Optimal

A digital media company on a mission.

[Optimal @winwithoptimal]

What, exactly, is geofencing? Check out this episode of The Current's "Asking for a Friend" video series to get the download from our President & CTO, Politics and Public Affairs, @MarkJablonowski👇

[The Trade Desk @TheTradeDesk]

In this episode of The Current's Asking for a friend, @MarkJablonowski, CTO and president of politics and public affairs at @winwithoptimal, breaks down the basics of geofencing and how it allows marketers to track the efficacy of campaigns ahead of time.

[Optimal @winwithoptimal]

We loved partnering with our amazing client @EASTERNMNTN and our award-winning friends at @SlapGlobal to bring this super fun, creative campaign to the audiences that matter most. Via @adage: https://t.co/8QIVZjpEra

[Optimal @winwithoptimal]

Major @advertisingweek highlight: our CTO & President, @MarkJablonowski took the stage to uncover how Mazda is using data to put customers in the driver’s seat. We were also excited to host a VIP dinner to connect w/our brilliant clients, partners, and friends. Amazing week!

[Optimal @winwithoptimal]

Heading to @advertisingweek? Our own @MarkJablonowski takes the stage alongside Chris McClure to reveal how @MazdaUSA's digital transformation puts the customer in the driver's seat. Add our session to your schedule, or reach out if you need a virtual pass https://t.co/m3EmKwEIwq

[Optimal @winwithoptimal]

Our experts work w/clients to tackle communications challenges and drive change. @MarkJablonowski gave @politico an exclusive look at new updates to our award-winning Deploy tech platform to help clients reach the right audience seamlessly. Learn more: https://t.co/Ug9NStXmMv

[Optimal @winwithoptimal]

"Mazda has gained significant efficiency via SEM, decreasing cost-per-engaged-visitor by a third" since selecting Optimal as its very first search agency of record. Via @MediaPost's @TanyaGazdik https://t.co/wTqTMcKIBt

[Optimal @winwithoptimal]

We think our work with @thecoldplunge is award-worthy... and the @adexchanger Awards jury agrees! We are so proud to be a finalist for our groundbreaking work to increase paid digital acquisition for Plunge by a mindblowing 972% YoY. Learn more here: https://t.co/mwviIzfouo

[IAB @iab]

We're thrilled to welcome @winwithoptimal as a #NewIABMember! Optimal is the industry's mission critical performance marketing partner, inspiring audience action with a data-driven approach & zero compromises. Learn about becoming a member: https://t.co/CeXpPZpmKs #Agency

[Optimal @winwithoptimal]

ICYMI, today in @adage: "Mazda has grown its relationship with... performance marketing firm Optimal. The firm recently became Mazda’s search agency of record, while also adding media planning and buying duties for marketing of Mazda’s new CX-50 compact crossover."

[Ad Age @adage]

Mazda North America, which has been closely aligned with WPP for years, has begun looking outside of the holding company for more agency assignments as it takes on a new marketing approach. https://t.co/ZqfLYuo9Ey

[Optimal @winwithoptimal]

When cutting-edge wellness solution Plunge wanted to reach new customers at scale, Optimal jumped right in with a dynamic media plan and social strategy that led to an incredible 972% increase in paid digital acquisition YoY. Read about it here: https://t.co/mwviIzfouo

[DSPolitical @DSPolitical]

Check out @trishlaostwal's insightful reporting on Xandr's political ad ban.

Our very own @MarkJablonowski highlights the potential negative impact, especially for Democratic candidates.
https://t.co/p5iMLlGwci

[Optimal @winwithoptimal]

At Optimal, we're committed to making a positive impact in everything we do. Each quarter, we recognize team members who seek innovative solutions that captivate audiences and inspire meaningful change. Learn about our Q2 Optimal Impact Award Winners: https://t.co/1eHzivr0Pt

[DSPolitical @DSPolitical]

We’re proud to announce that the annual DSPolitical Ad Grants Program is now live and accepting applications!

Applications are open until 5 pm ET on Monday, August 21st.

APPLY HERE ⬇️
https://t.co/cMXpge4Jyv

[Optimal @winwithoptimal]

We're looking for digital marketing experts to help shape opinions, drive growth, and connect consumers with the products and services they need to live healthier, happier lives. Apply now to join us!
https://t.co/3OyqZ9S998

[Optimal @winwithoptimal]

Running effective digital advertising means understanding #DigitalAdvertising terminology. From A-Z we've assembled the essential acronyms, terms, and definitions you need to know for your next digital campaign.

Download the dictionary at the link below!
https://t.co/KX15y4C8dP

[Optimal @winwithoptimal]

At Optimal, we know that brand safety is crucial to maintaining integrity, and our goal is to ensure your brand is safe while serving your message. Learn how Optimal ensures your #programmatic ads are safe against fraud ⤵️

https://t.co/KYtIPXbbsv

[Optimal @winwithoptimal]

With Optimal's help, Marcus Thomas overcame hurdles and exceeded their business KPIs, reaching a highly sought-after audience that is often challenging to find.

Dive into the details here:
https://t.co/M9eBURjzpR

[Optimal @winwithoptimal]

We engaged target policymakers and Congressional staffers with sustained digital advertising efforts. These efforts secured additional awareness for pancreatic cancer research and the additional funding they sought.

Learn more
https://t.co/f6xXheFd7q

[Optimal @winwithoptimal]

Join us in giving a warm welcome to our newest team member, Katy McKegney! 🎉 With a rich background in media, market research, and advertising, Katy brings a wealth of expertise to our Optimal Team. We're thrilled to have her on board.

Welcome to the team, Katy!

[Optimal @winwithoptimal]

For over 145 years, Barilla has been a household name. Learn how we used engaging content and videos online to encourage consumers to complete online purchases and reinforce Barilla's position as the world's largest pasta producer.
https://t.co/UXxwp3anjq