matthew sidelinker

[matthew sidelinker @mattsidelinker]

@kellyb2076 @AMCTheatres @starwars Our theater had them last week and apparently claim that they don’t this week. Canceled seeing the movie again because they told me to go to another theater to check lol @AMCTheatres

[Rob Perez @WorldWideWob]

I see we have some new players in the NBA jersey arena. Its ethos, and our fight, has been centered around one key principle: home basketball teams wear white at every level of the game, in every league in the world. It is quite simply a basketball tradition, without it being a written requirement.

What Nike has done has not only oversaturated the market with mostly unpopular designs, but uniforms that get left behind after just one season. The constant turnover has one goal: sell as many jerseys as possible, at any cost, even at the expense of the franchise’s brand equity. It is a statistical fact and focus group tested/proven that children like new jerseys, and their parents buy them.

Non-white City Edition/Classic uniforms are often worn at home, it has a minimum appearance mandate because of the NBA’s partnership with Nike, forcing the away opponent to have to wear their home whites when they’re chosen.

Every NBA game that’s played where the home team is not wearing white is a papercut to the sport’s tradition. Not the NBA’s, but basketball’s. It won’t be a tradition that’s destroyed overnight, but as children grow up and it becomes more-and-more accepted because it was never something they cared about or understood, the home whites will eventually be perceived to be just another option.

You will rarely, if ever, see an NHL home team in their away white sweaters. Even though it’s the opposite of basketball, NHL/hockey have always maintained the tradition of the home team’s fashion look.

I like to think they do this because it is something their paying customers appreciate and continue to support with their wallets.

What the NBA doesn’t understand is the sales spreadsheet may suggest that this new jersey strategy is working because so many people are buying them, but what they are sacrificing to achieve these short-term results is the legacy of the sport that made them so cool in the first place.

This business strategy, undoubtedly, will lead to apathetic fashion, market dilution, and diminishing returns with no ability to revert back — because that culture, both literally and figuratively, will be dead.

[matthew sidelinker @mattsidelinker]

Still out in the wild in Chicago @iamblackbear @MikePosner

[matthew sidelinker @mattsidelinker]

@PistonsUniforms @omarisankofa GOT EM.

[matthew sidelinker @mattsidelinker]

@WorldWideWob Hottest legs in the city

[matthew sidelinker @mattsidelinker]

@VHSDVDBLURAY4K Love this movie

[matthew sidelinker @mattsidelinker]

@BoilTheory Watch it.

[matthew sidelinker @mattsidelinker]

@BoilTheory “Select Quit to exit to main menu.”

[matthew sidelinker @mattsidelinker]

@BoilTheory My god ban them. Almost hit twice today. And the electronic long boards

[matthew sidelinker @mattsidelinker]

@BoilTheory Make a play for the NBA.

[matthew sidelinker @mattsidelinker]

@yak_face Just had mine come through…

[matthew sidelinker @mattsidelinker]

@Chuckthefreak Still not bad for a team that only won 14 *total* last year - we’ll be back. I’ve been to the Garden a few times, I’m more impressed that we won there.

[matthew sidelinker @mattsidelinker]

@MiamiHEAT @MiamiHEATstore @MiamiHEAT any chance for an authentic run?

[matthew sidelinker @mattsidelinker]

@BoilTheory Couldn’t think of any, had to use Google.

[matthew sidelinker @mattsidelinker]

@BoilTheory Whoever was holding the cue cards was all over with their placement.

[matthew sidelinker @mattsidelinker]

@BoilTheory Where lmao… I’ll send you some from Plano, 99¢

[matthew sidelinker @mattsidelinker]

@BoilTheory This is a smart move. Imagine realizing in like ten years, 2023 was your year, but because you didn’t announce it on December 31st, 2022 it was never brought into fruition.

[LeBron James @KingJames]

Not having Xmas day unis anymore really sucks! That was a great feeling walking into the locker room and seeing those. It was literally like receiving a 🎁! Whomp whomp! 🤷🏾‍♂️

[matthew sidelinker @mattsidelinker]

@PistonsUniforms If only they’d sell authentics to the general public…

[matthew sidelinker @mattsidelinker]

@BoilTheory I know, I am bot.