Meg Button

co-founder & creative director @fantasticdayxyz. watching the Leafs or Bravo. I still call it Twitter.

[Meg Button @megbutton]

@notcee_fan The Birds

[ADWEEK @Adweek]

While branded entertainment isn’t new, financial pressure on the entertainment industry means that more filmmakers are open to working with brands, eliminating some of the industry’s stigma around sponsored projects, said @Tribeca Enterprises CEO Rebecca Glashow. https://t.co/dXAdCwIAXJ

[Meg Button @megbutton]

@0xCharlota Song choices for social videos is one that came up recently. Audio in general is left out of brand guidelines a lot.

[Meg Button @megbutton]

@minhsmind @affan_imran Blue ocean strategy

[Meg Button @megbutton]

@Spectromachina yup

[Meg Button @megbutton]

@flikai @fantasticdayxyz @MachineCinemaAI @aionthelot these are so good

[Meg Button @megbutton]

Minh’s market map has made it to the big screen

[Minh Do @minhsmind]

It’s been an entire year since we last published our last map, and so much has changed in the industry. Last year’s map had 100 companies listed, one year later, it’s over 250! More than double!

I was literally up late yesterday still adding companies to the list. The space has expanded considerably, example: no one even heard of Higgsfield early last year. And others have disappeared, like Sora2, or pivoted, like Pika. I expect this to continue as the space evolves further.

A few things worth noting before you dig into it:

> yes, there are lots of logos, a shareable website is coming soon
> we expanded the number of categories to reflect evolutions of the space
> aggregators, in particular, have exploded in the last year
> the amount of funding continues to go up, not down - the consolidation that many thought was coming has still not happened yet
> the model companies have largely stayed the same for a year while startups battle in lots of niche areas
> this map is only a taste of certain areas like AI ads and AI video games, which deserve their own maps
> read our substack for more!

[Meg Button @megbutton]

@Steezehuman don’t take advice from someone you wouldn’t trade places with

[Meg Button @megbutton]

@EmmettNaughton happy anniversary!

[Meg Button @megbutton]

@MintyFreshVibe @MachineCinemaAI @aionthelot I certainly will be! My first AIOTL :) Looking forward to it

[Meg Button @megbutton]

@SHlNE4YOU with a crisp Canada Dry gingerale

[Meg Button @megbutton]

I think the Spotify disco logo is a win for the brand because people actually cared. A reaction is valuable.

Companies update and change things every day and most people are completely indifferent.

[Meg Button @megbutton]

Sun is out and meat is on a stick 🤌☀️

[Meg Button @megbutton]

@erondu @DamiDina I get emotional about this daily

[Meg Button @megbutton]

@TheMcBang haha you literally said this tonight @affan_imran

[trapmoneytenny @__tennessee]

Toronto is the greatest city in the world, man.

[Meg Button @megbutton]

Toronto loves Drake

[Meg Button @megbutton]

🧊🧊🧊