Leading Digital Marketing Agency, Specializing in Google Ads, Facebook Ads, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) & Web Analytics
In today's data-driven world, tracking website visitor behavior is essential for optimizing marketing campaigns and making informed business decisions. That's where Google Tag Manager (GTM) comes in as your digital marketing superhero.
In today's data-driven world, tracking website visitor behavior is essential for optimizing marketing campaigns and making informed business decisions. That's where Google Tag Manager (GTM) comes in as your digital marketing superhero.
The two most common reasons for unassigned traffic for Google Analytics:
1) The 'page_view' event fires before the 'session_start' event.
2) 'Cookies and Client Identification' settings in GA4 Client in Server GTM were set to "Server Managed".