Commercial thinkers of the world. Please fill out this survey to help the @APGLondon understand skills and gaps. Then fill those gaps with awesome training and talks. Thanks!
Which skills do you think strategists need now, and what is going to be most important in the future? Have your say in the international APG Strategy Skills Survey. https://t.co/50KJwQFCDK
It's tonight! A few tickets left, so grab yours while you can. @MattSocial is brilliant at this stuff and goes out of his way to make it immediately useful to strats
I’m really looking forward to this @APGLondon session tomorrow. I hope it’ll be useful. I will be sharing some of the critical thinking tips, tricks and techniques that I’ve learned over the years, to help you become a more effective thinker.
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https://t.co/fG9vRybI8t
Just as there is a way to start a relationship and a way to cultivate a relationship there is a way to end it too. I applaud their - no doubt - tough decision to decline to pitch
John Lewis Partnership to review ad strategy with search for new creative agency.
Creative agency Adam&eveDDB has rejected the opportunity to repitch, having been a driving force behind the retailer’s iconic Christmas ad campaigns for over a decade.
https://t.co/s4taJJ0Fqn
This is a thread of new / slang words, from different languages, that were coined for the modern world. I’ll start with this one…
Egérmozi (Hungarian) = watching films or shows on a phone (literally ‘mouse cinema’)
109 seconds of the all kind of fouling Pelé had to endure and survive.
Mind:
NOT A SINGLE CARD, not a single, was shown for any of this killing tackles.
Simply cause booking didn’t exist yet.
And in spite of this, Pelé was able to do all that he did
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2 gold, 2 silver, 4 bronze at the @DMA_UK awards last night!
So proud of the client and agency teams who did the work, showcasing a brilliant breadth of expertise across digital product, customer engagement, brand experience and integrated comms x
A well-deserved GOLD for @Digitas_UK and @MDLZ in our Entertainment, Music and Publishing category.
Campaign name: Press Play with OREO – Mixtapes
#GoFurther#dmaawards
Critical thinking is the latest instalment of my ‘how to future proof your thinking’ series, after thinking broad & problem solving.
Thank you @Campaignmag for having me.
Oh and if you’re interesting in learning more then there will be an @APGLondon event in the New Year.