Maureen Shaffer @medtechmessage

👩🏻‍💻Meet calendlydotcom/maureenshaffer
🎯Advisor #medtech #startup CEOs
🎙️Host, Message Engineer Podcast
🎬YouTube at messageengineer
👩🏻‍💼CEO, Mingletoe

[LenMarcus @swarthyvc]

Great talk with Maureen regarding the ‘pitch’. Additional notes:
-Communicate your product differentiation in a few short sentences.
-Be willing to transform the presentation to a conversation.

Investors must believe you can build a strong team and eventually sell the company.

[Maureen Shaffer @medtechmessage @maureenshaffer]

Messaging is as important as Product?

🎧 Listen to Joe DeVivo explain why.

Messaging plays a crucial role in various aspects of business,
🎯 Corporate culture
🎯 Employee morale
🎯 Customer understanding

“Messaging is more powerful today because messag…https://t.co/oJZcN5Kns0

[Maureen Shaffer @medtechmessage @maureenshaffer]

Landed an investor meeting? 👏

🤔 Now, time to hone the pitch! 🤯

Growth investor @swarthyvc shares that growth investors, (Series A $10-30M raise) want to see.

🎯 Pipeline
🎯 Product
🎯 Why is it unique
🎯 How you do development
🎯 How you manage deve…https://t.co/uI89lJO0VF

[Maureen Shaffer @medtechmessage @maureenshaffer]

🔥 NEW podcast drop with Growth Investor, @swarthyvc!

🤔 Does TAM matter? Why? 🎬 And...

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Google and Spotify to learn what you need to know about:…https://t.co/acXKTkWRe6

[Maureen Shaffer @medtechmessage @maureenshaffer]

🥳 APPROVED! 🙌

Doesn't it feel great? You have spent so much time and effort researching, collaborating and piloting new software or program. Then, finally, you obtain approval for full launch with requisite monies!

➡️ For those of you in marketing, he…https://t.co/R3veBKcjvr

[Maureen Shaffer @medtechmessage @maureenshaffer]

🚁 If you have a message, you need an efficient and measurable way to deliver it!

Yesterday, I shared actions to navigate the myriad marketing software maze, aka martech.

✅ Part II is PILOT.

1️⃣ Review the requirements, esp. the must haves: inclusion c…https://t.co/0PHmAFLJjP

[Maureen Shaffer @medtechmessage @maureenshaffer]

🔥 The Power of Persuasion

💥 "Maureen, you have a teenage boy, right?

❇️ Yes, 13. Just.

💥 If you tell him something and then Sal the Green Beret tells him something, even if it's the same thing, it's going to mean something different. And I think...…https://t.co/wM7yNrIhVs

[Maureen Shaffer @medtechmessage @maureenshaffer]

🎯Bridging Purpose to Action🏃🏽‍♂️

@salfilardi breaks down PURPOSE...

Why you’re here.
Why you’re here.
Why you’re here.
Why you’re here.

🔁 Each + Every Day, Remind People. Rinse, Repeat.

It seems simple, but it is easy to steer off course. 🧭

Shin…https://t.co/D0ixIZxPyC

[Maureen Shaffer @medtechmessage @maureenshaffer]

🔥 The Thought Virus 🦠

Former US Surgeon General, David Satcher, MD, PhD, shared messaging advice with JB Muñoz, MD, during his internship:

🎯 What is the thought virus that is implanted in your brain when someone has achieved your attention?
🚚 When t…https://t.co/Khk1TGLjO8

[Message Engineer for the Medtech Startup @medtechmessage]

💥NEW Message Engineer Podcast Drop! 

JB Muñoz, MD, Visiting Fellow @MedTechVets + Director, Network Development at @PearlHealth_  joins me to talk deeply about #healthcare and #medtech #startups. https://t.co/R9ui2lj6Vr

[Maureen Shaffer @medtechmessage @maureenshaffer]

What does Memorial Day mean?

I had the pleasure of speaking with @salfilardi – sneak peek of episode 18 dropping in June! He shared:

🎯 Memorial Day is a federal holiday that honors those who have lost their lives in combat, a day of reflection and rem…https://t.co/Sw8jSEtZeT

[Maureen Shaffer @medtechmessage @maureenshaffer]

What does Memorial Day mean?

I had the pleasure of speaking with @salfilardi – sneak peek of episode 18 dropping in June! He shared:

🎯 Memorial Day is a federal holiday that honors those who have lost their lives in combat, a day of reflection and rem…https://t.co/Sw8jSEtZeT

[Maureen Shaffer @medtechmessage @maureenshaffer]

🤔 What questions would you ask a VC if you weren't pitching? What would you want to know for now or the future?

Tomorrow, I interview a VC with 18 years experience investing in healthcare IT and medtech!

🔥 What burning questions do you have??? Comment…https://t.co/1aF8KhFxGj

[Maureen Shaffer @medtechmessage @maureenshaffer]

🔥 Messaging is increasingly complex. Pushback? I don't need this?

@jonhhoem shares how he overcame these objections at Medistim with a new product that professors (physicians) of cardiac surgery said they didn't need.

And what he has learned about wha…https://t.co/k5wKErLZuF

[Maureen Shaffer @medtechmessage @maureenshaffer]

💥 Is the patient or the physician in charge of decisions? Is the multidisciplinary team a swim team or football team? Who's the captain? 🤔

@AndreaWilWoods delivers powerful gems about her experience with multidisciplinary teams in treating cancer, for…https://t.co/H5ML8UCMrH

[Maureen Shaffer @medtechmessage @maureenshaffer]

📣 NEW episode drop! @AndreaWilWoods is a fierce patient advocate. Her teen sister was diagnosed with liver cancer when Andrea was in her 20s and had custody of her. This experience launched her on her patient advocacy journey for others, especially those…https://t.co/xX5RLHPK3z

[Maureen Shaffer @medtechmessage @maureenshaffer]

🔥 "Why would you throw away a four-year engineering degree?" 🤔

The question the VP of Sales and Marketing asked me after I pitched him on why he should hire me into product management / marketing!

🎧 Listen to hear more about how missing medicine and…https://t.co/VAcd8f7GOz

[Maureen Shaffer @medtechmessage @maureenshaffer]

🎯 My road to medtech.📍This is how it started!

📚 My mom's nursing textbooks, 🛠️🪚 my dad's workbench, and a postcard from USC.

➡️ What are the origins of your interest in medtech or healthcare? When did you know? Would love to hear your story! ⬇️

❇️…https://t.co/xWXMQdq5m0

[Maureen Shaffer @medtechmessage @maureenshaffer]

🎯 What do my oldest niece, a kite🪁 and a tree 🌳 have in common?
❇️ The origin of the name Mingletoe, of course!

In honor of 11 years since Mingletoe's inception this month 👏

I am often asked how I named my strategy consultancy, "Mingletoe." For the…https://t.co/HOEVFSRvqy