Michelle

[Michelle @mgolden2020]

@mwilliamsonn @JennLStevens I agree that people have been taking advantage of online groceries due their busy work schedule. I believe that working from home will probably stick for a few companies because they know that they can get everything done without being in the office. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@JennLStevens I believe that some future buying patterns will be impacted such as heavily relying on e-commerce rather than going into a store for clothing. I also think some buying patterns are temporary and people will want to go out to go grocery shopping, etc. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@LaurelAynne Fun ways people have fought stay-at-home boredom are redecorating, having themed dinners, gardening, and trying to keep fit by going outside! I've been inspired by redecorating my own home as well as going on daily walks around the neighborhood. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@kaityam_ @LaurelAynne I think your idea of alcohol brands posting recipes is an awesome idea! I know people are consuming a lot more alcohol sitting at home, so this would be a really fun way to get the consumers involved and excited about the brand. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@KrystenBookerUT @AlexaKaye3 I agree that the more engaging a brand is, the more interested the audience will be. Brands should be interacting constantly with consumers in order to raise brand awareness and to bring in business during this time. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@AlexaKaye3 Brands should be utilizing social media during this time like they never have before! Posting coupons, fun polls, etc. to interact with consumers is important during this time. Local restaurants have been posting take out menus and have been doing well. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@prernarockz @CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens I agree that focusing on the value of education the university offers is the most persuasive way for universities to appeal to potential students. Peers trust their peers so hearing their testimonials is very convincing. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens I personally do not really see ads for universities online, but on TV I think that @SNHU does a really great job at advertising their undergrad and graduate programs. Their commercials are very emotional and make you want to attend their university. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@MeghanDonley @Capitaldemarca @callherdaddy Ads are the main reason that I bought Spotify and I think the reason a lot of other people did too! They are very annoying and I often feel that they are unnecessary. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@Capitaldemarca I personally do not think that podcasts will displace TV and radio ads, but I do think they are a very attractive form of advertisement for companies. Podcasts appeal to different target markets so I feel that certain brands fit well with certain podcasts. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@KrystenBookerUT @JennLStevens @CocaCola I also loved this campaign because it was so fun! I used to look for my name all the time and my friends names as well. It was almost like a game to see if I could find my name in the "sea of bottles" and I also just love @CocaCola. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@JennLStevens I think that this strategy is very appealing to consumers because they feel very involved with the product. The most creative marketing campaign to me was the Lean Cuisine "weigh yourself" campaign because it was so empowering and still got the message across #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@BrookeT23123474 @AlexKrallman I completely agree that brands should take full advantage of what TikTok has to offer at the moment. I do think that it will fade away soon, but for the time being brands should embrace the younger crowd and what the app has to offer promotion wise. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@AlexKrallman I personally think interest in TikTok will fade because it is more towards younger teens and just like Vine, they will get tired of it and move onto the next app. Brands could use TikTok to promote their new items with dances/songs and influencers on TikTok. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@prernarockz @AlexaKaye3 @dunkindonuts @dunkin I love this creative and fun way that Dunkin' celebrates Valentine's Day! The heart shaped donuts are cute and I know that they are delicious! The "pink velvet" drink is very unique and I think it will sell very well. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@CopywriterBob I think that jewelry companies such as @jaredjewelelrs and @KayJewelers really use Valentine's Day as a platform for consumers to buy expensive gifts for their significant others! They often have sales and heart warming commercials around this time. #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@spookymorgue @AlexaKaye3 @SecretDeodorant I thought it was very intriguing that Secret decided to take a stance on social/political issues rather than staying neutral, but since there was such a large viewing audience I believe that their message was heard loud and clear! #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@AlexaKaye3 My favorite commercial by far was @Google! It was my favorite because it pulled a few heart strings and that is what made it memorable for me. Having an emotional appeal is one way that brands stick out and should do more of! #LWU482Strat #ICMKTG

[Michelle @mgolden2020]

@KrystenBookerUT @AlexaKaye3 @uakron @UToledo @WestVirginiaU @UABNews @nkuedu @longwoodu @LaurelAynne @JennLStevens @AlexKrallman @Capitaldemarca @CopywriterBob @HelloFresh @carlywaddell @ebassclinics I also see @HelloFresh endorsed by celebrities and it made me want to try it! I thought that it was very easy to make because it gave all of the cooking directions and it was nice to not have to go out and buy separate ingredients for each meal! #ICMKTG #LWU425Strat

[Michelle @mgolden2020]

@AlexaKaye3 @uakron @UToledo @WestVirginiaU @UABNews @nkuedu @longwoodu @LaurelAynne @JennLStevens @AlexKrallman @Capitaldemarca @CopywriterBob A marketing trend that I think is important and should be continued in 2020 is how @Aerie tries to appeal to all women no matter their shape or size! They do an awesome job at promoting body positivity along with having quality products. #LWU425Strat #ICMKTG