Michael

I connect people at coffee shops @meshlocal

[Michael @michaelof09]

1 on 1 management to one lucky company and blow them up

[Nick Lawton @nicholasnlawton]

getting around 4,000 new creators a day right now

should hit one million very soon

how should we celebrate?!

[Michael @michaelof09]

https://t.co/nf1jjZRSOn

[Michael @michaelof09]

This makes it all worth it ❤️ thank you to everyone :)

https://t.co/cUdUM1wMeT

[Michael @michaelof09]

Sideshift is solving the biggest problems with traditional marketing and if you’re not following along you’re missing out on an amazing company

[Nick Lawton @nicholasnlawton]

SideShift will be launching the best way to attribute UGC very soon

[Michael @michaelof09]

Steak and shake has quickly become my favorite roadtrip stop. I don’t love to follow hype— but I love the simplicity of what they are trying to do. Better food

[Steak 'n Shake @SteaknShake]

Starting June 1, we’re doing things better at Steak n Shake — all our beef will come straight from pasture-raised cattle. This beef will be 100% grass-fed and grass-finished, making us the only American burger joint serving the healthiest kind of beef.

[Michael @michaelof09]

we need more "cool" coffee shops. Who's building out the next amazing theme?

[Fr. Paul @BackwardsFeet]

y'all ever been to a St. JP2-themed hipster coffee ship

[Michael @michaelof09]

Do things that don’t scale— side shift has grinded from day one

[Oliver Manilow @ManilowOliver]

Original SideShift packets we passed out to college bars

We were so cooked 😭

[Michael @michaelof09]

@rezoundous 5.5 is actually understands what I want done. It’s kind of like a mind reader. I’ve always wanted to be able to go into a barber shop and say just give me a hair cut and it gives me a perfect haircut. 5.5 is like that with words.

[Michael @michaelof09]

@nicholasnlawton Showing up is the most undervalued trait in modern founders

[Michael @michaelof09]

@ManilowOliver What most people won’t see is the grind that you guys did to get there

[Michael @michaelof09]

This is the best way to get an accurate pulse on public sentiment

[Nick Lawton @nicholasnlawton]

as your company scales you should never think any job is beneath you

this is one of the most common things i see happen to the big illustrious founder as they start getting some motion

stop doing the little things that got them to that point in the first place because they think its not worth their time anymore

i agree you should delegate certain things out but that doesn't mean you should never hop in a customer support chat or handle payment disputes or whatever it may be

humility keeps you grounded

[Michael @michaelof09]

@ManilowOliver No one saw it coming. Side shift coming in with the twists

[Michael @michaelof09]

people are starting to hedge their bets on what AI is going to do to society. IRL bets that either AI will make people want to get offline and or people will have more free time and they should spend it with others IRL not in some metaverse

[Jonas @jonaasw1]

The IRL connection economy is a $400B+ market.

And companies are racing to own it.

In the last 6 months, $800M+ in capital was deployed on "IRL" bets.

@Tinder invested $60M into a new Events feature for connecting matches in-person. They're pivoting to IRL and offering experiences such as speakeasies, raves, and pottery classes.

@222place: raised a $10.1M Series A to curate blind social experiences for Gen Z. Personality-matched groups sent to hyperlocal nightlife events.

@JagermeisterUSA launched BestNightsVC - the only venture fund in the world dedicated solely to nightlife and IRL connection. 16 portfolio companies across 4 continents.

@timeleft: dinner with 5 strangers, every Wednesday. €18M ARR. 6,500 dinners/week across 200+ cities.

Dion: members-only social app where the first move is buying someone a real drink, redeemed IRL. 10K members, 30K+ on the waitlist founded by @revekkapal.

Pie: Bonobos founder @dunn built an IRL friendship app. $24M raised. 130K+ MAU.

@weroad_official: group trips for 20-30 year olds who don't know each other beforehand. $150M valuation.

Matchbox: is an algorithm-powered matching platform for IRL events and has powered over 100,000 connections. founded by @liamjmcgregor (prev @MarriagePact)

New dating apps like Known @Celesteamadon, Cerca @MylesCerca, and Ditto @AllenWangzian are aiming to improve connection amongst young people.

Billion-dollar companies are paying $$$ for community and events leads:
- @AnthropicAI: Marketing Events Manager ($255k)
- @tryramp: Community Manager ($223k)
- @tryramp: Events & Culture Manager ($181k)
- @duolingo: Senior Community Manager ($193k)
- @NotionHQ: Community Programs Lead

Everyone knows the more time we spend online, the more valuable real-life connection becomes.

The question isn't whether IRL wins.

It's who facilitates it best.

[Michael @michaelof09]

If you could use this data and then have a self iterating feedback loop for your creators- this wins.

[Jibran @Jibran_05]

Introducing Lightreel - the first AI that doomscrolls for you

Analyzes 150,000+ TikTok UGC videos to answer any marketing question

“What hooks are my competitors using?”
“Why did this video flop?”
“Find me 10 NYU creators with 1500 followers”

It helped me get 60 million views in 3 days

Try it out today!

(PS — Running UGC for free for one random person who retweets this. I'll make your app go viral)

[Michael @michaelof09]

@SLU_Official (28-5) makes it to March madness draws No. 8 Georgia (22-10) in Buffalo as a 9-seed. Billikens' has an insane offense with Robbie Avila gives them at least a 60% shot to upset & advance. High-scoring game is most likely with Georgia’s inconsistent record —roll bills!

Winner advances to face the No. 1 seed in the region, likely Michigan

#MarchMadness #Billikens

[Michael @michaelof09]

The value of @meshlocal starts with this two part idea.

The first is our ability to find people who don’t know you and who want to meet you without knowing anything about you. That is an amazing feeling.

The second is logistics. We take care of everything so your experience is as easy as possible.

On the other side is a room full of people that want to meet you : )

[Michael @michaelof09]

@levelsio This is a huge space in tech. Event hosting as a whole is a tar pit but adjacent industries are chalk full of space to improve and make it fun to host and meet new people irl

[Michael @michaelof09]

I highly recommend this new dating app.

[Michael @michaelof09]

I think this sums up the sentiment outside of Twitter about the future of tech.

Let’s get back to what makes us human. The future is in person.

Irl

[Matt Shumer @mattshumer_]

https://t.co/ivXRKXJvQg

[Michael @michaelof09]

@justbyte_ Yello!