@VaradhKrish While it’s true that the product must have some redeeming qualities in order to make it far, it’s all dependent on the positioning. If the value isn’t clear and effectively communicated to the user, even the the strongest tools will suffer. It’s not an either/or situation
If you run paid ads for sales-led B2B SaaS and demos are booking but few qualify, I'd check:
1) What % of bookings show up?
2) Of those who show, what % qualify?
Low on #1? Check how far out demos are booked and what reminders go out.
Low on #2? Check who the ads attract.
@gslwan We thought AI would let us do the same amount of work in 1/10th the amount of time, but now we're expected to work the same just 100x the output. Interesting times
@vltg__ Love your profile picture 🦉 currently doing growth at a startup, now building a fully free scanner to track connections you make at conferences
@hellotranscodes Just followed! Founding growth at a b2b startup building software for event marketers, always interested in following builders’ journeys
@chowtato@Muse Also noticing Muse is a little ~too proactive…I’m hopeful that I’ll soon be able to trust it to make minor purchases for me, but haven’t quite figured out setting hard boundaries