Megan Wagner

What's meant to be, will be.
IC 21'
RBS 22'

[RUCHI SHUKLA @ruchi_shukla96]

@mnburgess The best channels would be your company's personal website and social media channels. Your website is the core and where you want your audience to follow your content trail to. Social media channels are great ways to pull the audience in and direct them to your website! #MSDM48

[Megan Wagner @Meg_Wagner_]

@mnburgess Q3) They focus on websites as it’s often the first thing potential customers will see. A well-designed page will provide visitors with the information they seek about their company. Social media accounts create opportunity to create engaging content and grow their brand. #MSDM48

[Megan Wagner @Meg_Wagner_]

@LuckyBlazeM21 @mnburgess That's a great point! Credibility is so huge in today's marketing world, especially if we want our consumers to trust our content and brand. #MSDM48

[Jasmine @LuckyBlazeM21]

By building a content supply chain, it gives an opportunity to provide high value content. There are also various content sourcing options that are available according to specific needs. #MSDM48

[Karen Fair @My__FairLady]

A1: Extremely beneficial, you are able to provide value in your content to viewers which can help retain and attract customers and create quality engagement. #MSDM48

[Megan Wagner @Meg_Wagner_]

@mnburgess Q1) Content curation is beneficial to a marketer’s content mix because it better serves their existing audience, helps them reach a new set of relevant viewers, follow industry trends, as well as potentially spark influencer relationships. #MSDM48

[Megan Wagner @Meg_Wagner_]

Thank you all for the wonderful responses and newfound perspectives today! #MSDM465

[Mark Burgess @mnburgess]

Great work today -- @RutgersMSDM #contentmarketing team #MSDM465

[RUCHI SHUKLA @ruchi_shukla96]

@mnburgess CeraVe and its brand that is "developed with dermatologists" proving that it is a reputable brand that is dermatologist-approved! They also include a lot of great content on their site called "Skin Smarts" and on Instagram to learn about skincare. #MSDM465

[Megan Wagner @Meg_Wagner_]

A3) Twitter Chats allow individuals across the globe to connect with one another, exchange and debate ideas, ask for help or provide assistance, as well as find new resources. They also help build communities, and can spread brand awareness for participating businesses.
#MSDM465

[Mark Burgess @mnburgess]

And, Q3) give 2-3 benefits of a Twitter chat #MSDM465

[Jasmine @LuckyBlazeM21]

Chewy! They deliver the best products with the best service. They even offer personalized touches for each customer #MSDM465 @Chewy

[James Ruggiero @Jr1579Ruggiero]

#msdm465 Uber has an effective brand value proposition. “The Smartest Way to Get Around” sums up Uber perfectly. They create value to their customers by offering one tap accessibility to almsot anywhere with a cashless payment experience.

[Mark Burgess @mnburgess]

good example with lots of fans #msdm465

[Megan Wagner @Meg_Wagner_]

A2) The Dollar Shave Club’s brand value proposition is built around low prices, convenience and user-friendliness. They essentially help people by offering quality products that are delivered to your door at lower costs than big brands in retail stores.
#MSDM465

[Mark Burgess @mnburgess]

OK, Q2) give an example of an effective brand value prop -- example of a brand #MSDM465

[Megan Wagner @Meg_Wagner_]

Great job on this definition! I specifically appreciate the mentioning of creating content through the varying channels of relevant articles, videos, podcasts, etc. This gives those with little knowledge great insight into the subject of content marketing. #MSDM465

[Karen Fair @My__FairLady]

A1: Mailchimp has a great definition of content marketing, “a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcast and other media.” @RutgersBSchool @RutgersMSDM #MSDM465

[Megan Wagner @Meg_Wagner_]

@mnburgess @RutgersMSDM @RutgersBSchool @smollinschwartz A1) Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
#MSDM465