Mark Bennett

Communicator not a hater. Family man. Treat motivated. Former Head, Digital @1ABMedia | @BayerUS + @RealChemistry_ alum. @Marist proud 🦊

[Mark Bennett @mcbennett6]

What a great, uplifting story!

[CBS Mornings @CBSMornings]

When Malcolm Mitchell started college as one of the University of Georgia’s top recruits, he could only read at about a junior high level — so he began putting as much effort into his reading game as his football game and eventually joined a book club.

His self-confidence propelled him outside his comfort zone. Now, Mitchell is not only a Super Bowl champion, but also an author.

[Dan Budwick @DanBudwick]

I’m not going to even try to summarize the thoughtfulness and depth of this narrative by ⁦@endpts⁩ ⁦⁦@JohnCendpts⁩ - just take a few minutes today and read it.
https://t.co/9rWnUAZAvJ

[Billy Oppenheimer @bpoppenheimer]

At both the 1988 & 1992 Olympics, speed skater Dan Jansen was the favorite to win the 500- & 1,000-meter races.

He didn't medal at either—the media was brutal:

“Jansen Chokes Again”

“Greatest Choke in Sports History”

“The Buffalo Bills of speed skating”

So his agent called the performance psychologist Dr. Jim Loehr, and said,

“Would you consider working with Dan Jansen?

It turned out: hours before the 500-meter race at the '88 Olympics, Jansen received a phone call and learned that his 27-year-old sister died unexpectedly.

“He's been struggling, mentally,” Jansen's agent told Loehr. “If we can get his head right, he'll be an Olympic champion. If we can’t, he'll go down as the greatest choker in sports history.”

“I know about Dan’s story,” Dr. Loehr replied. “I’d love to work with him.”

So Jansen started working with Loehr leading up to the 1994 Winter Olympics in Lillehammer, Norway.

During their first meeting, Loehr learned that Jansen hated the 1,000-meter event. “He felt like he was a fast muscle twitch kind of a guy,” Loehr explains. “He thought of himself as a sprinter. So he loved the 500 and hated the 1,000.”

Loehr started attending Jansen's training sessions, and after watching Dan skate over and over and over again, he became convinced that Dan's best shot at winning a gold medal was not in the 500, but in the 1,000.

“You need to change your mindset,” Loehr told Jansen. “You need to change the story you tell yourself about the 1,000. If you change that story, I believe it can change your life.”

Jansen kept a daily training log—“From now on,” Loehr told him, “on the top of your training log, I want you to write, ‘I love the 1,000.’”

“But,” Jansen said, “I hate the 1,000.”

“I know,” Loehr said. “But we’re going to recondition the way you think and feel about the 1,000.”

So for 2 years, at the top of his training log, Jansen wrote, “I love the 1,000.”

“And before Lillehammer,” Loehr said, “Dan came to me and said, ‘You know, I’m actually starting to like the 1,000. I think I might even like the 1,000 better than the 500.’”

At the games in Lillehammer, in the 500, Jansen slipped and finished 8th.

Before the 1,000 (four days later)—which Jansen knew would be the last time he ever skated competitively—“We created a mindset,” Loehr said. “and the mindset we created was—instead of a gold medal or a world record or anything else—think about what a gift the sport of speed skating has been to you. Think about the joy it's brought you.”

With that mindset, Jansen lined up for the 1,000-meter event at the 1994 Winter Olympics in Lillehammer.

With that mindset, he not only won his first Olympic gold medal, he set a new world record time in the 1,000.

Takeaway 1:

There's a paradox known as “the backwards law.”

It comes from the philosopher Alan Watts, who writes in his book The Wisdom of Insecurity:

“I have always been fascinated by the law of reversed effort. Sometimes I call it the 'backwards law.' When you try to stay on the surface of the water, you sink; but when you try to sink, you float.”

With that mindset Dr. Loehr helped him create before the 1,000, Jansen said, “I stopped thinking so much about a gold medal.”

When Jansen stopped thinking so much about a gold medal, paradoxically, he won a gold medal.

Takeaway 2:

In his work with hundreds of world-class performers, Dr. Loehr spent many years listening to the stories people tell themselves. He would even have athletes wear microphones and articulate out loud everything that they said to themselves during competition.

“And I began to realize that what really matters, in a really significant way, is the tone and the content of the voice in your head,” he said.

“The power broker in your life is the voice that no one ever hears. How well you revisit the tone and content of that voice in your head is what determines the quality of your life. It is the master storyteller, and the stories we tell ourselves are our reality.”

Jansen changed the story he told himself about the 1,000, and, as Loehr told him it would, it changed his life.

- - -

“The mind is a funny thing.” — Dan Jansen

Follow @bpoppenheimer for more content like this!

[Nasdaq Exchange @NasdaqExchange]

Welcoming Apogee Therapeutics to the @NasdaqExchange Closing Bell. https://t.co/OVRLKREJCS

[MedPage Today @medpagetoday]

Are doctors quitting #MedTwitter? @chimoose of @HealthQuant, a company that has been tracking physician engagement on social media for more than a decade, reports that this doesn't appear to be the case. @KristinaMFiore @dr_kkjetelina
https://t.co/yksXOcewbd

[Mark Bennett @mcbennett6]

@megtirrell Congrats Meg!

[Alonzo Mourning @iamzo33]

I wrote a letter to my younger self. This is my story. @PlayersTribune

https://t.co/E9uufhzYNe

[Mark Bennett @mcbennett6]

@calalouf Pew consumer study from 2021 and AMA survey of HCPs from 2020

[Mark Bennett @mcbennett6]

@kassieepstein It was!

[Mark Bennett @mcbennett6]

@matthewherper 😢

[1AB @1ABMedia]

Hats off to our 5 clients who earned @BostonGlobe's 2022 Top Places to Work! Congrats, @BeamTx, @celsiustx, LifeMine Therapeutics, @Relay_Tx & @VerveTx for going above & beyond in areas like leadership, appreciation, benefits, & more. 👏🥳

[Drew Armstrong @ArmstrongDrew]

Almost all of drug industry's biggest companies cut their Twitter ad spending to zero or near-zero last week, after the spoof of Eli Lilly's account, @BethSBulik scoops:
https://t.co/nSpSIpgqrA

[Dan Budwick @DanBudwick]

Welcome Orbital Tx! Next-gen RNA drug developer. Solid investors (ARCH, @a16z Bio + Health, Newpath), amazing BOD (@JMaraganore, @john_evans3, @vintweeta, @KBurowARCH & @carolysuh) and experienced mgmt team led by @gciaramella1 - big vision! https://t.co/I5BITMADkW

[Mark Bennett @mcbennett6]

@MikeGelfond @mcmarshall14 @jeffdonald Absolutely 💯

[Mark Bennett @mcbennett6]

@scooperpr @ldtimmerman @robperez32 @MikeHuckman What is @Loder5 gonna think?!

[Mark Bennett @mcbennett6]

@michaelmiraflor I’m nostalgic for mid 90s Cobble Hill. Was a special time

[Mark Bennett @mcbennett6]

@jeffdonald Little man is a boss and he roped it!

[Mark Bennett @mcbennett6]

Happy birthday to us! It's been a great journey and many more exciting things to come. Oh, and we're hiring if you're looking 👇

[1AB @1ABMedia]

We're 5! 🎉So excited to hit this milestone and see how far we've come since our inception. Thanks to our clients and network for believing in us. We're just getting warmed up! If you want to join our amazing team and work with some kickass companies, email us! [email protected]

[Mark Bennett @mcbennett6]

@RfwrightLSL Nicely done. I’m so curious, what is that in the background/on the pavement?