Mavi

Brand & Graphic Designer for crypto & tech branding | @litcollective_ | @shefibrazil l Available for projects: [email protected]

[Mavi @mavitdesign]

The institutional wave in crypto is real, and designers need to learn this language too 👀

I’m used to speaking visually to crypto-native audiences, not policymakers. So with @SolanaInstitute, the challenge was finding that balance between institutions and Web3.

The identity stays connected to Solana’s strong brand recognition, while introducing a more serious tone.

Basically, we kept the Solana symbol to stay aligned with the ecosystem, introduced a green gradient for distinction, and used modular geometric patterns and clean typography to bring a more institutional feel.

Here’s how it turned out:

[Mavi @mavitdesign]

This is the kind of project that shows the power of well-applied branding and design, creating consistency, recognition, and strengthening the brand over time 💙

[Ceci @ceciliavlso]

So, how did we start?
The logo was already defined - not made by us. And that's actually an interesting constraint, because the real question becomes: how do you build a complete brand system from a mark that already exists?

You don't redesign it. You listen to it. Every decision that followed had to complement and extend what was already there.

[Mavi @mavitdesign]

@ceciliavlso @msuiche it’s been amazing working on this project and evolving this visual identity ✨

[Ceci @ceciliavlso]

Build in public time!!!!! ⭐

I had the privilege of working with @msuiche and contributing to something genuinely new, a missing infrastructure between proprietary data and AI agents.

The challenge was clear: something very recent, very technical, with a vision that's still ahead of most people's understanding - @ondbai

That's exactly what made me say yes.

[Mavi @mavitdesign]

@bonis_crypto adorando essas inciativas das universidades ✨

[Mavi @mavitdesign]

@LitCollective_ @_Qubic_ @ParisBlockWeek @Cardano Events are already experiences. The brand decides if they’re good or not. Branding is what makes them work. ✨✨

[Mavi @mavitdesign]

@betaw3b @shefibrazil @JETLATAM obrigada beta!! 💙

[Mavi @mavitdesign]

Working with @FilFoundation has been such a great experience.

Not just creatively, but through every place we design for ✨

This project was for Toronto, but we’ve worked on events across the world

Jakarta, Bangkok, Paris, Las Vegas, Buenos Aires, Cape Town…

Each city brings a different perspective and that’s what makes it special 💙

[LIT Collective @LitCollective_]

Event branding matters.

How your visual elements show up across the experience can be the difference between being ignored or remembered.

Strong branding:
• positions your event
• increases perceived value
• drives organic sharing

Good events inform but great events create identity.

Branding for @Filecoin, FilToronto.

[Mavi @mavitdesign]

@numadessas @shefibrazil @JETLATAM 😍😍😍

[Mavi @mavitdesign]

@Kaleve_ @shefibrazil @JETLATAM 🚀🚀🚀

[SheFi Brasil @shefibrazil]

Shout out to @mavitdesign who designed all the @JETLATAM materials!

[Mavi @mavitdesign]

@JETLATAM sucesso ao evento!! lets jet 🧑‍🚀

[Mavi @mavitdesign]

@shefibrazil @ipecity incrível demais 💖

[Mavi @mavitdesign]

@vitoriagoodies @shefiorg @glamonchain you're amazing vivi ⭐️✨

[Mavi @mavitdesign]

@numadessas @SuperteamBR acompanhei on-line ontem, e amei ver mais uma mulher brand designer trabalhando na web3 💖

[Mavi @mavitdesign]

@JETLATAM ansiosa para ver esse merch pronto ✨

[Ipê City @ipecity]

Last Friday, @Tangem (@matheus_slivak) lit up Ipê City with a high-energy pool party at a beachfront mansion.

Music, sunset, drinks, food, and great connections! That’s what crypto freedom feels like 😎

Huge shoutout to @mavitdesign for designing all our digital + print materials!

(More pics on the next tweets)

[Mavi @mavitdesign]

Brazilian designers are simply always incredible ✨

[Andreas Storm @avstorm]

Brazilian Amazon branding by @futurebrandsp

[Mavi @mavitdesign]

@ceciliavlso @ParisBlockWeek love this, full circle moment 🥹

[Mavi @mavitdesign]

@ceciliavlso @LitCollective_ you guys are the same, how did i never notice?

[Mavi @mavitdesign]

TBT to the first @WebSummit spotlight in my city, with @0psfer

What stayed with me wasn’t just the talks, but the signal:
people showing up, connecting, building.

An important step for the local tech scene.✨