastrastructure and extracting a toll.

[Matt Lambert🚢⚒️✏️ @mattlambert]

@5le Mid funnel is exactly where most paid clicks are now at. Hard to tell the difference between those and organic.

[Matt Lambert🚢⚒️✏️ @mattlambert]

@AnthonyHigman Turkeys don't vote for Christmas maybe. To be honest, if you never really saw it work well, maybe you don't realise how evil google doublespeak is today.. broke the clicks, broke the analytics, breaking organic.