Michael Rihani

Senior Director of Product @Nubank. Ex-Tesla, Pay, Coinbase, Block.

[Michael Rihani @MichaelRihani]

Thrilled to share that I’ve joined @Nubank (NYSE: NU) as Head of Crypto.

Nubank is one of the largest digital financial services platforms in the world with over 123M customers, more than 60% of Brazilian adults as customers, a $75B+ market cap, and 80%+ of its growth comes from word-of-mouth referrals.

Nubank has revolutionized personal finance in Brazil, opening the financial system to millions who had been locked out. With a foundation built on simplicity, transparency, empowerment, and a fanatical obsession with customer love, Nubank expanded into Mexico and Colombia, becoming one of the few truly global success stories in fintech.

Nubank’s single-codebase banking platform provides a unique competitive edge, enabling efficient expansion across countries while legacy-bound competitors struggle. Three seismic shifts are reshaping the future, and Nubank is poised to lead:
1. Bitcoin and stablecoins are redefining global money and payment infrastructure
2. Decentralization is transforming financial services, identity, and digital ownership
3. AI is reshaping banking with personal, intuitive, and tailored experiences

This is not a bank that’s incrementally better, it’s fundamentally different. Recognized by Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks, Nubank is building for the long term by making customers fanatical about the product.

Congrats to @velez_david, @junqueira_cris, Edward Wible, and the team on building one of the best-run tech companies in the world. Thank you to @thomazlysafor and @velez_david for welcoming me into the Nubank family. I’m truly grateful and honored to be here.

We’re hiring on the Crypto team in the US and LATAM: Lead Designer, Lead Engineers, and Senior Business Analyst. Apply at https://t.co/mPsisYnjne or reach out to me directly.

I’m dedicating the rest of my career to #Bitcoin and improving the world’s money. If you want to build a new global financial system, there’s no better place than Nubank. Join us.

[Michael Rihani @MichaelRihani]

@Jestopher_BTC Thank you, this was my baby :)

[Michael Rihani @MichaelRihani]

Coinbase One Card 💙

[Michael Rihani @MichaelRihani]

@ConfuEth @CoinbaseDuck @coinbase This is the way.

[Michael Rihani @MichaelRihani]

@torvaman_

[Michael Rihani @MichaelRihani]

@milessuter @CashApp @Square @Bitkey @blocks

[Michael Rihani @MichaelRihani]

@jayhinz @gminoprio Maybe in 2035 🍿

[Michael Rihani @MichaelRihani]

Nubank is making bitcoin, stablecoins, and digital assets accessible, transparent, and useful for over 100 million customers.

1. Zero barriers to entry
Your first digital asset purchase on Nubank has zero fees, and you can start with as little as 1 Brazilian Real (~$0.18). We've significantly reduced trading fees over time and offer completely fee-free trading for our Ultraviolet customers.

2. “The Naked Bank” philosophy
Our mission is to fight complexity and empower people. “Nu” means “naked” in Portuguese, and that’s how we build: no hidden fees, no tricks, no unnecessary complexity. We believe bitcoin is new, “naked” money: finite, transparent, and independent.

3. Real utility & passive income
Nubank is proving that the future of bitcoin and stablecoin adoption isn’t about hype. It's all about integrating digital assets and blockchain technology inside the banking apps people already trust and love.

Thanks to @beincrypto for the podcast and for nominating @nubank as one of the Best Digital Asset Neobanks in the world.

We're just warming up! More coming soon⚡

[Michael Rihani @MichaelRihani]

@jayhinz @ethannmarcus @jemmawson @milessuter It’s happening

[Michael Rihani @MichaelRihani]

@jimesposito 100%

[Michael Rihani @MichaelRihani]

@criptolawyer @velez_david @carlrivera @nubank Replied! Talk soon.

[Michael Rihani @MichaelRihani]

🇺🇸 Bitcoin Pizza Day, the Nu way: Yesterday, Nubankers got free pizza when they bought bitcoin, and all customers paid zero fees when buying bitcoin.

Our mission is to fight complexity and empower people. “Nu” means “naked” in Portuguese, and that’s how we build: no hidden fees, no tricks, no unnecessary complexity. We believe bitcoin is new, “naked” money: finite, transparent, and independent.

🇧🇷 Bitcoin Pizza Day, do jeito Nu: Ontem, os Nubankers ganharam pizza grátis ao comprar bitcoin, e os clientes pagaram taxa zero ao comprar bitcoin.

Nossa missão é combater a complexidade e dar mais poder às pessoas. “Nu” significa “naked” em português, e é assim que construímos: sem taxas escondidas, sem truques, sem complexidade desnecessária. Acreditamos que o bitcoin é um dinheiro novo e “nu”: finito, transparente e independente.

https://t.co/pJzI0IHinO

[Michael Rihani @MichaelRihani]

@AriEiberman @velez_david @carlrivera @nubank To get the pizza, folks just had to buy at least R$5 (~$1 USD) worth of Bitcoin inside the @nubank app, while at the food truck.

We're just warming up... the team has been cooking! 👩‍🍳

Stay tuned for more coming soon :)

[Michael Rihani @MichaelRihani]

@DylanLeClair https://t.co/Nt6oV4pWq6

[Elon Musk @elonmusk]

Bitcoin is my safe word

[Michael Rihani @MichaelRihani]

@DylanLeClair https://t.co/78VQqXaOfr

[Michael Rihani @MichaelRihani]

Tesla Bitcoin Breakdown:
- Early 2021: Bought 43,200 BTC for $1.5B
- 2021: Sold ~4,320 BTC
- 2022: Sold ~29,000 BTC for $936M
- 2025: Bought +1,789 BTC
- Current: 11,509 BTC (avg cost $33k)

SpaceX Bitcoin Breakdown:
- Early 2021: Bought ~28,000 BTC
- 2022: Sold ~20,000 BTC (~70%)
- 2022-2025: Bought additional BTC quietly
- Current (IPO filing): Holds 18,712 BTC (avg cost $35k)

@elonmusk companies are #Bitcoin only

@SpaceX (18,712 BTC) has more bitcoin than @Coinbase (16,492 BTC), @Blocks (9,032 BTC), and @figma (767 BTC).

[Michael Rihani @MichaelRihani]

Source: https://t.co/GXFblPEVK0

[Michael Rihani @MichaelRihani]

Tesla Bitcoin Breakdown:
- Early 2021: Bought 43,200 BTC for $1.5B
- 2021: Sold ~4,320 BTC
- 2022: Sold ~29,000 BTC for $936M
- 2025: Bought +1,789 BTC
- Current: 11,509 BTC (avg cost $33k)

SpaceX Bitcoin Breakdown:
- Early 2021: Bought ~28,000 BTC
- 2022: Sold ~20,000 BTC (~70%)
- 2022-2025: Bought additional BTC quietly
- Current (IPO filing): Holds 18,712 BTC (avg cost $35k)

@elonmusk companies are #Bitcoin only

@SpaceX (18,712 BTC) has more bitcoin than @Coinbase (16,492 BTC), @Blocks (9,032 BTC), and @figma (767 BTC).

[Michael Rihani @MichaelRihani]

We did it!!!

You can now buy a Tesla with #Bitcoin

All my worlds are colliding:
Apple Pay + Bitcoin + Tesla = ♥️

[Michael Rihani @MichaelRihani]

@tmknsm @MariaPesce_ @BitcoinatBlock @CashApp @Square 💚

[Elon Musk @elonmusk]

Bitcoin is my safe word

[Tuomas Artman @artman]

Today is a hard day. I shared this note with the @linear team today: We’ve made the difficult decision to increase our workforce. This is not a cost-cutting exercise or a reflection of anyone’s performance. We’re simply reimagining every role for the agentic AI era. We’re hiring. We’re sorry about that.

[Michael Rihani @MichaelRihani]

@iBobbyShell @carlrivera @nubank @CashApp 👀