Max Albert

Building Virtual Product Placement in Video Games (VPP-IG) | @iab Games Council Member

[Max Albert @maxvwalbert]

If you play Fortnite UGC this week you might see our product placements for Ballboyz Soap--clinically designed to cure middle & high school athletes of embarrassing acne.

[Max Albert @maxvwalbert]

@colmdotcom Congrats @colmdotcom 🥳🥳

[Alexis Ohanian 🗽 @alexisohanian]

Gaming got written off post-COVID while everyone chased AI, but it’s still a ~$200B market and the incumbents are weaker than they’ve been in years.

Last cycle gave us Fortnite and Roblox. This cycle will do the same.

At gaming multiples vs AI at 50x revenue, it’s one of the best asymmetric bets in consumer right now. Watch.

[Max Albert @maxvwalbert]

How was your Tuesday?

[Max Albert @maxvwalbert]

@michaelmiraflor My earlier comment was mostly a joke. But I’m glad you tweeted this because yeah, it’s not great.

[Jonathan Baer @jbaerofficial]

Closing an enterprise deal with a public company after a 7-month sales cycle

[Max Albert @maxvwalbert]

@z_cox2 Yes.

[Max Albert @maxvwalbert]

@jtwald IMO:

Organic = asymmetric growth
Paid = consistency

They’re different tools. It’s like comparing a hammer to scissors.

[Max Albert @maxvwalbert]

The point of paid marketing isn’t efficiency but certainty

[Max Albert @maxvwalbert]

@metapreston Preston’s tweets this week:

[Max Albert @maxvwalbert]

Roblox is now going to take a percentage of all in-game brand sponsorships.

It’s like if YouTube demanded every creator with a brand deal to pay a percentage for promoting the brand on the platform.

[Max Albert @maxvwalbert]

The hot debate at SXSW thus year:

Tech bros: “in the age of ai, brand is the only thing that matters”

Marketing ppl: “brand is completely fake”

[Max Albert @maxvwalbert]

Running ads on OpenAI:

$60 CPM
$200,000 minimum buy

What do yall think? Expensive or cheap?

[Max Albert @maxvwalbert]

I lowkey love @im_roy_lee

[Roy @im_roy_lee]

@ivanburazin how ab u give me more than a few months to lock in, bald head ass

[Max Albert @maxvwalbert]

I’m pretty bullish on Roblox long term w/ Blake but if you want to make the counter argument here it is:

1. Roblox takes 76.5% of IAP transactions (ouch). Top creators often find players != profit.

2. Roblox’s engine is simply bad (Luau)

3. There’s other popular UGC worlds out there for F2P indie studios to build on with better engines & margin (e.g. Minecraft, UEFN, ZEPETO) and it’s only going to get MORE competitive (e.g. hoyoverse + GTA 6).

4. Top creators graduate Roblox for another platform & when content goes so does Roblox’s distribution.

5. Right now one big trend that’s happening amongst indie devs is platform diversification: Gamefam, Voldex, Lovespun etc. — top Roblox creators now building on ALL UGC platforms. So friction would not be hard for these creators wind down Roblox if value isn’t there.

My POV: I think Roblox will be a strong “forever platform,” but I disagree it’ll have a monopoly.

[Max Albert @maxvwalbert]

Maybe the Tik Tok but for games is just Tik Tok afterall 🤔

[Max Albert @maxvwalbert]

@finebaum As a big ten fan, I always loved to hate you @finebaum

Kiddos to you for doing this & best of luck to the SEC next year.

[Max Albert @maxvwalbert]

Adrenaline Interactive launch video is loading….

[Max Albert @maxvwalbert]

In NYC for the week. Who has co-working recommendations??

[Max Albert @maxvwalbert]

@Ointerestrates @TomFornelli Do you think we could get cignetti part time?