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There's a dangerous romance in the design industry with process.
LoveFrom spent six months researching Ferrari's interior redesign. They delivered four books of research before a single design concept was even presented. Six months. Four books. For Ferrari, one of the most iconic brands on the planet.
And the result? It looks like it belongs in a Fiat.
This isn't a knock on LoveFrom specifically. It's a symptom of something much bigger: the industry has confused the weight of the process with the quality of the output.
Here's the trap: when you spend six months doing research and deliver four bound books to a client, everyone in the room feels smart.
The client feels validated because look at all this effort.
The agency feels justified because look at all this work.
The process becomes its own product. It starts generating its own momentum, its own gravity. And at some point, nobody can tell the difference between being thorough and actually being productive.
But the customer who sits in that Ferrari interior doesn't care about four books. They don't care about six months of ethnographic research or mood boards or "strategic frameworks". They care about one thing: does this feel like a Ferrari? Does this make me feel something?
And the answer, in this case, is a resounding no.
This is what happens when agencies sell process as a proxy for talent. Process is a safety net. It gives everyone involved permission to not worry about whether the people doing the work are actually exceptional at the craft or the right people for the job.
Because if the research was thorough, if the methodology was sound, if the strategy was airtight, then surely the output will be great, right?
Wrong. Process doesn't design anything. People do.
Process is just a tool. It is not the product. And the moment you confuse the two, you end up putting a Fiat interior into a Ferrari.
This is how the Atlassian design team uses Good Better Best framework in Figma to maintain a high craft bar
It pushes the designers to explore the best experience for the users despite the constraints like timeline and scope
👀 Watch the full interview:
https://t.co/MyF0xcvaCy
@itsjadejiang shows how @Atlassian design team uses the Good Better Best framework in @figma👇
Cursor scaled to $29B without any full-time PMs.
Ryo (Cursor's Head of Design) walked me through how they work and it's the opposite of every big tech best practice:
1. Roles are muddy
PM work is spread across designers and engineers. Everyone does what fits their strengths and uses AI to fill the gaps.
2. Most designs start with code directly
Ryo barely uses Figma except for initial exploration. Most features start as live Cursor prototypes because "it feels more real than pictures."
3. No annual roadmap theater
Just a "fuzzy direction" and features shipped to concentric circles (e.g., staff, nightly beta users, consumers, enterprises) to polish.
Ryo also showed me exactly how he designs and codes new features using Cursor and how he avoid creating generic purple AI slop.
📌 Subscribe to watch our full tutorial tmr: https://t.co/Ggqaa3F11Z
🚨 BREAKING: Google just turned Gemini into an AI operating system.
At I/O 2025, they launched a full suite of tools that go way beyond chat.
Here’s what just dropped and it’s wild: 🧵👇
До речі, про "розстрільні списки". У 2022 році, коли росіяни намагалися захопити Харків, у одному такому списку з-поміж харків'ян був відомий каліграф, шрифтовик Олексій Чекаль. Хтось скаже, що шрифти - це неважливо. Але чомусь росіяни так тоді не вважали.
Man, what an amazing experience with #Framer. Picked-up a template yesterday to quick build a physical therapy web-site for my friend. And within few hours it’s live and ready. #power, #supportAAPIownedbusiness.
We just launched a redesigned https://t.co/H3AHvfN9zT, and I thought it might be fun to break it down, talk about why it's designed the way it's designed, structured the way it's structured, and written the way it's written. Here's the full show and tell.
Excel and Word are surpassed by AI.
Google has released two free AIs for Docs and Sheets.
Describe what you want and a text or spreadsheet is created.
Here's how to activate and use these free features:
@anna_paschenko I guess you are on a good path of asking right questions! They have cool tutorials on their website, I’d start with that + documentation.
Okay, prototyping folks - where are we at tools-wise these days?
Any tool out there remotely close to Framer Classic? Or are we still rocking homebrewed Framer JS-library based prototypes?