mike covert

Won and lost | Learning | Built 8-fig creative agency | 2x founder | Also unlearning | Utopian,🚢,👯

[mike covert @mccovert]

There's a golden rule for selling innovative ideas that I've used to win $millions in agency work

yet 99% of marketers haven't heard of it

My secret weapon for perfecting pitches and influence:

🧵👇

[mike covert @mccovert]

@iamkylebalmer brand

[mike covert @mccovert]

@ashvinmelwani CRO

[mike covert @mccovert]

@iamkylebalmer alex

[mike covert @mccovert]

@ashvinmelwani LP

[mike covert @mccovert]

@heyitsalexP Amen

[mike covert @mccovert]

@W2_Spider Thanks man

It makes sense. Don't read many case studies about retention in the wild. Not the glorious part

[mike covert @mccovert]

In summary: Effective retention isn't a one-off task. It's an integrated, evolving strategy of earning trust & loyalty—key routes to profitability. 💰💡

Avoid these 8 mistakes to build your bottom line

#CustomerRetention #SMBMistakes

[mike covert @mccovert]

🔥 Customer retention isn't just a buzzword. It's the backbone of your business ROI.

But many SMBs are slipping up. How?

Let's dive into the 8 costly mistakes I see on the regular. 🧵👇 #CustomerRetention #SMBMistakes

[mike covert @mccovert]

8️⃣ Undervaluing Customer Lifetime Value (CLV)

This metric isn't just numbers; it's a gauge of business health and future potential.

Prioritize it. #CustomerLifetimeValue

[mike covert @mccovert]

@ImChaseMohseni @creativeos_io @DenneyDara @SarahLevinger @iamshackelford @binghott @ashvinmelwani @rabahrahil very cool - thanks for sharing this

[Alex Cohen @anothercohen]

I was laid off from Twitter today. I was the designer in charge of our new rebranding to X.

I learned so much in my 2.5 weeks at the company but I’m excited to see where I land next.

If you’re hiring a self taught, junior designer please DM me. Graphic design is my passion!

[Alex @heyitsalexP]

For most brands, your highest leverage retention opportunity is moving more new customers to a second purchase.

Why? This is where most of your churn happens.

But most retention marketing focuses on customers who are already loyal (this happens between purchase 3-5 for most brands)

Why that is a mistake:
1. By purchase 4 most of your churn has already happened.
2. Your loyal customers are already buying every 1-3 months. Driving even more incremental revenue is hard.

If your brand is less than 5 years old, your loyal audience will also be relatively small.

It takes the average customer 9-12 months to become a 4x buyer.

Focus your energy where you'll get the most impact:

👉 Convert more 1x buyers to a 2nd purchase
👉 Focus on the first 30 days post-purchase
👉 Use customer insights to acquire new customers who are more likely to buy again

[mike covert @mccovert]

@Faizanli I believe in you