Melissa

I help apps & brands grow. Here I break down UGC campaigns, app MRR, and the growth strategies worth learning from.

[Melissa @melissaongrowth]

@WronkHQ for my next post, i’ll use it and will create a meme 🙌🏻

[Melissa @melissaongrowth]

hey founders & creators!

looking to connect with:
• mobile app founders
• indie developers
• UGC creators
• app marketers
• people building in AI & SaaS

what are you building, creating, or trying to grow? drop it below.

[Melissa @melissaongrowth]

@Isaac_Dev0 and i would love to try that!

[Melissa @melissaongrowth]

@alex__nedelea oh i have agency background, interesting for me, nice to meet you!

[Melissa @melissaongrowth]

@dantegaleazzi happy to discuss more, dm me!

[Melissa @melissaongrowth]

@PigeonsMustDie today night’s plan 🚀🐦

[Melissa @melissaongrowth]

@TheXSami Good luck 🚀

[Melissa @melissaongrowth]

instagram on Apple TV 📺

the opportunities for creators keep growing. for brands, it means new channels to reach audiences through creator content.

more screens. more ways to connect.

[Instagram @instagram]

new on Apple TV: Instagram 📺

available in the US only.

[Melissa @melissaongrowth]

@DEVIN__SETH i build GTM strategies for apps. my campaigns have generated over 1B+ views and millions of downloads.

[Melissa @melissaongrowth]

@VechAlex same niche, different way into someone’s daily routine. curious how much of the growth came from the product experience vs. how it was marketed.

[Melissa @melissaongrowth]

@kushmergedeck got an app you’re ready to grow? i help apps reach new users. let’s talk 🤝

[Melissa @melissaongrowth]

Your App Store page just got a new hook: looping video headers.

Show your app’s value in seconds and match the header to your ad campaign with Custom Product Pages.

A stronger first impression could turn more visitors into installs. Worth testing.

[Melissa @melissaongrowth]

@domHonestPhones Hey! I run UGC campaigns for brands and have generated over 1B views across them so far. Always happy to connect with people building something new 🤝🏻

[Melissa @melissaongrowth]

@DEVIN__SETH I'm not building app, building strong GTM and presence for apps. Does it count?

[Melissa @melissaongrowth]

why it works?
the crying makes you ask “what happened?”
“before i found this…” gives you a second question: “what changed?”
now the product demo has a job: close the loop.
you’re not just watching someone use an app. you’re waiting for the explanation.

how to implement?
if you’re testing this for your product, start with the frustration your users actually recognize.
then show the relief:
what was difficult before?
what becomes easier with your product?
the demo should make that difference obvious in seconds.

and:
the part i’d borrow isn’t necessarily the tears.
it’s the sequence:
a feeling people recognize → a reason to get curious → a visible payoff
worth testing with your creators. just make sure the product reveal lives up to the hook.

[Melissa @melissaongrowth]

my feed is full of crying creators. so i tested the format myself.

astrology, fitness, language; different apps, different audiences.

thousands of views. mostly millions. every time.
why does this keep working? 👇🏻

[Melissa @melissaongrowth]

63.3m views in 3 months with 10–15 creators.

i worked on a fintech campaign across the middle east, türkiye, and brazil. the result came from more than finding creators and asking them to make ugc.

if you’re talking about money, you need to understand what money means to people in each market: what are they worried about? what does saving look like for them? what would make them stop scrolling and listen?

those insights shaped our briefs. the creators brought them to life in a way that felt relevant to their audiences.

one piece of content can reach millions when the message lands.

if you’re planning a creator campaign, which market are you trying to reach?

[Melissa @melissaongrowth]

1B+ views later, here’s what i’ve learned.

since 2025, i’ve worked with dozens of apps across edtech, fintech, lifestyle & more. driving 1B+ views and millions of downloads.

creator in front of the camera. strategist behind the growth.

now sharing how i did it.

[Melissa @melissaongrowth]

@solcugazete60 @RTErdogan ?