Melanie Kinney

Marketer. Email Geek. Learner. Hockey lover. Wellness enthusiast. #emailgeeks

[Melanie Kinney @melaniebeth_]

Have you heard of "culture add" yet?

"Culture fit", at best, is about shared values & alignment. At worst, it turns into an unconscious checklist of “people who are like us”—same backgrounds, same perspectives, same way of working.

Enter: Culture Add
https://t.co/d3i6CMcHo4

[Melanie Kinney @melaniebeth_]

Have you heard of "culture add" yet?

"Culture fit", at best, is about shared values & alignment. At worst, it turns into an unconscious checklist of “people who are like us”—same backgrounds, same perspectives, same way of working.

Enter: Culture Add
https://t.co/d3i6CMcHo4

[Melanie Kinney @melaniebeth_]

The result?

A stronger, clearer message that lands better with leadership—and builds more alignment across teams.

[Melanie Kinney @melaniebeth_]

One of the most helpful habits I’ve picked up:
Sharing my presentations with people outside the marketing team. 🧵

[Melanie Kinney @melaniebeth_]

My process:
1️⃣ 15-min walk-through
2️⃣ Gather feedback
3️⃣ Tweak the deck + follow up if needed

[Melanie Kinney @melaniebeth_]

I never thought I’d say this, but…I love audits.

They take time to pull together, but the insights are so worth it. These are a great reminder of how powerful consistent branding across channels can be.

Highly recommend checking them out! https://t.co/g4JqtVH7fE

[Katelyn Bourgoin 🧠 @KateBour]

Mistakes are inevitable.

Wallowing in past mistakes is optional.

Pick yourself up, dust yourself off, and try again... smarter.

[Melanie Kinney @melaniebeth_]

There’s rarely a true crisis in marketing.

Big problems? Yes. Public mistakes? Definitely.
But panic is optional.

How you communicate in high-stakes moments can build trust—or chaos.

Here’s how to lead with calm, clarity, and accountability: https://t.co/SPffNrWAFU

[Melanie Kinney @melaniebeth_]

Hitting send on something new 💌

After a 6-year hiatus, I’m back to writing — this time with a newsletter. Starting small. Sharing my experiences. Seeing where it goes.

Check it out ⬇️
https://t.co/kw2qTK06Tr

[Melanie Kinney @melaniebeth_]

I was laid off in 2023.

I knew it could happen, but like many, I didn’t think it actually would. Then it did.

I wrote down 5 things that made a difference for me, in case it helps someone else.

https://t.co/l0LoIAipEv

[Vernon L. Norwood @Vernon400m]

How many RTs I need to get in @GrandSlamTrack ???

[New Jersey Devils @NJDevils]

Oh you didn’t hear?

Jack. Is. Back.

[The Bratt Pack @TheBrattPack63]

Lindy Ruff really said "if you aren't gonna show up at 7 PM you sure as hell are gonna show up at 1 PM"

[Melanie Kinney @melaniebeth_]

@KyleCannillo I hope this is true. By and large; I like this group

[Ryan Novozinsky @ryannovoNFL]

“We’ll be back” - Erik Haula

#NJDevils

[Kyle Cannillo @KyleCannillo]

I’ve never been prouder to be a #NJDevils fan.

They deified all odds and had one of the most magical seasons of all time…breaking nearly every franchise record in the process.

They’ll be back for years to come. This was the start of something special.

[New Jersey Devils @NJDevils]

WHICH ONE THO!?

[New Jersey Devils @NJDevils]

RaNgErS iN 4. ❌
RaNgErS iN 5. ❌
RaNgErS iN 6. ❌
RaNgErS iN 7. ❌

Devils win. ✅