There's a startup in the current YC batch whose founder's last startup was a hardware company. His cheeriness at only having to do software this time is palpable. He seems like someone starting to play a game on easy mode.
Peloton's ability to increase member engagement is so impressive. Lots of reasons why, but adding new product lines over time has been a big driver.
Crazy how investors didn't buy into founder John Foley in the early days. Good reminder to build conviction and stick with it!