Happy Friday!
#SuperBowl Sunday is next week. That means the ad dollars have been flowing and the commercials will be coming in hot. In anticipation of the event, I’m bringing you my favorite Super Bowl teaser ad in this week’s #alexissadoftheweek! 👀🏔
Who do you draw inspiration from?
In the latest #CMOSpotlight, @aronnorth13, the CMO of @MintMobile (a company Ryan Reynolds partially owns) explains how Kobe Bryant’s “Mamba Mentality" is his source of inspiration and more.
Read the full recap here: https://t.co/BiY2Bbxp1R
Who else’s boss made them a plate full of delectable cookies for the holidays…I’ll wait!
Thank you so much @mercerthompson for being the best and always thinking of us!🍪🥰 #bestteam#Marketing#holiday
“People are your best resource. It's important for companies to build their culture." Former @setupsays CMO Spotlight Angela Johnson's (@wordsbyangela) words of wisdom on this wonderful #MotivationalMonday ☀️🙌
"Do the things that you’re brilliant at doing & continue to do that even better. That’s what people need to do is hone that skill." Leana Less (@LeanaCoke) former @SetupSays#CMOSpotlight + SVP of Marketing for Chico's FAS, Inc. lends some great advice on this #MotivationalMonday
"Nearly 40% of U.S. advertisers are likely to end their current ad agency relationship within the next six months."
Setup's 2022 Marketing Relationship Survey, which is featured in @adage today, uncovers the marketing priorities of both clients and agencies heading into 2023.
Not sure what to make of Elon Musk’s changes to Twitter? Learn the facts + heed some advice in this guest blog from @Sparkloft Media’s @jasondominy. https://t.co/Qm1F6fk5kq
"I will always sacrifice myself for the team, even to the detriment of my own career, because if the team wins we all win." - Wise words about servant leadership from VP of Global Brand & Consumer Marketing @Twitter, @BevJack on this wonderful #MotivationalMonday 💪
@rabiasquared Rabia you are amazing! I cried tears of joy when I heard the news, and I'm just a random listener of Serial and Undisclosed. Thank you for all you've done for Adnan!
Our BD + Marketing Associate and resident fashion expert, @alexisfromsetup, got to the bottom of how Champion, Crocs, and even New Balance "dad shoes" became “cool.” Check out the learnings marketers can gain from these notable campaigns 🧐
This week’s CMO Spotlight features the Chief Marketing & Analytics Officer @InvescoUS, Emily Pachuta (@eapachuta). In the interview, she shares how her curiosity led her to a marketing career + how she wants to inspire women in their own career paths. https://t.co/zLiYGWzbqh
This week’s #CMOSpotlight features Natanel Bigger, Founder + CEO of @monpurelondon, the 1st dedicated scalp + hair health brand. He shares the origins of the company, their focus on being ethically and morally sourced + more. View his interview recap here: https://t.co/avFBqncTAw
@bykenarmstrong I'm her granddaughter and your words bring me such joy. She WAS "bold and funny and just so cool." She was proud of your work, too! Thank you.