Message Engineer for the Medtech Startup

🎯 Message Strategy for Startup Medtech🚀 Advisor to #Medtech #Startup CEOs 🎙🎬Host, Message Engineer Podcast 🙋🏻‍♀️Creator, @maureenshaffer

[Message Engineer for the Medtech Startup @medtechmessage]

🔥 The Thought Virus 🦠

🎯 What is the thought virus implanted when someone has achieved your attention?
🚚 What do you walk away with?

That’s the #message.💥

✂️ 54s, Ep17, Message Engineer Show. JB Muñoz, MD, Fellow, @medtechveterans

#messaging #medtech #medicaldevices

[Message Engineer for the Medtech Startup @medtechmessage]

💥NEW Message Engineer Podcast Drop! 

JB Muñoz, MD, Visiting Fellow @MedTechVets + Director, Network Development at @PearlHealth_  joins me to talk deeply about #healthcare and #medtech #startups. https://t.co/R9ui2lj6Vr

[Message Engineer for the Medtech Startup @medtechmessage]

5.👏Huge thanks to @medtechveterans, Patrice Sutherland + Amy Reiter for the intro to Sal Filardi!
#HonorTheFallen #NeverForget #RememberTheSacrifice #USMilitary #SupportOurTroops #ThankYouVeterans #FreedomIsNotFree #AmericanHeroes #FallenSoldiers #MilitaryService #HonoringHeroes

[Message Engineer for the Medtech Startup @medtechmessage]

1. What does Memorial Day mean?

I had the pleasure of speaking with Sal Filardi! He shared:

🎯 Memorial Day is a federal holiday that honors those who have lost their lives in combat, a day of reflection and remembrance of those who died while serving in the U.S. military.

[Message Engineer for the Medtech Startup @medtechmessage]

4. Today, avoid this: ❌“Thank you for your service” + moving on. Anyone else guilty of this?🙋🏻‍♀️
➡️The military is made up of people from all walks of life, + we may be surprised to find common ground with someone we may not have thought had anything in common with us.#memorialday

[Message Engineer for the Medtech Startup @medtechmessage]

NEW Podcast Drop! with @JamesFJordan3 ⬇️⬇️⬇️

[Maureen Shaffer @medtechmessage @maureenshaffer]

💥 NEW Message Engineer Podcast Drop with James Jordan! Watch this quick 1 min clip 🔥

👏 James Jordan is a Distinguished Service Professor of Healthcare and Biotechnology Management and Senior Director of Healthcare and Biotechnology Programs at Carnegi…https://t.co/aAyRcSubzt

[Message Engineer for the Medtech Startup @medtechmessage]

🧩Concerned that your advisory board will not work? That one person will dominate, or, alternatively, not speak at all? That they won't follow through on commitments?

I hear these concerns all the time. Here's a quick 1 minute answer for how to discern! 🔥

💬Drop me a dm w ?s

[Message Engineer for the Medtech Startup @medtechmessage]

❇️ How to Advisory Board: Part II, Who (2 min)

🎯 Who do you need on your advisory board?
🎯 How do you ensure they will give you the correct advice + direction?
🎯 How do you ensure they represent your patient/health care consumer population?

🎧 Listen 🎬Watch 🔗Bio

[Lior Alexander @LiorOnAI]

Team behind: @hoifungpoon, @sheng_zh, @MSFTResearch, @kamalkanakaraj

https://t.co/uaOSLVtSAr

[Message Engineer for the Medtech Startup @medtechmessage]

➡️"They are so hard to create and manage." What I hear when I recommend creating an advisory board to a medtech startup.

They aren't simple, but they are immensely powerful + help you go fast.🚀

✅How to Advisory Board: Part I, Why?

#advisoryboard #medtech #medicaldevices

[Message Engineer for the Medtech Startup @medtechmessage]

🎧Did you know Audible has the Message Engineer for Medtech Startup podcast? YES it does! 🙌

My son was harvesting daikon radishes from our yard, and LISTENING TO PODCASTS 💥

👉Where do you listen?

#messageengineer #podcast

[Message Engineer for the Medtech Startup @medtechmessage]

🙌All of us. Together. It's the best way to learn, win, be our best selves!

➡️While solving problems w a group is more challenging, the solution is better + more enduring.🚀

Are you adding new voices? Really listening?

s/o Tony O'Driscoll, Author Everyday Superhero @DukeFuqua

[Message Engineer for the Medtech Startup @medtechmessage]

Is confidence always the right move?

Fahad Rahman @LumiHealthInc drops a few bars when we get to the fun questions at the end of the Message Engineer podcast!

If you want all the sauce, check out full episodes!
🎬🎧Links in bio
#confidence

[Message Engineer for the Medtech Startup @medtechmessage]

➡️ At the recent @MedTechCon, nearly *every* panel discussion CEOs and VPs talked about the importance of addressing both the care continuum AND WORKFLOW, beyond clinical and economic outcomes.

🔗Watch full episode of Fahad Rahman @LumiHealthInc on YT!
#workflow #messageengineer

[Message Engineer for the Medtech Startup @medtechmessage]

🦸🏽‍♀️Superpowers! Does your medtech product and/or service have them? Listen to this short clip to learn how and why they are a necessity.

💥The third piece to a successful medtech startup is WORKFLOW. Beyond the standards of clinical and economic outcomes!💥
#workflow #healthcare

[Message Engineer for the Medtech Startup @medtechmessage]

📣NEW Podcast Drop! Healthcare Ecosystem–Times They Are A-Changin’ w Fahad Rahman, CEO, @LumiHealthInc!

❇️Rapidly changing healthcare ecosystem, ❇️Referral pattern changes ❇️Hospital at home ❇️Health equity

🚀Want message strategy? DM me on LinkedIn!🎯
https://t.co/mCSoDfE5iw

[Message Engineer for the Medtech Startup @medtechmessage]

🪸Growth requires grace.🪸 The road to growth is bumpy + imperfect–rarely linear up + to the right. Portia Nelson captures this perfectly in her poem, Autobiography in 5 Chapters.

20 yrs ago this poem was shared with me. And I wanted to share it with you.

#growth #growthmindset

[Message Engineer for the Medtech Startup @medtechmessage]

❄️ Happy Holidays! Whether you enjoy them with family, your pet(s), or simply quiet self-care time, we wish you the best and happiest of everything. ❄️

#messageengineer #holidayseason