Michael Bassik

Rubber duck collector, obsessed with sprinkles.

[Michael Bassik @mbassik]

Bought my first #NFT. A duck, of course. https://t.co/c1BBq2jb9h cc @DuckiesCrypto @aaronradin

[Michael Bassik @mbassik]

@SlingerOfTruth @NBCSports @NBCSportsSoccer “Versant Media Group (VSNT) is a new, independent media company spun off from Comcast (NBCUniversal), launching January 5, 2026, holding traditional cable networks like USA Network, CNBC, E!, Syfy, MS NOW (MSNBC), Golf Channel, and digital assets like Fandango.”

[Michael Bassik @mbassik]

@jonathanmarcus Political speech receives the highest protection under the First Amendment.

[LOFT Leaders @loftleaders]

West Wing fans - @allisonbjanney, @BradleyWhitford, @maffyfitz, @DuleHill, @Richard_Schiff, and @JoshMalina want to talk to you about the LOFT fellowship.

[Sasha Issenberg @sissenberg]

My latest, perhaps the most difficult story I’ve ever had to report and write:

[Andrew Bleeker @andrewbleeker]

Thank you, @sissenberg. I always saw @halmalchow as an inspiration and visionary.

He and @mbassik shared the firm’s digital data with me for my college thesis when they didn’t need to.

We were honored to have a chance to return the favor, in part, for this last book.

[Michael Bassik @mbassik]

Flying today is fraught with emotion. Uncomfortable mix of sadness and resilience. Powerful experience observing moment of silence at 10k feet with crew and passengers tinged with anxious feelings as FAA prevented flights from landing into DCA until 9:45am. #neverforget

[Optimal @winwithoptimal]

ICYMI, today in @adage: "Mazda has grown its relationship with... performance marketing firm Optimal. The firm recently became Mazda’s search agency of record, while also adding media planning and buying duties for marketing of Mazda’s new CX-50 compact crossover."

[Optimal @winwithoptimal]

When cutting-edge wellness solution Plunge wanted to reach new customers at scale, Optimal jumped right in with a dynamic media plan and social strategy that led to an incredible 972% increase in paid digital acquisition YoY. Read about it here: https://t.co/mwviIzfouo

[DSPolitical @DSPolitical]

“Once again, Big Tech is pulling the rug out from under American voters. Whether Microsoft and Xandr like it or not, political advertising is critical to communication in a functioning democracy.” – Mark Jablonowski
https://t.co/3Yqh1nWDNC

[Michael Bassik @mbassik]

My kind of people!

[The Wall Street Journal @WSJ]

Jeep drivers across the U.S. are baffled. Why do rubber ducks keep turning up on their vehicles with mysterious notes. “You’ve been ducked.” https://t.co/gXVp6WEguA

[Lou Paskalis 🇺🇦🇺🇸🇮🇱 @LouPas]

Great insights from veterans of digital political campaigns on “Lessons for Brands” panel moderated by Marty Swant.

“A big mistakes in political campaigns is over-targeting core and eliminating those outside that dataset, at the expense of reach.” @MarkJablonowski @DSPolitical

[DSPolitical @DSPolitical]

#Hiring alert! We have 3 open positions in our Business Development department. If you or someone you know is interested in politics, digital ads, or best-in-class targeting, you can check out these positions and more here ⤵️
https://t.co/gerc8mi5ee

[car seat headrest @carseatheadrest]

We will be returning to Brooklyn this June to headline @brooklynmag Festival!

Tickets on sale now at https://t.co/YfoUvPVMpx

[DSPolitical @DSPolitical]

During today's webinar, @mbassik, president of Optimad Holdings, had this to say on content consumption in 2022,

"We should strive to understand how targeted audiences are consuming content across ALL devices, platforms, and formats– and how these viewing habits interact."

[Andrew Essex @AndrewEssex]

Very cool list: Brooklyn's 50 Most Fascinating - Brooklyn Magazine https://t.co/eokPJWMLVn @mbassik @slarkpope

[brian braiker @slarkpope]

Think we missed someone? There's always next year!

[Mark Jablonowski @MarkJablonowski]

🚨 HUGE new feature alert! 🚨
Deploy by @DSPolitical now has an advanced audience builder that gives you the full power of the @Catalist_US voterfile, fully onboarded and ready for immediate digital activation across CTV, video, native, and display inventory!

[brian braiker @slarkpope]

🚨 New podcast episode alert 🚨

🍦 This one is about ice cream! 🍦

[Thomas Hynes @ThomasHynes]

The very good people at @brooklynmag ran an excerpt of @wildcitynyc today about Mucky the #GowanusCanal dolphin (RIP), the history of the waterway, and the improved future @GowanusCConserv hopes to see for the area. https://t.co/qCjVOs1F9J #NYCwildlife #BookTwitter #NYChistory