Maya Prohovnik

Chicken farmer, tired mom, lover of good books and good video games. VP & Head of Podcast Product at @spotify / @spotifycreator

[Maya Prohovnik @mayafish]

My soul is trapped on this earth until my two interests align and someone writes a country song about podcasts. Then, my brand will be complete and I will finally be raptured

[Maya Prohovnik @mayafish]

So proud of my friends at @oboelabs! Big day 💖

https://t.co/J4JWBqrzAi

[Nir Zicherman @NirZicherman]

Introducing Oboe, the world’s first AI-powered generalized learning platform. Starting today, anyone anywhere can learn about anything by creating a course on Oboe: @oboelabs

[Daniel Ek @eldsjal]

Me now that Lossless is rolling out 😅

[Maya Prohovnik @mayafish]

@gaurabhmathure @base44 Soooo easy to use (not just in theory, but in practice). My absolute favorite thing though is how it builds admin tools on the fly to perform tasks that aren't supported in the workspace tools by default. Feels very futuristic and magical.

[Maya Prohovnik @mayafish]

Oh no I discovered @base44 and now I'm obsessed with making websites again. https://t.co/XAoyJw52Ic

[Maya Prohovnik @mayafish]

So excited to be at @VidCon this week for @Spotify's Video Podcasting Stage (come by for some amazing live episode tapings!) and what's sure to be a fun and spicy panel with @matt_and_abby_ , @jarvis, and @hannahedoyle on how to turn views into fandoms on Spotify.

We're on at 11am on Thurs June 19. Hope to see you there! https://t.co/dDfxYkGDwE

[Maya Prohovnik @mayafish]

I spoke with @Podnews about the Spotify Partner Program: how video on Spotify works and what podcasters can expect if they switch from audio to video. The short answer is that almost everyone sees increased audience and more total revenue as a result. https://t.co/4McdXMALN7

[Maya Prohovnik @mayafish]

THRILLED that my two favorite founders @nirzicherman and @mignano (co-founders of Anchor) are back with a new venture: @oboelabs, which aims to make humanity smarter. Watch this space – these guys don't miss! https://t.co/mt7qMmkah7

[Maya Prohovnik @mayafish]

You can try uploading video to Spotify at https://t.co/IsjuKlSvx5, and if you’re just getting started with video, there are tons of great tools out there to help you out (I recommend @RiversidedotFM and @descript in particular). Check it out and let us know how it goes! [3/3]

[Maya Prohovnik @mayafish]

Happy International Podcast Day! I’m thrilled to share the 2024 @forpodcasters Fan Study, which is packed with new data about podcasts on Spotify. This year, we focused on the question everyone is asking us: should you be making a video podcast?? https://t.co/MyV7FiZuti [1/3]

[Maya Prohovnik @mayafish]

Tl;dr: the data does strongly suggest at this point that you’ll be able to find more audience faster with video. More podcast fans than ever (globally!) choose video over audio, consume more vs audio-only episodes, & prefer the option to watch vs listening in the background [2/3]

[Maya Prohovnik @mayafish]

@tobbeloo Hey Tobias! We're rolling out comments on Spotify slowly over the coming weeks, but you should see it very soon. Happy to report that old Q&A responses will be migrated over to Comments; you can still approve them as you could before. Let us know if you need anything else!

[Maya Prohovnik @mayafish]

Big day for podcasters on @Spotify: Today, we're starting to roll out a totally revamped @spotifyforpodcasters mobile app that’s now available to all podcasters (no matter where your show is hosted!) & a brand new feature to help you connect with fans on Spotify: Comments. (1/6)

[Maya Prohovnik @mayafish]

@Spotify @SarahPerezTC @TechCrunch I hope you love Comments & the new app as much as we do – we’re so excited to finally be able to start rolling it out to all of you. You can read our full announcement with much more detail here: https://t.co/C9QPyKJDFS

And If you have any feedback, as always, let us know! (6/6)

[Maya Prohovnik @mayafish]

@Spotify @SarahPerezTC @TechCrunch On top of Spotify’s already very useful analytics, we’ve added some great new notifications, like letting you know when your show makes it onto a Spotify chart or when you hit a major new milestone. And of course we’ll keep you posted when you get comments or poll activity. (5/6)

[Maya Prohovnik @mayafish]

@lennysan @Miller_Brian @Spotify @kimballscott Yesssssss!

[Lenny Rachitsky @lennysan]

Maya Prohovnik (@mayafish) is Head of Product for Spotify Podcasts. She was employee #1 at Anchor, which was acquired by @Spotify in 2019 and now powers more than 80% of all new podcasts created in the world. In 2023, Maya was named one of the Most Important People in Podcasting by The Hollywood Reporter.

In our conversation, we dig into:
🔺 The story behind Anchor
🔺 How Maya operationalizes “dogfooding”
🔺 Strategies for preserving startup culture in a large organization
🔺 Tactical tips to improve at public speaking
🔺 How Radical Candor and the Eisenhower matrix transformed her approach to managing people
🔺 How to balance data-driven decision-making and intuition
🔺 What’s next at Spotify and podcasting