Matthew McCarthy

Content strategist, designer, UXer and aspiring sketcher. Views my own.

[Matthew McCarthy @mccarthmatt]

What a brilliant meetup. Lots of energy, exciting conversations. Can't wait to continue them #contentstrategy

[Elle Geraghty Content Strategy @EllenGeraghty]

Well that was EPIC! Thanks, heaps @mccarthmatt - A jam-packed presentation of goodness. And great questions peeps. I miss you all!

[Matthew McCarthy @mccarthmatt]

@EllenGeraghty @sydcontentstrat Exciting!

[Matthew McCarthy @mccarthmatt]

See you there! #contentstrategy

[Elle Geraghty Content Strategy @EllenGeraghty]

Looking forward to hearing from @mccarthmatt at the next @sydcontentstrat - he'll be talking about scaling content strategy in a team of one! https://t.co/wOV1ySXyy7

[UX Collective @uxdesigncc]

Five content strategy techniques to apply to your design practice right now — by @mccarthmatt https://t.co/NFdi8QLifg

[Matthew McCarthy @mccarthmatt]

Let's start reframing content design as pi-shape please #contentstrategy #contentdesign

[UX Collective @uxdesigncc]

Forget the T — you want to become a Pi-shaped designer https://t.co/LTjFWDb1Ke (by @mccarthmatt)

[Matthew McCarthy @mccarthmatt]

Using Google Smart Compose? An interesting view on our reliance on this technology - "If we subcontract the work of composing our sentences to a machine, Geffen argues that it could have some profound implications for the way our brains work." https://t.co/QtNTuynfUO

[Matthew McCarthy @mccarthmatt]

@MikeDissentss @james_zaki Might be of interest?

[Matthew McCarthy @mccarthmatt]

This, all of this. For anyone feeling low, this is oddly comforting. I highly recommend giving it a read https://t.co/zK9Q0vGgFP

[Matthew McCarthy @mccarthmatt]

If you're in Canberra on Thursday 12 March - you should check this meetup out https://t.co/uV7ThWG1D3 @ashdonaldson and @simon_toby will be sharing their insights on this transformation project, hosted at the @DTA co-lab #strategicdesign #transformation

[Matthew McCarthy @mccarthmatt]

@sebbaird Fantastic, thanks Seb. This will definitely help me. I'm searching around for anything with a measurable impact example - projects from start to finish

[Matthew McCarthy @mccarthmatt]

Does anyone know where I can find good content strategy case studies on the interwebs? All help greatly appreciated

[Elle Geraghty Content Strategy @EllenGeraghty]

Woot! @sydcontentstrat and @DesignSystemSyd are joining together on Monday 10 Feb to talk about how integral content is to design systems. You gotta be there! https://t.co/LN5z2mCaCO #ContentStrategy #designsystem #Sydney

[Matthew McCarthy @mccarthmatt]

Structure for Australian content too please! https://t.co/RFHel8BZ73

[Matthew McCarthy @mccarthmatt]

Insightful slide from #sydcontentstrategy on Monday night. Thanks @ContentDesignLN I’ll add this to my ongoing collection of getting buy-in for content design quotes #contentstrategy

[Matthew McCarthy @mccarthmatt]

“The goal is to use these narratives to compel better decision-making and find effective ways of dealing with what’s happening now by allowing policymakers to use the scenarios as ‘narrative simulations’ for unlikely but possible futures and…” — @Designit https://t.co/41mXomGx8L

[Matthew McCarthy @mccarthmatt]

https://t.co/bz8z3p7mQ4

[Laura Robertson @laurazoee]

Content is the currency of ideas, instructions and information. It can:
- guide users through tasks
- market an organisation
- embody a brand
- attract and recruit staff
- make you compliant
- deliver a service
- make products useable
- inform people
- inspire people to act

[Matthew McCarthy @mccarthmatt]

This podcast speaks to me “SEO is information architecture” @bekahbaggs and @chris_corak on why and how understanding a person’s search intent is so important https://t.co/ridulHHr52 #contentstrategy #ux

[Elle Geraghty Content Strategy @EllenGeraghty]

Two huge international names in content strategy are coming to Sydney  🚀🚀🚀 - https://t.co/EMnefdbqKz

[Matthew McCarthy @mccarthmatt]

When you basically work with a rad illustrator who does this on the side during standup at work. Thanks Alan https://t.co/DSL1q58m6d @designtobias #sideeye #sketch