Mediacells

Audience Engineering

[Mediacells @mediacells]

Our CEO @BradCRees on generative AI and the Entertainment industry. Beware of low-flying Hares!
https://t.co/gyPCIJLJZm

[Mediacells @mediacells]

Kicking off the @EURO2024 insights with @NewDigitalAge1 . Great to be collaborating with @justinpearse and @andyoakes in Cannes, the flash Harries!

https://t.co/PRhTutQQJC

[Mediacells @mediacells]

Mediacells CEO @BradCRees in @NewDigitalAge1 on the current state of AI from a media perspective. Thanks to @andyoakes @justinpearse taking it to their valuable audience.

[NewDigitalAge @NewDigitalAge1]

Another Boring Article about AI

"It is surely no revelation that the Gen Z tribe use AI to find stuff out instead of the perceived ageing action of using a search engine to obtain facts"

https://t.co/LqCVX8CeWK

By Brad Rees, CEO @mediacells

[Mediacells @mediacells]

Our CEO @bradcrees's bit on the forthcoming UEFA Euro 2024 majestic audiences

[NewDigitalAge @NewDigitalAge1]

Unilever is set to reach five billion people during the upcoming UEFA Euro 2024 tournament in Germany. But how?

Brad Rees, @mediacells CEO, has the answers
https://t.co/TM7r4h5cn2

[Mediacells @mediacells]

Our CEO @BradCRees celebrates innovative audience tech in today's @NewDigitalAge1
https://t.co/FNiudCZRLe

[Mediacells @mediacells]

Our CEO @BradCRees looks deeper into the audience opportunities and storylines for the next Netflix sports first, Live Boxing.

[Mediacells @mediacells]

From Brit Pop to Billie Eilish, Generation Z were born into the era of togetherness which the FIFA Women's World Cup™ frames perfectly. Happy International Women's Day 2024, the new audiences are here to stay!
https://t.co/p4yMiQTMj9

[Mediacells @mediacells]

Our CEO @BradCRees thoughts on what the latest Awards Season says about new audience habits, special thanks to @NewDigitalAge1 @justinpearse and @andyoakes for ongoing collaboration

[NewDigitalAge @NewDigitalAge1]

We are deep into the Awards Season – so what does it mean for sports fans?

"Audiences are fickle when it comes to awards ceremonies."

By Brad Rees, CEO, @mediacells
https://t.co/1Grtf4zmYF

[Mediacells @mediacells]

Our CEO @BradCRees makes sense of the Super Bowl audience figures in the latest @NewDigitalAge1 insights.
https://t.co/FuB8M8yCEf

[Mediacells @mediacells]

As Taylor Swift makes history by winning @RecordingAcad #bestalbum four times, overtaking Stevie Wonder, Paul Simon and Frank Sinatra - @BradCRees writes in @NewDigitalAge1 that she is on course to boost @SuperBowl2024X engagement and break the 2023 115 million audience record.

[NewDigitalAge @NewDigitalAge1]

Netflix-WWE deal, Tay Tay-Super Bowl story & BBC’s Traitors signpost new audience habits

By Brad Rees, CEO, @Mediacells

https://t.co/1Qi8y3yU71

[Mediacells @mediacells]

Our CEO @BradCRees writes for @NewDigitalAge1 as England's @Lionesses go through to the final of the @FIFAWWC #Lionesses
https://t.co/61FhEuoCPs

[Mediacells @mediacells]

In Black Mirror #joanisawful - the Streamberry CEO talks about the audience algorithm, “It’s designed to keep the viewer in a state of mesmerized horror, it’s great for engagement.” Our CEO @BradCRees takes a look at what AI means for audiences right now
https://t.co/rJ3sjmU4OD

[NewDigitalAge @NewDigitalAge1]

Fans have the last word on ChatGPT

By Brad Rees, CEO of @mediacells

https://t.co/BkJSGX27Zc

[Mediacells @mediacells]

Thanks @azeem for prompting this bot-football mash-up and to @andyoakes and @justinpearse for the ongoing collab @NewDigitalAge1

[NewDigitalAge @NewDigitalAge1]

If you want to know who will win the World Cup don't ask ChatGPT

By Brad Rees of @mediacells

https://t.co/lmTHi5P1R5

[Mediacells @mediacells]

Our CEO @BradCRees examines the rise in Women's Sports audiences in @NewDigitalAge1

[NewDigitalAge @NewDigitalAge1]

Women's sports audiences continue to grow on the road to AU-NZ 2023
A new study finds that 41.5% of UK respondents identify as 'fans of women's sport'.
And social media is the driving force behind this

By Brad Rees, CEO @mediacells

https://t.co/HaMd8rFKyK

[Mediacells @mediacells]

Our CEO @BradCRees's bit in @NewDigitalAge1 on the true sentiment last week's @Wrexham_AFC's 'Bootgate' received on @Twitter and whether the club's subsequent actions were on the ball or not.

[NewDigitalAge @NewDigitalAge1]

How Hollywood-owned Wrexham AFC created a ‘Sex Pistols’​ moment

By Brad Rees, CEO, @mediacells

https://t.co/6SQiN7bJ0r

[Mediacells @mediacells]

A new blurring of the entertainment and sports lines today as an established football rights provider opens its immense content vaults, for free, to an incredulous global audience. How will this change the streaming landscape in World Cup year? #streamingwars #newvidontheblock

[FIFA @FIFAcom]

𝗪𝗮𝘁𝗰𝗵 . 𝗦𝘁𝗿𝗲𝗮𝗺 . 𝗙𝗿𝗲𝗲

Introducing #FIFAPlus: your new home for football ✨

Watch or stream for free thousands of live matches per month, stories from your favourite footballers, and the biggest archive of World Cup matches 👉 https://t.co/EO11dasOum

[Mediacells @mediacells]

Great collaboration from @BradCRees with @NewDigitalAge1 editors @justinpearse and @andyoakes - #attribution

[NewDigitalAge @NewDigitalAge1]

Sure, the fanbase is big enough but look at the attribution

@mediacells CEO Brad Rees on the audience value of the Spotify-FC Barcelona deal

https://t.co/CjzGnu6HeV

[Mediacells @mediacells]

How much is too much to pay for content in the 2022 #streamingwars?

[NewDigitalAge @NewDigitalAge1]

The audience are collateral damage in the streaming wars

By Brad Rees, CEO, @mediacells https://t.co/iK44oJxIgp

[NewDigitalAge @NewDigitalAge1]

Wordle woes for NYT as streaking wars hot up

By Brad Rees, CEO, @mediacells

https://t.co/3RWHQnUKYS