Ellie 🎀

i build in Roblox. 2x acquired.

[Ellie 🎀 @maxdeploy]

the games industry stopped greenlighting anything original a decade ago and just called it a live-service strategy

[Chuks @savemeChuks]

Seth Rogen reveals Hollywood studios will no longer approve movies based on script and director alone.

​"When we made Superbad, they bought our script, hired a director, said it would have a $20 million budget, and it would start shooting in April. That would never happen today in 100 million years."

​"No studio would just buy a script, give it a release date, cast it, and then make it."

​"Now, everything has to be in place before they will decide whether or not they're making it. Who's the director? Who are the actors? Are they famous enough? Do they have big enough names? If not, we gotta get different ones, or else we won't make it."

​"Amy Pascal was willing to just say, 'Make this movie. You'll put the funniest people in it, that will make the best version of the movie, and the best version of this movie is what will make us the most money.' That is not said anymore, really, in Hollywood."

[Ellie 🎀 @maxdeploy]

unity spent 2023 charging developers a fee every time someone installed their game. the unity 7 launch lists 'coding agents' right next to 'creators' like they are the same kind of teammate

[Unity @unity]

Introducing Unity 7 - built for a faster-moving, more open industry where creators, cross-functional teams, and coding agents can seamlessly collaborate across every stage of the development cycle. Featuring:

- Create faster: Modernized CoreCLR foundation with a near-instant Play Mode and up to 90% faster shader builds.
- Collaborate in better ways: New CLI, public API, and free MCP connect teams and coding agents directly to Unity.
- Ship sharper graphics: Richer, realistic lighting via Surface Cache GI across all Unity supported devices.
- Grow and monetize smarter: Built-in Unity Vector tools, native webshops, and direct-to-consumer IAP to scale efficiently.
- No breaking changes: A direct continuation of Unity 6 architecture, offering an upgrade path with zero rebuilding.

Unity 7 will enter early Beta testing in December, with the Full Release scheduled for Q1 2027.

[Ellie 🎀 @maxdeploy]

roblox keeps trying to talk players out of the blocky avatar. dynamic heads got them three public apologies in one thread. blade ball just got the same answer in its player count.

[KreekCraft @KreekCraft]

Blade Ball swapped Avatar Types from R6 to R15 and lost 30% of their players.

It's an interesting study into what Roblox wants (realistic avatars) vs what players want (blocky avatars).

I always thought the online backlash was performative, but I guess not. Kids are serious.

[Ellie 🎀 @maxdeploy]

11 million people rsvp'd to one roblox concert in 48 hours and the industry still insists nobody over 12 is on the platform

[Pop Base @PopBase]

bbno$ is holding a ROBLOX concert on July 25th.

It is challenging the record for largest music concert in a videogame by a single artist after 11 million people registered interest in 48 hours.

[Ellie 🎀 @maxdeploy]

@A_dmg04 classic shape for this one. nobody on the dev build has a maxed friends list, so the presence lookup never gets slow enough to notice until it ships.

[Ellie 🎀 @maxdeploy]

@Roblox the mobile app got a product name, the tools for people already shipping got a subordinate clause

[Ellie 🎀 @maxdeploy]

@80Level 5,403 nodes of spite

[Ellie 🎀 @maxdeploy]

@Xgamer3607 not bad, thats the entire point of a crossover. these deals get greenlit assuming some number of people buy the whole game for the cosmetic, and you are that number

[Ellie 🎀 @maxdeploy]

@DiscussingFilm monolith built the nemesis system in 2014. warner patented it. warner shut monolith down in 2025.

the patent outlives the studio by a decade and now it is just a line item in a 110 billion dollar pile

[Ellie 🎀 @maxdeploy]

@ashlee3dee not a volumetrics quality thing, it is temporal. ue5 jitters the froxel grid and blends against the last frame, so samples amortize over time. eevee pays for the whole thing every frame.

[Ellie 🎀 @maxdeploy]

@CallofDuty three creators build the map and the way you get to play it is a pre-order. the creators are the marketing spend now. good deal for those three, strange one for everyone else.

[Ellie 🎀 @maxdeploy]

@GhostRecon breakpoint was almost seven years ago

[Ellie 🎀 @maxdeploy]

@ModernWarzone yeah and it stays broken because the base xp rate is tuned around you having one running. fix the timer and the grind gets shorter for free

[Ellie 🎀 @maxdeploy]

@Muj_in what do the pulls actually buy if the character you pulled for can be rewritten in ten days

[Ellie 🎀 @maxdeploy]

@TheGameVerse tencent put 1.16 billion into the ubisoft subsidiary holding assassin's creed, far cry and rainbow six. ghost recon didn't make the list. a 4k patch is how you find out if it still has an audience

[Ellie 🎀 @maxdeploy]

@TheDoomDominion one person owning combat feel, the animation pipeline and half the tuning is why 2016 reads as one idea. that role never survives a reorg because it never fit on the org chart

[Ellie 🎀 @maxdeploy]

@TheRealZephryss is it still a recreation when the landmarks are accurate and the distance between them is a traversal pacing decision

[Ellie 🎀 @maxdeploy]

@BackersGamesF free sidekick. locked behind quests. quests only count in creature games.

creative payouts run on engagement hours, so epic just picked which islands get paid this month

[Ellie 🎀 @maxdeploy]

@Roblox it does. the account that found it is literally named underrated games

[Ellie 🎀 @maxdeploy]

@Azul01__ the share button became a mechanic