The institutional wave in crypto is real, and designers need to learn this language too 👀
I’m used to speaking visually to crypto-native audiences, not policymakers. So with @SolanaInstitute, the challenge was finding that balance between institutions and Web3.
The identity stays connected to Solana’s strong brand recognition, while introducing a more serious tone.
Basically, we kept the Solana symbol to stay aligned with the ecosystem, introduced a green gradient for distinction, and used modular geometric patterns and clean typography to bring a more institutional feel.
Here’s how it turned out:
This is the kind of project that shows the power of well-applied branding and design, creating consistency, recognition, and strengthening the brand over time 💙
So, how did we start?
The logo was already defined - not made by us. And that's actually an interesting constraint, because the real question becomes: how do you build a complete brand system from a mark that already exists?
You don't redesign it. You listen to it. Every decision that followed had to complement and extend what was already there.
Build in public time!!!!! ⭐
I had the privilege of working with @msuiche and contributing to something genuinely new, a missing infrastructure between proprietary data and AI agents.
The challenge was clear: something very recent, very technical, with a vision that's still ahead of most people's understanding - @ondbai
That's exactly what made me say yes.
Working with @FilFoundation has been such a great experience.
Not just creatively, but through every place we design for ✨
This project was for Toronto, but we’ve worked on events across the world
Jakarta, Bangkok, Paris, Las Vegas, Buenos Aires, Cape Town…
Each city brings a different perspective and that’s what makes it special 💙
Event branding matters.
How your visual elements show up across the experience can be the difference between being ignored or remembered.
Strong branding:
• positions your event
• increases perceived value
• drives organic sharing
Good events inform but great events create identity.
Branding for @Filecoin, FilToronto.
Last Friday, @Tangem (@matheus_slivak) lit up Ipê City with a high-energy pool party at a beachfront mansion.
Music, sunset, drinks, food, and great connections! That’s what crypto freedom feels like 😎
Huge shoutout to @mavitdesign for designing all our digital + print materials!
(More pics on the next tweets)
TBT to the first @WebSummit spotlight in my city, with @0psfer
What stayed with me wasn’t just the talks, but the signal:
people showing up, connecting, building.
An important step for the local tech scene.✨