Carly Maye

[Carly Maye @maye_carly]

A4: I think this ad might be targeting younger individuals who are looking to start their own or new family traditions. It's encouraging them to make cheesecake rather than a pumpkin pie/other desserts that might be associated with a classic Thanksgiving dinner. #UAkronMarketing

[Carly Maye @maye_carly]

@WaiteTimmy @AlexaKaye3 @Airbnb I agree, this would definitely appeal to those who have shared a positive experience with Airbnb in the past. They might also encourage others to try it. #UAkronMarketing

[Carly Maye @maye_carly]

@AlexaKaye3 @Airbnb A3: This could be marketed as an authentic hands-on experience by allowing travelers to feel more at home in another culture. An immersive experience such as this would make every trip more unique and personal. #UAkronMarketing

[Carly Maye @maye_carly]

@schooooooool77 This is a really good point. Falling short of this expectation could result in a loss of future sales. #UAkronMarketing

[Carly Maye @maye_carly]

@ContosAngela @AlexaKaye3 @Walmart I agree that this would negatively impact Google over time. Smaller companies may consider utilizing a self-service platform as well to generate additional revenue from paid advertising. #UAkronMarketing

[Carly Maye @maye_carly]

@AlexaKaye3 @BedBathBeyond A2: Consumers may be inclined to purchase more if they are receiving 25% off their entire cart. This may also raise their expectations for future promotional deals. Consumers may be disappointed if Bed Bath and Beyond fails to meet this expectation. #UAkronMarketing

[Carly Maye @maye_carly]

@AlexaKaye3 @Walmart A1: This may not have a significant impact on the digital ad industry at first. However, I think it could potentially hurt Google in the long run by limiting the number of companies who purchase ads through their platform. #UAkronMarketing

[Carly Maye @maye_carly]

@McKenna_Linnen @AlexaKaye3 @adage @dominos @Google @AldiUSA I agree with this. Lower prices may attract customers to shop at Aldi, but the convenience of a curbside pickup or delivery service would appeal to more people. Convenience is a key factor that influences consumer decisions. #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@AlexaKaye3 @adage @dominos @Google 2) One company that could apply 3D printing technology to their brand is Things Remembered. Their slogan is "Everything's Personal". 3D printing would improve the overall experience of a personalized gift with an opportunity for creativity & imagination #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@AlexaKaye3 @adage @dominos @Google 1) One current technology-related trend that brands could take advantage of is 3D printing. I think this would resonate with consumers because it provides the freedom to customize products with a unique design and features. #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@SnGrffn @LaurelAynne @IHOP @meettheaddams I think this will be an extremely effective marketing strategy, especially for families with younger children who look forward to the excitement of Halloween and related movie characters #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@LaurelAynne 2) I recently saw a Halloween-inspired ad with pumpkins for Hello Fresh on my Facebook feed. I thought this was an interesting example because it didn't pertain to any of the actual ingredients or meal delivery service. It was simply for visual appeal. #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@LaurelAynne 1) An insurance company such as GEICO can benefit from this approach by reaching consumers through a humor appeal. Although it seems a bit unrelated to their brand, the video may resonate with viewers because of its timeliness and unique features. #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@sjh122uakron @AlexKrallman @ray_ban I think this is a great idea! This feature could improve online sales by providing a more personalized shopping experience. Customers are likely to be more satisfied with their purchase if they are able to "try on" the sunglasses beforehand. #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@AlexKrallman 2) I would be more inclined to purchase products through Instagram if customer reviews and feedback were easy to access without being redirected to another web page. Having this information readily available to users may influence their level of interest #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@AlexKrallman I think that jewelry companies would benefit from the use of AR technologies. Brands like @TiffanyAndCo with customized engagement rings should offer this feature to "try on" different styles. #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@Jon13770985 @JennLStevens I completely agree! Song lyrics resonate with us on a more personal level when they are honest and genuine. This definitely makes an artist more authentic and memorable. Brands should lead by the same example when telling a story about their product. #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@JennLStevens 2) In my opinion, brands should utilize an emotional appeal or realistic situation to excel at sharing their story. This makes it more relatable for the consumer and creates a connection. @CocaCola does an excellent job of story-telling in commercials #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@JennLStevens 1) One of my favorite storytellers would Dan Fogelman, creator of the award-winning NBC series This is Us. Viewers follow the lives of the Pearson family through love, loss, and everything in between. Their story is emotional, inspiring, and powerful. #ICMKTG #UAkronMarketing

[Carly Maye @maye_carly]

@joel_garvin @srossmktg @Casper @Wayfair @glossier I would agree this is a smart strategy for companies specializing in highly customized products. While it's nice to browse online, these purchases are more involved. It helps being able to view products in person to determine the best fit and quality. #ICMKTG #UAkronMarketing