Max Armand | Real Estate

300+ Flips in SoCal. Courthouse Auction Veteran. Founder of Electric Estates. Aspiring scratch golfer.

[Max Armand | Real Estate @MaxArmand]

I would go to the bank and pick up $2M+ in cashiers checks every morning. It was 2011 and I was 22 years old.

Checks in hand, I would hop in my green 1997 4Runner SR5 (loved that truck), light a cigarette (😮‍💨🤢), and drive to the courthouse.

Dozens of investors from all over San Diego would be crowded around the auctioneers, awaiting that days foreclosure sales to hit the block.

After reading off the postponements and cancellations, the game was on.
Headset in my ear, I’d call the war room and relay what property was up for sale to my Auction Director.

In the war room, a team of Agents were pumping out resale values. Assistants were reviewing Title chains and property photos. And the Director would be calculating our numbers, relaying to me in real-time how much to bid on the property for sale.

My favorite phrase was “add a hundred”, the minimum amount allowed for the next bid. It bought the team time to further evaluate the purchase, and more time always meant we were going to push our bid higher.

There was nothing like the rush of being in a competitive bidding battle. And I always felt like a boss being the winning bidder. A 22 year-old kid signing over $300-400k per house, handing millions of dollars per day to the auctioneer.

After a year as our courthouse Runner, I moved into the office as an Assistant. After a year as an Assistant, and after getting my Broker’s license, I was promoted to Director. Over the next year+, from 2013-2014, I green-lit the purchase of over 700 houses across SoCal at live and online auctions.

This was all my first job in Real Estate.

[Max Armand | Real Estate @MaxArmand]

@jamesonhaslam I’d just make a new account you’ll never escape

[Max Armand | Real Estate @MaxArmand]

This afternoon I sent seller multiple counter offers on 3 separate deals, to a total of 57 different buyers/agents

[Max Armand | Real Estate @MaxArmand]

@jamesonhaslam Snap call that invite for under $2k. Have a blast

[Max Armand | Real Estate @MaxArmand]

@SinaiLawFirm Paying for your expertise usually ends up being the least expensive option

[Max Armand | Real Estate @MaxArmand]

@Sav0irFair3 @devopsheep He asked why

[Max Armand | Real Estate @MaxArmand]

Because $599k was just the feeding frenzy price

[Max Armand | Real Estate @MaxArmand]

@Arcolectic Austin Wells is a career .218 hitter, your opinion doesn’t matter

[Max Armand | Real Estate @MaxArmand]

@rare_replies They texted me at 8pm, didn’t introduce themselves, asked me questions, and I answered. What makes me owe them a long drawn out response

[Max Armand | Real Estate @MaxArmand]

@devopsheep I don’t see anything rude. Just answering questions honestly

[Max Armand | Real Estate @MaxArmand]

@cpztherunna I always just tell the truth, makes things easier

[Max Armand | Real Estate @MaxArmand]

@misaix_ @Rat99154348 Why is your pfp from the 1800’s

[Max Armand | Real Estate @MaxArmand]

@Rat99154348 Bad strategy

[Max Armand | Real Estate @MaxArmand]

@sunny051488 That would just be crazy

[Max Armand | Real Estate @MaxArmand]

I set up an AI Assistant that has her own email address. She is linked to my Task Management systems (Todoist + Google Sheets) and is trained on all my past emails and my tone of voice. The goal is that she’ll be CC’d on all showing requests, offer submissions, escrow emails, etc. Claude has full access to her email address with authority to Draft (not Send, yet) email responses immediately, and have them sitting in my outbox. So I’ll simply have to review the responses and either hit Send, or edit then Send. For simple things like showing requests, I’ll set her up to just auto-respond with pre-set instructions.

[Max Armand | Real Estate @MaxArmand]

@jamesonhaslam Let’s sell your place and find you a fixer you can renovate.

[Max Armand | Real Estate @MaxArmand]

@CarolWalshReal1 4 Pending, 10 Active (2 Under Contract), and listing 4 new ones within the next 5 days.. staying busy!

[Max Armand | Real Estate @MaxArmand]

Pro tip: With 10+ active listings I’ll get dozens of showings requests per day… so I set up text replacement for each property to quickly respond with a standardized response.

[Max Armand | Real Estate @MaxArmand]

@AdamRapoport General > Keyboard > Text Replacement

Then in Phrase type your message, and set the shortcut to #(XYZ). I just use the first 3 letters of the street address

[Max Armand | Real Estate @MaxArmand]

@aeste015 Haha yeah I’m a 1-man operation and bandwidth is wearing thin… 4 in escrow, 10 active, and listing 4 more next week! 😄