Melanie White

Brit living in NYC. Head of Content & Comms at Adestra. Former Editor of ClickZ. Love: cheese, chocolate, sunny beaches. Hate: you know who you are!

[Melanie White @melhwhite]

@Adestra's 2018 Email Marketing Industry Census is out. Get it while it's hot! Really interesting stats for the state of our industry. https://t.co/k7j2IgrubO

[Melanie White @melhwhite]

IRCE 2018: Move over and pass the mic, but first let’s have pizza! https://t.co/zhbZAzFgqp

[Melanie White @melhwhite]

Congrats @bobliodice @anaMarketers & @DMA_USA! > ANA acquires DMA https://t.co/YDKurUHLbA

[Melanie White @melhwhite]

GDPR for US marketers: What should you do now? https://t.co/sOa3NpBbxe

[Matt McGowan @matt_mcgowan]

1st @Mattel @P90X @EinsteinBros @Atari and now @Steve_Adestra COO @Adestra! If u r interested in our Agile Scrum production process, Trademarked Client Service and Success, or our ability to Attract Talent, this @InspireInsider interview is for u https://t.co/5dylO1BNSv #IRCE 📧

[Melanie White @melhwhite]

Adestra’s Magic Carpet Ride across the Channel in aid of Special Effect https://t.co/RAEyFRJagj

[Melanie White @melhwhite]

Copy my notes from ESPC – you’ll thank me https://t.co/tL4PMf7yo8

[Melanie White @melhwhite]

Why we like Gmail’s latest redesign and you should too https://t.co/ascIpiug95

[Melanie White @melhwhite]

How can you master the modern martech landscape? https://t.co/uBJ2yntSDP

[Melanie White @melhwhite]

3 insider tips to help you smash that segmentation strategy https://t.co/byvJVoRb11

[Melanie White @melhwhite]

5 steps to mastering the modern martech landscape, by @Adestra's @Ryanpphelan. https://t.co/4SdazRszD1 via @martech_today @chiefmartec

[Melanie White @melhwhite]

Guide for setting up a double opt-in strategy https://t.co/t31voNA2PR

[Upland Adestra @UplandAdestra]

100+ of us at our 2018 annual team meeting today and even more tuned in from the US and Australia on the phones. What a ridiculously awesome year it’s been!

[Melanie White @melhwhite]

Understanding your Marketing #Technology Stack https://t.co/ecDMYNg5SL

[Melanie White @melhwhite]

The 12 second rule: How can you plan your emails accordingly? https://t.co/cwHVvUPs3K

[Gmail @gmail]

If you don’t know, now you know. 👀 the new Gmail → https://t.co/aToXavruhI

[Melanie White @melhwhite]

Customers-first: 5 lessons to learn from Amazon https://t.co/jRRRI8WGa8

[Melanie White @melhwhite]

Why first-party data on Facebook should matter even more https://t.co/imAO806UJx

[Melanie White @melhwhite]

The new @Gmail: what will the redesign mean to #email marketers? https://t.co/zgOWnXNgB0 featuring @Adestra's @matt_mcgowan via @mediapost

[Melanie White @melhwhite]

Facebook’s Blow To Third-Party Data Makes First-Party Data Even More Crucial, by @matt_mcgowan https://t.co/pCPx1IRjEY @AdExchanger