Measurelab

The independent analytics experts.

Measurelab provides strategic and technical consulting, support and training to teams using data to drive preformance.

[Measurelab @measurelab]

Do you actually need a CDP? And what's all the hype about? 🤔

In a recent blog post, we give our honest opinion on the CDP trend and offer some insight into the approach we've taken to its use.

Check it out 👉 https://t.co/4QegeHyHGa

#CDP #CustomerDataPlatform #Agile

[Measurelab @measurelab]

Today marks our final episode with @darafitzgerald as co-host on the show!🎙️

We took the opportunity to discuss his journey into analytics, the changes he’s seen in the industry over the years, and the process of co-founding Measurelab!

Check it out 👉 https://t.co/2ohRydubNb

[Measurelab @measurelab]

Take a look at how we helped @SandersonFW with call propensity analysis 📈

Our focus was to help understand why there had not been a drop in call volume after implementing a new B2B ordering system.

Full case study 👉 https://t.co/0FE9knrnPj

#bigquery #analyticsinsights

[Measurelab @measurelab]

How can we leverage AI in self-serve analytics? 📈

Last week we got the opportunity to catchup with Gaurav Tiwari, an Engineering Manager at @Spotify, where we spoke more around the topic.

Full conversation here 👉 https://t.co/YABTgYLaJK

#AI #semanticlayer #selfserve

[Measurelab @measurelab]

What is Dataform, and why should we use it?

In the latest episode of Behind the Cloud, Matt delves into the evolution of cloud data warehousing and the game-changing tool, Dataform.

Watch the full episode 👇

#dataform #gcp #bigquery

https://t.co/NacZ5s24Ph

[Measurelab @measurelab]

We're on the lookout for a talented Analytics Consultant! 😎

We need someone to help lead client engagements, build strong relationships, and bridge the gap between clients and our specialist teams.

Find out more & apply 👉 https://t.co/DEkKvgkJ4l

#Hiring #Analytics

[Measurelab @measurelab]

New to BigQuery or need a quick refresher? 🎓

In our latest Behind the Cloud episode @MrHoosk talks us through the essentials of BigQuery. Everything from project structure, to data querying, and the costs involved.

Check it out 👉 https://t.co/uGFnpTfDnI

#bigquery

[Measurelab @measurelab]

We recently helped reduce EDF's data query volume by 250GB a day! 🚀

@edfenergy has data from over 15 websites and apps, totalling 65 million events monthly, and with our help, we reduced their daily data query volume by 250GB.

Here's how 👉 https://t.co/7ZXJNmXu2Z

#bigquery

[Measurelab @measurelab]

What does the future of event data look like?

We recently caught up with @timdechau from deepskydata. We spoke about event and marketing data, as well as the people, processes, and design involved in event tracking.

Full episode 👉 https://t.co/Z8Co7hVrHu

#eventtracking

[Measurelab @measurelab]

What is the significance of curiosity and storytelling in data analytics?

Check out our conversation with @timceuppens, the CMO at Pit&Pit, all around the psychology and communication of data.

Full episode 👉 https://t.co/ZRzlnSTCKa

#psychology #dataanalytics #storytelling

[Measurelab @measurelab]

There's still a few spots open for our next GA4 Immersion training course! 🎓

The course will help you get to grips with GA4, and learn how to interpret and harness your data. We welcome all abilities.

Get started here >> https://t.co/j5C8Jife47

#ga4training #googleanalytics

[Measurelab @measurelab]

Dedicated webform analytics, what are the advantages?

In this week’s episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics.

Full episode here 👉 https://t.co/U0BWT8cll5

#webforms #analyticsinsights #optimisation

[Measurelab @measurelab]

What is Technical SEO? 🔎

We recently had the opportunity to speak with @MattJones_SEO, where we spoke about the intersections of #techseo and #analytics, and the potential impact of generative AI on the industry as a whole.

Full episode here 👉 https://t.co/vxoW7Z8zaV

[Measurelab @measurelab]

🚀 We're launching a new Youtube series!

☁ We're going Behind the Cloud, to learn more about cloud-based technology!

More on the series here 👉 https://t.co/PFPphEXMLW

#GCP #cloudtechnology #bigquery #analyticsinsights

[Measurelab @measurelab]

2023 in review, how did it go?

Our MD, @elliottsteven, recently crafted a blog post, offering insights into our key accomplishments and challenges over the past year.

👉 Check it out: https://t.co/yRnCud0NCL

#MeasureLab #YearInReview #Analytics

[Measurelab @measurelab]

Our Christmas edition of The Measure Pod is live! 🎅

In this ep, @dpezrez and @DodoNerd reflect on the highs and lows of 2023, and offer up some predictions for 2024 and beyond.

Full episode here > https://t.co/iBaYgsu2Ka

#analyticsinsights #2023yearinreview

[Measurelab @measurelab]

📣 The Measure Pod is back for a new season!

Today we launched the first episode of our new season which features Adam Greco from @Amplitude_HQ.

Full episode here >> https://t.co/KNrO5Vdphe

#datawarehouse #analytics #marketinganalytics #productanalytics

[Daniel Perry-Reed @dpezrez]

I'm doing an AMA today all about #GA4 with @eUpton - sign up at https://t.co/30ySEqE0Kz and bring your questions!

What acquisition reports should you use? What is (not set)? What thresholding is? Where is the X report? Why you can't do Y?

Find out at 16:00 UTC 🖖

[Measurelab @measurelab]

What is learning design? And how can we apply it to analytics training?

In this weeks sound bite (from the archive), we reflect on our conversation with @GommPhil and @tonyjreeves from @DingLearning.

🎙 Listen here >> https://t.co/nHvpTaVHTG

#learningdesign #analytics #ga4

[Measurelab @measurelab]

Ever wondered how to connect GTP to BigQuery using Zapier AI? 💭

Explore how you can use a GPT to retrieve data from BigQuery, then summarise using @zapier AI actions.

Read the full blog here > https://t.co/S07fvvTNi3

Written by @MrHoosk

#zapier #ai #bigquery #gtp