Mayur Hola

Love graphic novels, wine and dark chocolate, in no particular order.

[Mayur Hola @mayurhola]

@banglani South Delhi boy here and sadly there are precious few outstanding options, albeit some decent one. Here are the eyes closed safest bets these days - Plats, Indian Accent, Nadoo.

[Harsh Goenka @hvgoenka]

Innovative advertising- AAMbulance!

[Rohit Kapoor @rohitisb]

Look, Mom, I made tikki. With @TheVikasKhanna ! ‍🙋‍♂️
Watch the episode. Link in bio.

[Rohit Kapoor @rohitisb]

Spent the evening at the @Storyboard18_ Awards for Creativity and genuinely loved watching brilliant brand work being celebrated.

Gave away some awards, and somewhere in between, our team pulled me on stage to collect a few of our own

Couldn't have been prouder of the room 🧡

[DYZEN³³ @suzukaMerchant]

Russell so far in his 8 tenths faster Rocketship:
- Bottled start
- leashed by Leclerc
- leashed by Leclerc again
- flat spotted tyre trying to overtake
- moans like a child
Your 2026 world champion guys

[Karthik 🇮🇳 @beastoftraal]

Very, very impressed—and pleasantly surprised—by Swiggy's NOICE range of products! The range defies conventional categorization. From bread to ice cream to namkeens to chocolates to fresh paneer to batter to chutney to I don't know what more! This seems different from Amazon's Vedaka because that one focuses on related categories.

I did not buy the first NOICE product. Swiggy sent me a free 200g pack of NOICE paneer. When we used it, I found it to be noticeably unique in taste and texture, a bit removed from our Gowardhan Go paneer. It was then I noticed the prominent text on the uniquely designed pack (evoking Indian truck art!) - "made in small batches" and "handmade daily"! I don't know whether that is even possible but that somehow made sense with the noticeably better quality.

Then, we started trying a few more NOICE products. In fact, we consciously look at Swiggy Instamart first before looking on Zepto, Blinkit or Big Basket because a bonus here was NOICE products! Even when we were ordering other things on Instamart, we end up adding one new, yet-untried NOICE product!

Of the few products we have tried so far, except the whole wheat bread (was harder than our usual, BREA) and coconut chutney (we prefer iD's), every other product felt better in a noticeable way. The mallige idli batter and multi-millet dosa batter were better than iD's, masala coated peanuts and methi mathri were better than Haldiram's, and Shankarpali was outstanding. And that chocolate caramel bark is pure heaven!!

If an offline company tried launching a new brand across multiple unrelated categories, it would take years. It involves, among other battles, distributor negotiations, shelf space battles, retailer persuasion, marketing burn, and slow consumer trust-building. Each category alone would demand its own investment cycle. But Swiggy, as on ecommerce player, is able to pull this off!

NOICE doesn’t need to fight for visibility because it owns the storefront, the discovery engine, the recommendation layer, and the moment of purchase. The products don't start from zero awareness; it is borrowing trust, traffic, and intent from an existing platform habit.

This is not very different from Tata's Star Bazaar brand like Fabsta, or JioMart's own brands like Good Life, Graze and Puric. But where Swiggy's NOICE feels different (even from Amazon's Vedaka) because there seems to be a unified sense of noticeable design across all of them. NOICE looks and feels like a separate company with its own identity that links every product.

But the most interesting aspect of NOICE is the noticeable/perceivable difference in quality in almost everything we have tried so far! And because there is an extensive range, we now look at a NOICE equivalent in what we want instead of starting with a previously preferred brand! That's quite an achievement for a new brand!

#brand #branding #marketing

[Mayur Hola @mayurhola]

@CraigBrockie @threadreaderapp unroll

[Kevin Pietersen🦏 @KP24]

Utter shambles and complete disrespect to the greatest form of the game!

[Storyboard18 @Storyboard18_]

🎄A Festive Tale Set to “Bolo Tara Ra Ra” ✨

Set on Christmas Eve, the Swiggy Instamart @SwiggyInstamart @mayurhola film follows a Sikh boy kneeling before a Christmas tree, praying to Santa Claus to make him a star so he can travel far and wide. As Daler Mehndi’s 1990s hit “Bolo Tara Ra Ra” plays in the background, the boy transforms into a star, appearing across different settings and reinforcing a festive delivery narrative.

Titled “Taara Ra Ra, Ghar Ghar Aa Ra Ra,” the Instamart film reimagines the iconic song for a contemporary, seasonal story.

#FestiveStorytelling #IndianAdvertising #CulturalNarratives #ChristmasEve #MusicInAds #ShortFilms #BrandStorytelling 🎶✨

[Mayur Hola @mayurhola]

@VishalDayama @SwiggyInstamart DM

[Mayur Hola @mayurhola]

@KalpanathMajhi @ashzingh Link to request an invite - https://t.co/e4UZ9Np0SO

[Mayur Hola @mayurhola]

@caashutosh22 @ashzingh Link to request an invite - https://t.co/e4UZ9Np0SO

[Mayur Hola @mayurhola]

@ipranavgupta12 @ashzingh Link to request an invite - https://t.co/e4UZ9Np0SO

[Mayur Hola @mayurhola]

@thefullmohanty @AEO Why are you reading the headline, Monty 🤭!

[Mayur Hola @mayurhola]

@thesatbir The Newcastle - Arsenal match was a cracker waise. Yeh saari Asia Cup wali teams kaafi mediocre hain tbh. Not worth all the rabble being roused.

[Bold Care @GetBoldCare]

We'll come the quickest so that you don't! 😉

Get the best deals on Bold Care delivered in just 10 minutes! #QuickIndiaMovement

[Mayur Hola @mayurhola]

@bilawalsidhu If this is an influencer post for Blinkit, then cute. If not and you’re genuinely blown away by the quick commerce category (unlikely since you were here at Google), then here’s the category: @SwiggyInstamart @ZeptoNow @Flipkartminutes @bigbasket_com @amazonnow

[Havas Media Network India @HavasMediaIN]

This morning, readers of @htTweets were in for a surprise!✨

A bare mango tree greeted them on the page — still, lifeless. But as sunlight streamed in through windows & balconies, magic unfolded. One by one, mangoes began to appear, blooming into view as the tree came alive!🥭

[Yash Banka @yashbanka123]

Love attending events in Bangalore! @Adobe’s Make It was great—really enjoyed @mayurhola’s talk.

[vishal dayama @VishalDayama]

rishton ke bhi roop badalte hai. mazak kar raha tha harsha bhai. bura mat maanna.