Eli Schwartz

Growth advisor to top Internet brands. // Best Selling Author of Product Led SEO | Subscribe:

[Eli Schwartz @5le]

I had an awesome chat with @lennysan on his podcast, and here’s my #1 tip for diving into SEO today: Put yourself in your users' shoes! 👟

At @SurveyMonkey , we all had to run our own surveys to truly understand what the user experience was like for our customers. That’s the secret—know your users inside and out, and your SEO will benefit.

💡 Pro Tip: Stop thinking like a marketer; start thinking like a user!

Catch the full convo with Lenny for more insights! 🎧👇

YouTube: https://t.co/Yi46m3Wchm

[Eli Schwartz @5le]

https://t.co/itwKj3jp1H

[Eli Schwartz @5le]

Stop hiring the wrong people for AEO if you want to get results from this channel.

[Lily Ray 😏 @lilyraynyc]

The search and social convergence continues

[Eli Schwartz @5le]

SEO is not a marketing channel. It's a product. The team that treats it like one owns the outcomes. Everyone else is filing tickets. https://t.co/hjwQ5JOtd9

[Eli Schwartz @5le]

Wise words

[Robby Stein @rmstein]

the last 5% of the work that no one wants to do is where 80% of the product's delight lives

[Marie Haynes @Marie_Haynes]

Well now this is interesting. If you have >100K followers on YT, Insta or X or >300K on Tiktok searches for you can trigger a profile that showcases your content around the web.

It's US only right now.

[Eli Schwartz @5le]

@tavus 2 billion conversations is super impressive!

[Tavus @tavus]

Introducing Tavus Solutions.

Complete, production-ready AI humans for the enterprise workflows where human-quality conversation changes the outcome. Built and run alongside you by the Tavus team.

[Eli Schwartz @5le]

Who are the best in-house SEO people that I should follow on Twitter and recommend for speaking engagements?

[Ann Smarty @seosmarty]

SO many brands are struggling with their Reddit reputation (which haunts them on organic search and AI answers), and yet so few know how to solve it (and are looking for shortcuts). It is insane...

🔴 Deleting threads is NOT solving the issue (user-deleting threads still rank, and they all are already part of the training data)
🔴 Defensive comments from brands are not changing the sentiment (and just make customers angrier)
🔴 Faking customers' reviews is illegal and will likely backfire with bigger problems
🔴 None of the attempted shortcuts will fix your organic rankings or AI positioning.

So what to do? Check it out in my newsletter!

[Andrew Gazdecki @agazdecki]

Startup founders realizing their "power users" are all on the free plan:

[Ross Hudgens @RossHudgens]

The state of SEO careers w/ @5le

12:22 – The SEO career mismatch
17:50 – Why SEO teams can't show their value
25:26 – Lack of new entrants
36:17 – The skills SEOs need now

[Eli Schwartz @5le]

1/ In-house SEO's with 5+ years experience should not be getting paid less than $100k. If you are, it's time to find a job that values your skillset and is willing to pay for the input you make to the bottom line.

[SE Ranking @SERanking]

Not exactly a tip or trick, but you can definitely learn a lot from this event.

The speaker lineup is 🔥

📌 Don't miss it — it's online and free:
https://t.co/sxJQsXOvM0

[Eli Schwartz @5le]

AI reporting is now in GSC!

Having this report will allow sites to:
- Know that Google is surfacing its content in AI
- Compare Google AI traffic to ChatGPT and others
- Make changes to improve their AI visibility
- Stop paying for tools with fake data

[SE Ranking @SERanking]

"Manufactured brand signals get filtered out — and sometimes penalized — by AI systems."

That's the one-line summary of Eli Schwartz's (@5le) session at #BreakingSilos2026.

📌 The full version: there's a difference between building brand authority and performing it, and the systems we're trying to be visible in have gotten good at telling them apart.

If your SEO dashboards are healthy but your brand never shows up in AI answers, that gap is where the difference sits.

June 9. Free. Online. → https://t.co/StkRekMjBP

[Eli Schwartz @5le]

Content creators, do cold pitches like this work on you? Do you suddenly decide you MUST write something because a PR agency sent you something like this?

[Tim Soulo 🇺🇦 @timsoulo]

Today, we're proud to announce a true revolution in marketing — we're launching Agent A:

https://t.co/YMzG26ZSvq

Agent A handles marketing so well, you won't even need your CMO.

[Eli Schwartz @5le]

@lilyraynyc 🫣

[SE Ranking @SERanking]

Stop thinking in channels. Start building ecosystems.

BreakingSilos 2026 — June 9.

Speaker line-up:

@randfish · @5le · @TheCoolestCool · @danaditomaso
@CrystalontheWeb · @MordyOberstein · @finderika · @DragomirMiruna
Sarah Whittle · Alli Berry · Bogdan Babiak

Online. Free.

📌 Book a seat: https://t.co/E7FD19llt1