Felipe Castro

Trying to change the corporate world one outcome at a time. Outcome-driven leadership & OKR.

[Felipe Castro @meetfelipe]

OKR is just a tool, and the results you get from any tool depend on how you use it.

Learn why companies are not getting results from OKR and what you can do about it in my new article.

https://t.co/xAC4SjfBPn

[Felipe Castro @meetfelipe]

Everyone is using OKR, but orgs are not getting the results they want.

I’ve talked to hundreds of orgs about the problems they wanted to solve with OKR. The same 12 issues appeared, regardless of whether they used OKR or not.

I’d bet that you'll relate to some of them (thread):

[Felipe Castro @meetfelipe]

11) Employees resist setting ambitious OKRs/goals, admitting mistakes, or asking questions.

12) People don’t take ownership of their OKRs/goals. People see them as a formality that doesn’t guide their day-to-day work.

[Felipe Castro @meetfelipe]

@ianharveyOT Sorry, Ian. As you can see, this is one of my pet peeves. :)

[Felipe Castro @meetfelipe]

@ianharveyOT It's not an abbreviation. Goodhart talks about tendencies in a system, just like Campbell's law.

Strathern's version talks in absolutes. It's the type of meme that our brains love, but it's completely wrong.

We've all set targets with useful measures, haven't we?.

[Felipe Castro @meetfelipe]

@far33d Some people think that in this post-AI world, high-quality content will be even more valuable. So human generated content will be even more valuable.

But competitors will be able to copy your and fine tune it to SEO using AI.

What do you think?

[Felipe Castro @meetfelipe]

I’ve read an early copy of Itamar’s book and it is really good.

If you dream of working like the best product companies but struggle to make it work in real life, you have to read this book.

[Itamar Gilad @ItamarGilad]

WHAT?!! My Book is Now Published! (one day ahead of schedule 😲 )

I'll send an official post tomorrow, but just to let you know that the Kindle version of my book Evidence-Guided is now available for sale. (The print version is coming in 1-3 days).

Here's where you can get it:

[Itamar Gilad @ItamarGilad]

A sneak-peek into my upcoming book Evidence-Guided (coming Sep 20).

Switching to an evidence-guided mode of work is rarely easy. Here are some tried-and-tested ways to drive the change.

https://t.co/g7lN4tuIo5

[Felipe Castro @meetfelipe]

"And they lived aligned ever after..."

We've been taught that alignment is like a fairy tale, a one-and-done thing.

But real life is not a Disney movie. There are tradeoffs and misunderstandings. Things change.

Daniel is on to something when he talks about dynamic alignment.

[Daniel Schmidt @danielfschmidt]

For most companies, strategic alignment is static and fragile. Dynamic alignment, in contrast, gets stronger with change and is way less exhausting than aligning on OKRs. This post explains...
https://t.co/e1G1pdrejK

[Felipe Castro @meetfelipe]

Ford's CEO explains why legacy companies must make profound changes to get software right.

Most orgs were not designed to build great products.

They were designed to reduce costs, even if it meant losing the competencies needed to build future products.

[Olli Oikarinen @OlliOikarinen]

Ford CEO Jim Farley explains why software is so difficult for legacy manufacturers. @jimfarley98 @FullyChargedShw @bobbyllew https://t.co/7tn3alQMQN käyttäen @YouTube

[Felipe Castro @meetfelipe]

So many executives try to “transform” their companies without changing their own behaviors and beliefs.

[Felipe Castro @meetfelipe]

Great advice from @jerrycolonna:

“Efforts to improve organizational culture that fail to address leaders’ own growth areas and challenges will, at best, shift things on the margins. Those who hold power must do their work.”

[Felipe Castro @meetfelipe]

It's fun to see Silicon Valley folks surprised that Threads launched no updates in SIX DAYS while many corporations can't release anything in six months.

Two opposing mental models at play.

[Adam McCue @mccue]

"Apple famously doesn't have PMs"
Nobody tell them please, I have a good thing going here.

[Marty Cagan @cagan]

Happy #WorldProductDay everyone. This announcement has been in the works for more than two years, and I am beyond excited to finally share it with you. I hope you can help us get the word out: https://t.co/GYsN0eeBR4