The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact. https://t.co/iO7YBEISZQ
Ahead of the @FIFA World Cup, @Powerade is urging athletes of all levels to focus on preparation and hydration.
Its new global “Power Your Fate” campaign by @WPP Open X, led by a film starring Spain’s Lamine Yamal and Brazil’s Rodrygo Goes, shows the two athletes as they train, refuel with Powerade, and then take the field in pro matches before the spot shifts to everyday players around the world.
Read more 👉 https://t.co/Zf0BVZMLpd
Ahead of Super Bowl LX, shared my perspective on Drake Maye’s sports business brand value and potential upside. Thank you to @boardroom and @SprungOnSports for this cool opportunity! https://t.co/0w2cXnO3Pw
Kevin Durant’s latest endorsement deal is a masterclass in owning the narrative 😂
After years of fans roasting him for a viral photo of him having ashy legs during a game, @KDTrey5 flips the script by signing with @cerave 🧴
From internet jokes to brand checks — KD officially turned ash into cash 💰
Sip your way to a galaxy, far, far away. Limited edition Coca-Cola products available at select retailers while supplies last.
3 character designs only available at Disneyland Resort and Walt Disney World Resort.
We chatted with Eli Manning about his Hall of Fame nomination, who he thinks gives the best advice to Arch, and why this year’s Super Bowl is particularly close to his heart.
Full details here: https://t.co/FgsAhALNOt