Measure Protocol

The fastest way to collect consumer behavioral data at scale.

[Measure Protocol @measureprotocol]

New report now available! Want to know what target audience is really doing on their phones? Our App Life Report gives you a window into consumer digital behavior, including previously inaccessible competitive data. Download:
https://t.co/0OaIfTIR6b
#behavioraldata

[Measure Protocol @measureprotocol]

More and more people are multi-tasking and consuming media on multiple screens at once, making it hard to pinpoint where to connect with key audiences. Paul Neto writes more about this trend in his latest article for @advertisingweek: https://t.co/j5b70FVliV

#mobilebehavior

[Measure Protocol @measureprotocol]

Tracking mobile #behavioral trends, especially for #GenZ, is critical for mobile marketers. But getting this level of #data is difficult, with privacy concerns – plus ecosystem restrictions and regulations. We write more for @businessofapps: https://t.co/KEZTmV9xrc

[Measure Protocol @measureprotocol]

Notifications are a key indicator of engagement. Our new App Life Report shows that communications apps lead the way for consumers, even #GenZ. Find out more about how to capture your audience's attention here: https://t.co/z3oqujzAbh

#mobilebehavior #applife #mobiledata

[Measure Protocol @measureprotocol]

From #TikTok to @Facebook - the way different generations are actively engaging with apps on their phones varies widely. Where can you best reach your target audience? Our #AppLife report has detailed #behavioraldata on mobile app usage. https://t.co/qbnp7WwWZ8

#mobiledata

[Measure Protocol @measureprotocol]

The way people are streaming content is evolving - and quickly. Competitive intelligence on media consumption can give brands a leg up on churn and executing customer loyalty strategies. More in our #AppLife Report: https://t.co/NQ5hx0PZmP

#mobiledata #consumerintelligence

[Measure Protocol @measureprotocol]

As retailers gear up for the #holidayshopping season, and #digitalshopping takes a front seat, it's more important than ever to understand what people are really doing, consuming, searching for & buying in their #mobileapps. We write for @Mytotalretail: https://t.co/h4FaCJbUqV

[Measure Protocol @measureprotocol]

"Multiscreening, Multitasking and Capturing Attention in a TikTok-Distracted World" - we write about some of our latest findings surrounding consumer mobile behavior for @advertisingweek: https://t.co/FJMSzeOOfy

#advertising #consumerbehavior #insights #mobiledata #tiktok

[Measure Protocol @measureprotocol]

Join our CEO Owen Hanks tomorrow night at the @TweetMRS's speaker evening about the importance of #socialdata in understanding #consumerbehavior. He'll will share how app-level data can deliver more holistic audience views.
https://t.co/7mxB6nBSK7 #mrx #insights

[Measure Protocol @measureprotocol]

Knowing what happens in sequence, or before & after a behavioral event = deeper understanding. First, you need the right #data. For example, we examined behaviors across @TikTok, @Google & @YouTube - finding early indicators of cross-platform behaviors. https://t.co/06a5v4Eqqi

[Measure Protocol @measureprotocol]

Market analysis: How #behaviouraldata is helping to bust stereotypes in the world of gaming. We write for @PocketGamer: https://t.co/0JXRMOjEiO #mobiledata #behavioraldata #applife #gaming #data #consumerbehavior

[Measure Protocol @measureprotocol]

Our CEO, Owen Hanks, will be presenting at the @TweetMRS event, "What role can social data play in #marketresearch?" He'll be presenting some of our unique consumer #behavioraldata that shows how people are really spending time on #socialmedia. https://t.co/9bkMMDRwCH

[Measure Protocol @measureprotocol]

While @Amazon may still dominate when it comes to popular #retail apps, #consumerbehavior varies widely by generation, category and more. Our newest #AppLife report details mobile purchase behaviors. We write more for @myTotalRetail:
https://t.co/mbqi90wv1O

[Measure Protocol @measureprotocol]

Thanks for covering our new App Life Report on your LinkedIn Live broadcast, @Greenbook! https://t.co/aQYeB7sHt8

Want to view the report? Inside, we reveal what people are really up to on their mobile devices. 🤳
https://t.co/W4sYiFwmLz
#behavioraldata #mobiledata #applife

[Measure Protocol @measureprotocol]

What is "priority engagement"? The first thing people do when they pick up their phones can reveal a lot about their intentions, and these actions vary according to age & other demographics. Find out more in our new App Life Report: https://t.co/xxSJAVUM2a

#mobiledata #GenZ

[Measure Protocol @measureprotocol]

Shopping and retail behaviors continue to be key differentiators in app usage across generations. Zero-party #behavioraldata can help brands & #retailers understand the competitive landscape. More in our App Life Report: https://t.co/v2WjhuSk6N

#consumerinsights #mobiledata

[Measure Protocol @measureprotocol]

The top streaming apps are quite different for each generation. Consumer #behavioraldata in our new report shows what people are really doing on their phones and streaming tells an interesting story around customer loyalty, churn and preferences. https://t.co/QLABxJA4s4

[Measure Protocol @measureprotocol]

What exactly is #GenZ doing when they pick up their mobile devices? Brands need to understand not only which apps Gen Z is prioritizing, but what they are doing after they open an app. Paul Neto writes for @BusinessofApps:

https://t.co/KoCG8Unr3P
#consumerintelligence

[Measure Protocol @measureprotocol]

Our new App Life Report shows that Gen Z browsed an average of 5,400 videos on @TikTok and they're participating at a high rate across almost all activities (favoriting videos, commenting, DM, searching & sharing). https://t.co/A3X5Vq0OIY
#mobiledata #behavioraldata

[MarTech Series @MarTechSeries]

Measure Protocol’s Newest App Life Report Challenges Assumptions Surrounding Conventional Media Consumption Habits https://t.co/3KBXyJNF4c #marketing #martech #technology #MeasureProtocol

[Measure Protocol @measureprotocol]

Our new App Life Report brings together fully permissioned behavioral, demographic &psychographic data. Read now for vital insights into mobile device usage, including app engagement metrics, in-app purchases, top apps & app-specific activities. #data https://t.co/nmquW8094A