2. Generic product pages If your tour page could apply to any city, it won’t sell. Specificity wins: what makes this experience different? What will I actually see/do? why should I trust you?
1. Weak first impression (especially on Google) Your title, image, and reviews are doing 90% of the work. If those don’t immediately answer “is this worth my time and money?” — people scroll.
@JoeMayLI Search, ads, and AI reward depth, consistency, and real outcomes.
If you’re not building topical authority in a niche, you’re just adding noise.
If you don't know what customers are searching for, how leads convert, or where revenue is leaking, marketing becomes an expense instead of an investment.
Focus on revenue first. Marketing becomes much easier after that.
Most businesses misunderstand Google Ads.
You don’t win by outranking every competitor.
You win by owning high-intent searches when it matters most.
Impression Share is not market dominance.
Strategy is.
I Can't imagine outselling all competitors in the Google Ads auction insights impressions and bid for a single destination one day, like I manage all those accounts or you are out of market.
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AI search results are damaging CTRs you now have to do AEO, People are optimizing for AI recommendations and citations to get more website visitors from Chatgpt
I feel really disappointed with my PSEO results. I’ve indexed 10K+ pages using PSEO
- 0 clicks
- 424 impressions
- 9.5 average position
PSEO is just hype. Focus on GEO