MayorPikkl

Mayor of Jarville | Creative tool Connoisseur
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[MayorPikkl @MayorPikkl]

On today's episode of 'What catches your eye first? 👀' - @Verizon.

Live ad: headline eats 27% of the glance, product trails at 11% and 8%. Busyness 0.508.

One simplify pass, no redesign: product leads at 26%, busyness 0.321. 83 to 96.

Free: https://t.co/pFhBvOMIKu

[MayorPikkl @MayorPikkl]

@ryzesuperfoods is on today's episode of 'What catches your eye first? 👀'
We put their creative to the test, see the insights for yourself.

Jarville’s Attention Heatmap shows you where attention lands across your creative, so you can see what stands out at a glance.

Try it now at https://t.co/6AfBYJL1SY for free ✌️

[MayorPikkl @MayorPikkl]

Conversation around the phrase nearly tripled, 99% positive, 10.3 million reach in the first week. The move: when your brief is a centenary, look at who actually built the hundred years. Coca-Cola, The Last Coke in the Desert.

[MayorPikkl @MayorPikkl]

Coca-Cola turned 100 in Mexico. Instead of making an ad about itself, it built a documentary about shopkeepers nobody has ever heard of. That's the whole idea.

[MayorPikkl @MayorPikkl]

Then Coca-Cola made it literal: hand-delivered plaques certifying each shopkeeper as La Última Coca-Cola del Desierto. A phrase became a physical, permanent credential.

[MayorPikkl @MayorPikkl]

Nike put Colin Kaepernick's face on a 30th anniversary ad, knowing a chunk of its own customers would burn their shoes on camera. That's not a misstep. That's the brief.
@Nike @Kaepernick7

[MayorPikkl @MayorPikkl]

What catches your customer’s eye first? 👀

Jarville’s Attention Heatmap shows you where attention lands across your creative, so you can see what stands out at a glance. We put @shakeshack's creative through it. See the insights for yourself!

https://t.co/uQ73jxSwD5

[MayorPikkl @MayorPikkl]

Lesson: you can't out-luxury the luxury brands with bigger budgets. You out-invent them with a format nobody else could plausibly make. Michelob ULTRA, Lap of Legends.

[MayorPikkl @MayorPikkl]

Michelob ULTRA had a problem no logo placement could fix: light beer is declining, and the drinkers it wanted next order champagne and craft cocktails, not domestic lager. So it went and invented its own F1 race.

[MayorPikkl @MayorPikkl]

19M+ live viewers, 865M+ PR impressions, and it became the most-talked-about alcohol brand in F1 that launch week, beating Heineken by 16% in conversation. Sales lifted 6.52% YOY.

[MayorPikkl @MayorPikkl]

On today's episode of 'What catches your eye first? 👀', we put @Lenovo's creative to the test. See the insights for yourself.

Jarville’s Attention Heatmap shows you where attention lands across your creative, so you can see what stands out at a glance.

Try it now at https://t.co/6AfBYJL1SY for free

[MayorPikkl @MayorPikkl]

What catches your customer’s eye first? 👀

Jarville’s Attention Heatmap shows you where attention lands across your creative, so you can see what stands out at a glance. We put @shakeshack's creative through it. See the insights for yourself!

https://t.co/uQ73jxSwD5