A retweet and any small contribution will help save the life of Norah Atuhire, who needs $5,000 for treatment. If 4,000 people each contribute 5k shillings, it will be more than enough for her. Please share this post. 🙏
The greatest marketing trick of the last 50 years was convincing the world that Starbucks sells coffee.
They do not sell coffee.
If they sold coffee, they would have gone out of business decades ago.
Their product is consistently mediocre, often burnt, and overpriced by 400%.
Yet they are an empire.
Why?
Because Howard Schultz understood something that every business school on Earth gets wrong:
Humans do not buy products.
Humans buy better versions of themselves.
When Schultz visited Italy in the 80s, he didn’t just see people drinking espresso.
He saw theater.
He saw a barista who knew every name.
He heard the hiss of the machine before he opened the door.
He watched an old man read a newspaper for three hours on a single espresso and nobody rushed him out.
He realized people weren’t paying for the caffeine.
They were paying for 15 minutes of feeling European, sophisticated, and unhurried.
He didn’t bring back the beans.
He brought back the stage.
He invented the “Third Place.”
Not home, not work, but an escape where you rent a feeling of status for $7.
If you are selling a commodity, you are in a race to the bottom.
If you are selling an identity, there is no price ceiling.
Stop obsessing over making your product 10% better.
Start obsessing over who your customer becomes when they use it.
People don’t want what you make.
They want how it makes them feel about themselves.
~ Andre Gonsalves
✨🙌🏾💫
PUM expert Goasse has concluded his TA on PHH with an exposure visit to Psalms Food under BRIGHT&CG projects. Field officers gained firsthand insight into the quality standards required for processing& will now guide SHFs to produce &supply quality potatoes to boost market access
Enhancing Irish potato farmers in Karukoba Buhara with quality inputs to boost production of potatoes in Kigezi under COMMON GROUND PROJECT regards to @AnthonyKweha@mcrescent12 and @NabaasaNel94670
People's business were destroyed yesterday in floods because of Ham's building but those with clothes at least.
This guy was selling phones.
Just seat and imagine that.
Agriterra team, our CEO Jasper Spikker and Tobiäs Gras from DAFC at Kajulu Dairy Farmer Cooperative familializing with the cooperative landscape in the LREB region as we await the Tunza Project on onboarding
Best regards farmers
Early today, kigezi potato farmers cooperative Society Ltd was represented in Kamuli district for food and nutrition security marketplace show casing thanks @NabaasaNel94670 for representing us regards to @mcrescent12@AnthonyKweha@Agriterra
At the Commissioning of Rubanga coop processing facility, all coffee stakeholders convened to celebrate remarkable milestone of it's 40 years of progress.
It's happening every day and every week as agribusiness is still hyping in the world. It's this week on Friday be part of @CoRubanga@jamesmuhangi for first Coffee Business Forum in western in MITOOMA district.
Don't miss @mcrescent12@NabaasaNel94670
Happy new week farmers.
Happy 63rd independence for our country Uganda we celebrate with farmers at KPFC. Agriculture remains the back born of Uganda @mcrescent12@NabaasaNel94670
Good evening winning Team
Early today Chairman BOD KPFC @NabaasaNel94670 joins team at Eureka place hotel for training organised by AAIN to gather knowledge for our farmers about incubation
@mcrescent12