Megawatt

Content Marketing for B2B Tech Companies.

#cybersecurity #AI #machinelearning #data #dataanalytics #ITplatforms #hightech #b2btech #contentmarketing #agencies

[Megawatt @MegawattContent]

Creating quality content in technical niches isn't easy. Our founder @megscarb talks about what she's learned over 14+ years building content for B2B tech companies in #CyberSecurity and beyond.

Have a listen here:
https://t.co/SaDM7mWf8O

#ContentMarketing #TechnicalMarketing

[Megawatt @MegawattContent]

@NateMatherson Thanks so much for having @megscarb on the podcast! It was a great conversation. Now to find some good 🦪....

[Nate Matherson @NateMatherson]

Creating content for technical audiences? Writing content for people first?

Meg Scarborough joined me on episode #63 of the Optimize podcast. It was a fun conversation that took me back to the days when I was building an SEO strategy in the K8s space.

Meg is the Founder & CEO of @MegawattContent, a growth agency specializing in content and SEO. Meg and the team develop high-quality content-led growth programs for B2B technology companies.

Listen to this week’s episode to hear more about:

- Helpful Content — Meg walks us through her process for creating helpful content that resonates with technical audiences and buyers (think cybersecurity, for example). She explains what it means to create content for people first and how to approach solving their problems.

- Sourcing Writers — Meg and I chat through hiring freelance writers, which can be a little trickier when creating highly technical content. We talk about approaches, costs, and lessons learned.

- Content Repurposing — Throughout the episode, Meg and I chat about content repurposing and how we are thinking about it today and in the year ahead.

Next week, @5le returns to the Optimize podcast for round 2. A lot has happened in SEO since we had Eli on ten months ago. Eli tells us what he really thinks about AI Overviews, the recent algo updates, and the state of Google amid the recent anti-trust ruling. This is an episode that you won't want to miss!

[Megawatt @MegawattContent]

Don't let your customer case studies sit around on your website in buried PDFs. Get them out there with these 11 ideas: https://t.co/6T0xvxPYWp

[Megawatt @MegawattContent]

In the market for some new ideas on how to reuse your customer case studies? Check out these 11 ideas to get even more mileage from them: https://t.co/ZbjqdnSl6F
#customersuccess #successstories #casestudies #b2bcasestudies

[Megawatt @MegawattContent]

Don't let those amazing customer case studies collect dust. Here's 11 ways to use them beyond the traditional PDF: https://t.co/fts4r1mU2v
#casestudy #marketing #customersuccess

[Megawatt @MegawattContent]

“The biggest takeaway for me was that almost everyone is outsourcing some portion of their content creation.” @Ryan_N_Sargent of @verblio

[Megawatt @MegawattContent]

"Correct" and "precise" are two different things. We love this #content from our #client Unbabel on the art and science of language translation:

https://t.co/XMtbjOAszq

[Megawatt @MegawattContent]

“When we see that we’re going to have to change behaviors and the way that we do business, it makes people very uncomfortable, especially when we haven’t received any negative consequences to the way business has been done before.” @McCordConsult https://t.co/5gysi7hHxn

[Tom Whatley @tomwhtley]

Dig this thread? Follow me @tomwhtley for more.

I tweet about content marketing and lift the hood on how I've built and scaled my agency.

Retweet the first tweet below if you found this valuable:

[Megawatt @MegawattContent]

the cancelled meetings candle.

as writers, we do a happy dance every time a(n unnecessary) meeting gets canceled.

genius marketing, @loom

https://t.co/Oa9Lw1Xr7X

[Megawatt @MegawattContent]

"Content really needs to stand out."

Our founder @megscarb on adapting to #demandgen marketing challenges in 2022: https://t.co/SRSkSDCEla by @INFUSEmedia_

[Megawatt @MegawattContent]

Welp, genius. Thanks for sharing this tip @ESal

#techhacks #datahacks #excelhacks #spreadsheethacks

[Adam Smith @asmith83]

wait are you kidding me

[Megawatt @MegawattContent]

✏️Brevity

🏗Structure

📈Substance

Great tips on writing better social posts.

[Erica Schneider @ericasmyname]

I've ghostwritten 100+ social posts.

And recently, put effort into my own (1k to 7k followers in 3 months).

Follow these 4 principles to write share-worthy posts (that are packed with value):

[Samantha Postman @SamanthaPostman]

To become an entrepreneur you must become an overcomer. Learn to accept failure but not defeat.

[Megawatt @MegawattContent]

"Searchers (someone looking up something on Google) are different than Scrollers (someone scrolling through their social feed)."

We need *fundamentally different strategies* for #distributingcontent
via *fundamentally different* platforms.

Great point from Justin Simon.

[Megawatt @MegawattContent]

"You know what robots can easily create? Subtitles.
You know what Netflix is being celebrated for with Stranger Things?[...] Subtitles written by humans." - from TA #117 by @annhandley

+1 from us

#AI will change #contentmarketing. But it can't replace moist, human creativity.

[⚡️ Ev Chapman 🚢 | Creative Entrepreneur @evielync]

Think of the content you publish as an investment portfolio.

Creators who invest small amounts daily over a long period of time build something big in the end.

[Megawatt @MegawattContent]

Check this course out! Amazing free resource for anyone impacted by recent #layoffs.

Also: A quick plug — we are hiring PMs, team leads and writers at Megawatt. If you're a #contentmarketer, #techwriter, #projectmanager (or want to be), plz reach out! https://t.co/xfeO0xt4Bb

[Megawatt @MegawattContent]

We want to see more woman-owned agencies like Megawatt. A lot more. That starts with knowing how many of us are already out there—and what’s standing in the way of everyone else. Are you With Us? STAND UP AND BE COUNTED https://t.co/7mko9fxfEm