Melissa Mackey

Search engine marketing pro specializing in PPC. Top 100 PPC Expert. Head of Paid Search at Compound Growth Marketing. Also found at @beyondthepaid

[Melissa Mackey @Mel66]

Hi all - yes I really am back on my OG account. My beyondthepaid account has been hacked and I'm currently unable to access it, but was able to get into my old one after years of being locked out. Go figure. Anyway, it's really me.

[Melissa Mackey @Mel66]

@Iucberbert @crockpics Yep I saw them on this tour in 87 too. Great album

[Melissa Mackey @Mel66]

@BorisBeceric lol

[Melissa Mackey @Mel66]

I just tried Ads Advisor in Google Ads and got the red bar of death. Not looking good lol #ppcchat

[Melissa Mackey @Mel66]

Google Ads updates terms of service ahead of July 2026 rollout https://t.co/wl0VIQv5vk

[Melissa Mackey @Mel66]

@gguworld This is my favorite SRV song. Saw him live in 1988 and glad I did because he died 2 years later. Huge talent.

[Melissa Mackey @Mel66]

@HQNewsNow @Maggie_Hassan This guy looks like he belongs in an SNL skit

[Melissa Mackey @Mel66]

@AnthonyHigman I lol'd when I saw this

[Melissa Mackey @Mel66]

@AnthonyHigman you're a topic category on Search Engine Land now lmao

[Anand Soni @tweet_to_crazy]

𝗔 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗮𝗱𝘀 𝗵𝗮𝘀 𝗮 𝗷𝗼𝗯.

Primary tells Google what to chase.

Secondary helps you understand the journey.

Mixing them blindly creates confused bidding.

#googleads #ppc #ppcchat #conversionaction

[Melissa Mackey @Mel66]

@PaulKragthorpe Thanks, I'll take a look!

[Melissa Mackey @Mel66]

Wordle 1,810 4/6

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[Melissa Mackey @Mel66]

Huge!

[Brodie Clark @brodieseo]

Massive SEO News: Google is launching the most requested report in Google Search Console ever. A new AI performance report!

Here's what we know so far:

• It will include dedicated reports for both Search and Discover

• The data will be reflected within Search for AI Overviews and AI Mode, alongside AI features in Discover

• The report will only be focused on impressions within generative AI features, not clicks

• The rollout will start with a subset of websites, allowing thorough testing (so keep an eye out!)

There are some major limitations to this initial testing phase, where the actual queries that users are searching won't show in the report, with only impressions for pages, countries, devices, and dates.

Though the dataset will be limited, this is certainly a step in the right direction!

I will be covering this rollout within my newsletter, so make sure to subscribe if you aren't already: https://t.co/J6GbI1tB27

[Melissa Mackey @Mel66]

@BorisBeceric Dealt with that recently. Teams is the worst!

[MSU @michiganstateu]

East Lansing or nowhere.

[Melissa Mackey @Mel66]

@AnthonyHigman @ppcClickShark yes I believe that's always been there. We raerely use optmized targeting so I can't say 100% though

[Melissa Mackey @Mel66]

Over on LinkedIn, I just commented on 3 posts related to AI: AI being a bad Google Ads consultant, AI hacking into people's IG accounts, and AI not being able to do basic division or math. Somehow we need to stop the madness.

[Melissa Mackey @Mel66]

@ppcClickShark @AnthonyHigman that's true

[Melissa Mackey @Mel66]

@AnthonyHigman @ppcClickShark Who you callin' a kid? 🤣👵

[Melissa Mackey @Mel66]

@ppcClickShark @AnthonyHigman One tweet and now we're a couple? lmao

but I am very good at "get off my lawn"

[Melissa Mackey @Mel66]

@AnthonyHigman @MenachemAni AI hallucination

[Julie F Bacchini @NeptuneMoon]

Join me for PPC Chat’s live session today, on our Slack, where we are going to talk about all the things from GML that were not in the keynote & some that were and our thoughts 2 weeks out.

Today, June 2nd at 12:00 PM ET

https://t.co/7C6XoAOkyi

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#PPCChat